To ensure secondary display of Kolson's biscuits range, initiated the pilot project and developed display stands. The result was outstanding and both secondary display and sale of biscuit range increased.

1. CIG
BISCUITS DISPLAY
STAND ACTIVITY

2. Objectives:-
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 To place the product out of the conventional shelves/ racks.
 To use display stands as over & above place for the display of
the product along side conventional display points.
 Standard display at conventional racks/ shelves plus at display
stands i.e. more space for display.
 Placement of stands at A & B+ outlets.
 More depth of stocks.
 To help improve the sales ultimately.

3. Pilot Project:-
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 Pilot Project (One Month) has been concluded at Lahore Gulberg &
Township Zones.
Pilot project started since 1st
January 2008.
 Placement at 10 selected shops (5 shops from each zone).
 Placement at prominent places of the shops i.e. near cash counter,
near biscuit shelves etc.
 Once the results from pilot project are gauged, only then the formal
roll out of the project at macro level would be decided/ initiated.

4. Images of Biscuits Display Stand:-
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 Following are some of the images, which we have taken in
the markets of Gulberg & Township Zones during the
activity.
 The images depict the presentation of the stands.
 Here are the images….

5. Township Zone:-
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6. Township Zone:-
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7. CIG
Township Zone:-

8. Gulberg Zone:-
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9. CIG
Gulberg Zone:-

10. CIG
Gulberg Zone:-

11. CIG
Gulberg Zone:-

12. CIG
Biscuit Display Stand Sales
Three Months Avg (Sep’07 TO Nov’07)
Vs
Jan ‘08 Sales’ Comparison

13. Gulberg Zone’s Sales Comparison:-
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2.1
-
2
4
6
8
10
Ali Baba Bakeri Mamoo Store Cothem TucShop SammayBakers Khan Store
Avg Sep'07 To Nov'07 Sales SalesFrom 01 TO 31 Jan'08 Sales
1.9
5.2
+278%
6.0 5.5
+91%
6.6
8.4
+128%
2.1
4.2+204%
1.8
8.6
+475%
GULBERG
"Biscuit Display Stand Activity" Sales
(From 01st To 31st Jan'08)
(Values In “000”)

14. Township Zone’s Sales Comparison:-
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2.1
-
5
10
15
20
GraceMart New AskariStore BakeWellBakers IntBakers (nespak) AlRehmanStore
AvgSep'07To Nov'07Sales SalesFrom 01TO31Jan'08Sales
3.4
5.5
3.7
2.4
+66%
7.8
15.8
+202%
1.9
6.8
3.8
5.7
+149% +163% +352%
TOWNSHIP
"Biscuit Display Stand Activity" Sales
(From 01st To 31st Jan'08)
(Values In “000”)

15. The Outcome / Result:-
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2.1
-
20
40
60
80
GULBERG TOWNSHIP TOTAL GUL &LTS
Avg Sep'07 To Nov'07 Sales SalesFrom 01 TO 31 Jan'08 Sales
18.3
31.9
39.0
68.2
20.7
36.3
+175%
+174% +176%
TOTAL GULBERG & TOWNSHIP
"Biscuit Display Stand Activity" SALES
(1st To 31st Jan'08)
(Values In “000”)

16. The Outcome/ Result:-
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Biscuit Display Stand Activity:-
Last Three Months Avg. Sales at participating shops = 39 K
Jan ‘08 Sales concluded at participating shops = 68.2 K
Achievement = 175%
 As obvious from sales of participating shops & the objectives achieved,
which have been mentioned above the result of the pilot project, is quite
encouraging and we may start thinking to expand the trial/ pilot project on a
wider scale.

17. CIG
2.1
7.8