2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
This presentation was designed to provide strategic recommendations for a brand in decline. The deck also incorporates a situational assessment, including a brand identity, positioning, architecture, and portfolio strategy for the Brand.
Presentation originally created for NYU Stern's Brand Strategy course. Design by Erica Santiago & Chris Alexander.
Good Stuff Happens in 1:1 Meetings: Why you need them and how to do them wellSaba Software
According to the latest State of the American Manager report from Gallup, employees who have regular meetings with their managers are almost three times as likely to be engaged as those who don’t. These regular check-ins keep managers and employees in sync and aligned. Want to see better manager/employee relationships in your organisation? Then make an all-in commitment to 1:1 meetings. Not sure how? You’ve come to the right place.
In this webinar with Jamie Resker, Founder and Practice Leader for Employee Performance Solutions (EPS), and Teala Wilson, Talent Management Consultant at Saba Software, you’ll get the inside track on how to hold effective 1:1 meetings, including tips for getting managers on board.
• Go beyond discussing the status of everyday work to higher level topics, including recognition, performance, development, and career aspirations
• Learn how to decide meeting frequency, what to cover, as well as roles and responsibilities of the manager and employee
• Understand how managers can build trust and make it comfortable for employees to provide upward feedback
• Unite your organisation with a unified approach to 1:1 meetings
Join us for this 1-hour webinar to get practical tips for building better manager-employee relationships with intention and purpose.
About the Speakers
Jamie Resker - Founder and Practice Leader for Employee Performance Solutions (EPS)
Jamie Resker, Practice Leader and Founder of Employee Performance Solutions, is a recognized innovator in performance management. She is the originator of the-the Performance Continuum Feedback Method® and Conversations to Optimize Employee Performance training program; tools and training that reshape communications between managers and employees to drive and align performance. Jamie is on the faculty for the Northeast Human Resources Association, is a contributor to Halogen Software's Talent Space Blog, and is an editorial advisory board member for HR Examiner.
Teala Wilson - Senior Consultant, Strategic Services, Saba Software
Teala is a Talent Management Consultant at Halogen Software, now a part of Saba Software. She has worked with teams on a national and global level supporting human resources in areas such as performance management, recruitment, employee benefit programs, training and talent development, workforce planning and internal communications. Teala also has a personal passion for visual arts and design.
Want to learn more? Join us for an upcoming Product Tour!
http://bit.ly/2yitfqu
2. חברת פרטנר תקשורת בע"מ היא חברת תקשורת המפעילה
רשת סלולרית ותקשורת פנים ארצית בישראל, תחת
המותג ”.“Orange
צוות חדר המחשב הינו צוות תפעולי במחלקת "תשתיות
ואינטגרציה" המהווה חלק מחטיבת מערכות המידע בחברה.
תחומי האחריות העיקריים של חדר המחשב הינם: תפעול
מערכות מידע, הרצת תהליכים עסקיים וניטור מערכות.
הצוות מונה מספר מפעילים וראש צוות, כאשר חלק
42:61 21/40/80
מהמפעילים מוגדרים כמפעילים בכירים שאחראים על שימור
והעברת הידע ושמירה על הרמה המקצועית הגבוהה בחדר
המחשב.
התוכנית למערכות מידע - למידה עצמית- סדנא 2
3. ביצוע התהליכים ותפעול המערכות מתבצע באמצעות נהלים
ומדריכים כתובים ומפורטים עם הנחיות שמגיעות לצוות חדר
המחשב, מצוותים ומחלקות שונות בחברה.
מערכת ניהול הידע שמשמשת את הצוות היינו אתר ישן
ובסיסי המרכז את כל הנהלים הרלוונטים שמבוצעים בחדר
המחשב.
המשך התנהלותו של הצוות באמצעות המערכת הקיימת,
מציבה מספר בעיות ומכשולים בניהול המערכת והאתר
42:61 21/40/80
הצוותי, בהכשרת מפעילים חדשים וכמובן בשימור והעברת
הידע ושמירה על מקצועיות המפעילים. 3
התוכנית למערכות מידע - למידה עצמית- סדנא
4. המערכת נכון להיום לא נותנת מענה איכותי לניהול הידע,
הוספת נהלים ותיקופם, חיפוש נהלים, שיתוף ידע ומסמכים,
יצירת סביבת עבודה משותפת ומעקב אחר הכשרת מפעיל
חדש בצוות.
בעיות האלה יוצרות מצב בו ידע רב שנצבר במהלך השנים
אצל המפעילים הבכירים, נעלם או לא משותף עקב חוסר
יכולת לשתף בצורה קלה ומהירה.
לכן מתעורר הצורך בהחלפת המערכת הישנה המבוססת על
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אתר מיושן במערכת ניהול ידע חדשה ומודרנית יותר שתענה
על הצרכים והדרישות שנאסוף במהלך הפרויקט. 4
התוכנית למערכות מידע - למידה עצמית- סדנא
7. ארכיטקטורת הפתרון
ʭ ʩ ʮʺ ʹ ʮ
ʹ
HTTP
ʯʣʣ
ʴ ʴ request
response
Web Server
ASP.net
Windows Authentication
SQL Server
Active Directory
SharePoint Web App
Content DB
Web
ʺ ʥ
ʠʹ ʸʤ
Services ʺ ʫ ʲ ʮʤ ʺ ʠ
ʸ ʸ
ʺ ʥʹ ʸ
ʮʩ
08/04/12 16:25
ʺ ʥʴ ʱ
ʸ
ʩ ʺ ʥʩ
ʩ ʺ
ʷ
Work
Flows
7
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8. תכנון משאבים ותשתית
על מנת להקים את אתר המערכת באמצעות פתרון ה-
, SharePointאנו נזדקק לכמה משאבים:
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התוכנית למערכות מידע - למידה עצמית- סדנא
9. סיבות לבחירת הפתרון
הסיבה העיקרית לבחירה בפתרון זה, נעוץ בכך שבחברת פרטנר
ישנו צוות SharePointשכבר הקים כמה מערכות כאלה למחלקות
שונות בחברה.
המשאבים האפליקטביים כבר קיימים )מבחינת רשיונות, סביבת
פיתוח וכו'(, הצוות כבר צבר ידע ונסיון באפיון, פיתוח ויישום מערכות
ניהול תוכן וידע ונוכל לעבוד מולם כאשר נצטרך לבצע התאמות
במערכת לטובת הדרישות והצרכים של חדר המחשב.
אנו נעבוד מול ראש צוות SharePointמר טל אורלינסקי במהלך
אפיון ויישום המערכת וכמובן בעתיד במידה ונצטרך לבצע התאמות
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למערכת או לפתח רכיב כלשהוא כמענה על דרישה מסויימת.
9
התוכנית למערכות מידע - למידה עצמית- סדנא
10. מרבית הדרישות של הצוות מהמערכת, מקבלות מענה בעזרת
התבניות המוכנות של ה-. SharePoint
פלטפורמת הפיתוח של ה- ,SharePointמאפשרת הקמה מהירה
וקלה של אתר בסיסי בעזרת תבנית מוכנה עם ממשק ניהול
שמאפשר ביצוע התאמות בקלות, סביבת פיתוח הרכיבים של
הפלטפורמה מאפשרת הוספת רכיבים ומודולים נוספים במהירות
יחסית, כמו כן ניתן לתחזק ולשדרג את המערכת בעתיד.
אחד מיתרונותיו המובהקים של ה- ,SharePointהוא ביכולת חיפוש
ופילטור המידע שלו וכמובן ביכולת ניהול התכנים ושיתוף הידע
המובנית שלו, אלו הן גם הדרישות הקריטיות של מנהל צוות חדר
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המחשב, כל שאר הדרישות הן בגדר NICE TO HAVEאולם יחד
עם זאת גם על דרישות אלה קיים מענה מובנה בפלטפורמת ה-
01
.SharePoint
התוכנית למערכות מידע - למידה עצמית- סדנא
11. טבלה השוואתית
המערכת הנוכחית הפתרון המוצע תכונות יכולות
אין יכולות חיפוש כלל. מנוע חיפוש מובנה יכולת חיפוש
בצורה ידנית באמצעות תיקיות ספריות חכמות, הזנת ניהול הקבצים הנהלים
על מחשב ברשת. תגיות מידע לקבצים.
לא קיימת אפשרות כזו. עבודה משותפת על סביבות עבודה משותפות
מסמכים סימולטנית.
אתר מיושן ללא יכולת יכולת שינוי הגדרות זרימות עבודה
הגדרות. מורכבות.
יכולת לא קיימת. שליחת דו"אל ישירות התממשקות לדוא"ל OFFICE
מהמערכת, יצירת קבצים או
טעינתם ישירות מאופיס.
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אתר ישן, נוח להתמצאות, לא נוח וידידותי למנהל ממשק המשתמש ותחזוקת
קיים ממשק ניהול, תחזוקת ולמשתמש, תחזוקה קלה המערכת
קוד מסורבלת. 11
התוכנית למערכות מידע - למידה עצמית
12. סרטון הסדנא – מערכת לניהול ידע
לחץ כאן
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13. הכנסת המערכת לשימוש בחדר מחשב התבצעה בשלבים.
המערכת החדשה והאתר הישן פעלו במקביל לאורך תקופה
מסויימת על מנת לוודא שהמערכת עובדת בצורה תקינה
ולצורכי גיבוי המידע מהאתר הישן.
טיוב נתונים אחרון בוצע לפני הורדת האתר הישן מהרשת.
לאחר הצגת המערכת ותפקודיה בפניי הצוות המתנו לאישור
סופי ממנהל הצוות שלאחריו הורד האתר הישן ואנשי הצוות
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עבדו אך ורק עם המערכת החדשה.
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התוכנית למערכות מידע - למידה עצמית- סדנא
14. ספריית הנהלים של חדר המחשב היא המרכיב הקריטי ביותר
לצוות ולכן לשרידותה היה משקל חשוב בבחירת הפתרון.
ה- UPTIMEשל שרת ה- SharePointהוא גבוה ביותר ועומד על
כ-%99, יחד עם זאת עלתה דרישה לגבות את הקבצים שבספריית
הנהלים, בתיקיה מחוץ לבסיס הנתונים של ה- .SharePoint
יצרנו ג'וב שמתוזמן לכל יום, המריץ פקודת העתקה מורכבת
מתיקית SharePointאל תיקית שיתוף מקומית באחת מעמדות
חדר המחשב.
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למערכת הוגדר אחראי מטעם הצוות, תפקידו לטייב נתונים,
להכניס נהלים חדשים ולעלות דרישות או שיפורים דרושים. 41
התוכנית למערכות מידע - למידה עצמית- סדנא
15. סקר עמדות מפעילי הצוות
בשקף האחרון בפרק הפתרון, הצגנו טבלה השוואתית שלכאורה
מראה את יתרונותיה המובהקים של המערכת החדשה על פני האתר
הישן.
יחד עם זאת דעת המפעילים חשובה והם גורם קריטי בהצלחת
המערכת והטמעתה, מאחר ובמידה ו-"משתמשי" המערכת לא
מקבלים אותה ומשתמשים בה, מדובר בכשלון.
על מנת להבין אם המערכת החדשה מהווה שיפור משמעותי בעיני
מפעילי חדר המחשב והאם המפעילים ישתמשו בה, בוצע סקר קצר
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בקרב המפעילים, תוצאותיו באמצעות גרפים יוצגו בשקף הבא.
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16. סקר עמדות מפעילי הצוות
הסקר בוצע בקרב 51 מפעילי הצוות, התוצאות בגרפים הם משוקללים ומוחלקים לשם הנוחות בלבד.
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התוכנית למערכות מידע - למידה עצמית- סדנא
17. תחזוקת המערכת וה-SLA
אתר מערכת ניהול הידע של חדר המחשב יהווה חלק ממארג
מערכות ניהול ידע שכבר הוקמו בצוותים ומחלקות שונות בחברה.
הגוף האחראי על תחזוקת המערכות הוא צוות ה-SharePoint
בחברה, צוות זה אחראי על טיפול בתקלות או באגים במידה ויתגלו
כאלה באתר המערכת.
במידה ומתעוררת דרישה פונקציונלית חדשה, על המפעיל האחראי
על המערכת להציג את הדרישה, לאפיין אותה בקצרה ולהגיש אותה
לאיש הקשר מצוות ה-.SharePoint
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בהתאם לנסיונו של איש הקשר מוגדרים ימי העבודה שידרשו לצורך 71
הפיתוח הנוסף ויום עדכון הגרסא ייקבע בהתאם.
התוכנית למערכות מידע - למידה עצמית- סדנא
18. סיכונים
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•חוסר יכולת מקצועית.
•אי שימוש במערכת ע"י המפעילים בצוות. 81
•סיכון נמוך - צוות מיומן ומשאבים קיימים בחברה
התוכנית למערכות מידע - למידה עצמית- סדנא
19. קשיים ובעיות טכניות
עומס מתמיד על מפתחי ה-, SharePointמנע מענה מהיר לכל
דרישות הפיתוח שהעלינו.
לא ניתנה לנו גישה לשרת ה- SharePointעל מנת לטעון למערכת
רכיבים WEBPARTSכרצוננו.
טרם רכשנו הכשרה מקצועית וגישה לפלטפורמת הפיתוח של ה-
SharePointעל מנת שצוות חדר המחשב יוכל לתחזק ולהתאים את
המערכת כרצונו.
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גיבוי ספריות המסמכים והנהלים של חדר המחשב הצריך פתרון
עקיף, לא ניתן מענה הולם לכך עדיין ע"י צוות ה-SharePoint 91
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20. סיכום
לפי התוצאות שהתקבלו מהסקר הקצר, עולה שהמערכת החדשה
הביאה לשיפור רב באיכות הפעלת התהליכים בחדר מחשב.
כמו כן ניתן לראות שבסעיף השימושיות התוצאות דיי זהות, הסיבה
לכך נעוצה בקריטיות המערכת וחובת השימוש בה ע"י המפעילים,
יחד עם זאת המפעילים הביעו שביעות רצון מהמערכת והטמעתה אם
כן היתה מוצלחת.
להקמת מערכת וביצוע פרויקט במסגרת מקום עבודה יש יתרונות
וחסרונות אולם הדבר אינו קל ופשוט כלל ועיקר, אומנם המשאבים
והיכולות זמינות אבל פרויקט שכזה דורש ביצוע איכותי ובהתאם
לדרישות של משתמשים אמיתים, מאחר והמערכת היא נמצאת
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בסביבת Productionואיננה רק לצורכי לימודים במסגרת "הלמידה
העצמית" 02
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