GIREM is a non-profit industry association in Karnataka that aims to improve infrastructure issues facing businesses. It will work with local governments and agencies on infrastructure planning, sustainable growth, and development. GIREM invites city administrations from emerging cities like Kochi, Bhubaneswar, Indore, and Jaipur to present policies and initiatives to attract investment and jobs. Kochi is highlighted as a potential emerging business destination due to its strategic location and connectivity as well as industries like tourism, IT, and manufacturing. Factors leading to Kochi's reinvention include a growing population, multimodal transport infrastructure like airports and metro, availability of talent and broadband, and smart city projects.