2. The dog climbing the tree
The dog climbing the tree
represent determination. Just like
represent determination. Just like
this dog we represent climbing to
this dog we represent climbing to
the top and with Sony Exclusive
the top and with Sony Exclusive
we can help Sony climb to the top
we can help Sony climb to the top
of the mobile app world.
of the mobile app world.
determination
http://www.flickr.com/photos/carplips/766965172/sizes/l/in/photostream/
5. IIchose the monkey bars because it brings
chose the monkey bars because it brings
you back to a place when you where a kid
you back to a place when you where a kid
and determined to get to the end and
and determined to get to the end and
remembering the feeling when you finally
remembering the feeling when you finally
did. We are the end of the monkey bars.
did. We are the end of the monkey bars.
Does this make sense?
Does this make sense?
we are
knowledge
mold
creativity
http://www.flickr.com/photos/fornal/385054883/sizes/o/in/photostream/
6. The weight represent Sony’s
The weight represent Sony’s
Organizational challenge
Organizational challenge
challenges
http://www.flickr.com/photos/forcedrhubarb/6924506086/sizes/l/in/photostream/
15. October-13
Incur Project approval from sony corporation officials
November-13
Hire music app development team, work with Sony’s legal team to get app started
December-13
Sketch out app/ Design
February-14
Documentation
March-14
Consolidation with interested third party members
April-14
Testing
May-14
Introduce Demo
June-14
Get Sony music artist to try out demo
July-14
Sign artist to app
August-14
Make app changes
October-14
FinalTesting/Demo Testing
January-15
Release app in Apple iTunes, Android, Window and Google Play
February-15
Study and Breakdown app users reviews, data and wish list on what they want to see come to the app
May-15
Upgrade Development with approval
June-15
Official app presented to Sony and artist. also upgrades presentation
October-15
Final test for upgrade Beat test
November-15
Upgraded app presented to SOny
January-16
Upgraded app released for all platforms
February-16
Review app users suggestions, wish list and reviews
March-16
Brainstorm new changes and upgrades to meet consumer needs and wants for the app
Time Line
16. Usage
How often do consumers use our
app? Once, twice, fifty times a day?
Compfight Retrieved November 11, 2013
http://compfight.com/search/app/1-3-1-1
17. Visits
How often do they use
our app on a daily
basis?
Compfight Retrieved November 11,2013
18. We want to know what our consumers
think.
There input is the most important thing!
What they want and what they expect
out of our app, we will make sure it
happens.
Google.com/Images Retrieved November 11, 2013
https://www.google.com/search?q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703#facrc=_&imgdii=_&imgrc=8hOBKTJyV6cX7M%3A%3BXPg8qTKUZnE1tM%3Bhttp%253A%252F%252Fww
19. Google.com/Images Retrieved November 11, 2013
https://www.google.com/search?q=feedback&source=lnms&tbm=isch&sa=X&ei=5beCUpXdLsjo2QWHs4HABA&ved=0CAcQ_AUoAQ&biw=1439&bih=703#q=downloads&tbm=isch&facrc=_&imgdii=_&imgrc=1oW2NkU7aP5MdM%3A%3BnoNK32qnoQge8M%3Bhttp
21. Conclusion
The main benefits of the “Be Sony
Exclusive” application gives fans a
direct connection to their favorite
artist, their music, and other
related news/information. “Be
Sony Exclusive” bridges the gap
between fans, and artist’s
relationship by creating a
platform where the two can meet,
and exchange various forms of
information.
