Know Thy Users - Design Thinking with Agile

By Kedar Vaidya
kedar.vaidya@hotmail.com
@kedarvaidya30

Pune Agile Unconference 2017 www.TheAgileProfessionals.com © 2014-17,
Scale Up Pvt. Ltd. All Rights Reserved. www.ScaleUpConsultants.com
This presentation was originally used for the talk “Know Thy User” at the Pune
Agile UnConference – Pune (Aug 20, 2017).

the purpose, planning and intent
behind an action, fact, or material object.
Design is

Design a vase
uSketch on your own
u1 minute

User needs a way to enjoy
flowers at his house
uSketch on your own
u1 minute

John Doe is a painter and lives alone in
his studio. He believes that art lies in
simplicity.
John is looking for a way to decorate
his place with flowers. He has visitors
over the weekend and feels they should
be impressed by his interior.

Human - Centered
Outcomes
Empathy for the people you serve!

DESIGN-DRIVEN COMPANIES OUTPERFORM
S&P BY 228% OVER TEN YEARS
http://www.dmi.org/resource/resmgr/Design_Value_Index/Design_Value_Index.jpg

DESIGN THINKING Process
EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST
Learn what matters by observing
and interviewing the person/s
Synthesize the learning
into insights to address
Brainstorm to create as many
creative solutions as possible
Get your idea into reality to
prove real world value to the need
Measure the results and move to
build or re-define from learnings
What
matters?
What are
the needs?
Explore the
Impossible.
How will
It work?
What worked?
What didn’t?

Some of the techniques employed
u Empathy Maps
u Customer Journey mapping
u User Needs statements
u Brainstorming for Ideation
u Prioritization
uFeasibility Analysis
u Prototyping & Storyboarding
u Roadmaps
u …….

Artefacts help you
think…

Solving complex
problems requires us
to work together
across differences.

https://www.slideshare.net
/wajansen/design-thinking-
and-agile-development

Design Thinking and Agile
Build the right product
§ Discover the underlying need
§ Define the right problem
Build product the right way
§Design for the best idea
§Deliver the solution

EMPATHIZE
DEFINE
IDEATE
PROTOTYPE
TEST

Take away
u Solving complex problems requires newer solutions … and
‘Everybody’
u Design thinking - ‘Human’ centric approach to discover the
‘What’ (need) and ‘why’ (pain points) from User’s perspective
u Helps teams find problems worth solving and create innovative
solutions
u Agile helps solve the ‘How’ (solution) part with iterative short
deliveries
u Helps teams build innovative solutions efficiently

“The BEST way to
PREDICT the FUTURE
is to
DESIGN it.” - Buckminster Fuller

Kedar Vaidya
u kedar.vaidya@hotmail.com
u @kedarvaidya30

References
u IBM Design thinking www.ibm.com/design
u https://www.artefactgroup.com/articles/post-agile-a-design-thinking-approach-to-software-development/
u http://csharpcorner.mindcrackerinc.netdna-cdn.com/UploadFile/BlogImages/11292015063901AM/SystemsPlus-Scrum-Image-.jpg
u http://www.dmi.org/blogpost/1093220/182956/Design-Driven-Companies-Outperform-S-P-by-228-Over-Ten-Years--The-DMI-Design-
Value-Index
u https://www.slideshare.net/Managewell/design-thinking-and-agile
u https://www.slideshare.net/wajansen/design-thinking-and-agile-development
u http://www.solutionsiq.com/wp-content/uploads/2016/08/Design-Thinking-Venn-Diagram-935x1024.png

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Know Thy Users - Design Thinking with Agile

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