2. Klout | noun
/Klaut/ measuring tool
• Standard of Influence
• Score from 1 to 100
• Average score is not 50
• Access to various SM sites
• Three distinct measures
3. True Reach | noun
/trureech/ number of people influenced by user
• Used to calculate Klout
• Filters out spammers and bots for accuracy
• Accounts taking action on UGC
4. Amplification | noun
/aamplifike shun/ the amount of influence
• Used to calculate Klout
• Tracks people who respond and spread
UGC
• High reciprocated action = high score
5. Network | noun
/net werk/ influence of people engaged
• Used to calculate Klout
• Measures the influence of connections
• More influential people = higher score
6. Is this measure relevant?
Is this measure arbitrary?
Is this measure useful?