SlideShare a Scribd company logo
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com 
And Target it Effectively 
High Smartphone 
usage 
High Video 
consumption 
Expatriate market 
fuels online spend 
in Dubai, Sharjah & 
Abu Dhabi 
60% of online 
transactions are 
male, 70% are aged 
18-31 
COD represents 
78% of transactions 
in retail space (but 
decreasing) 
• Your own customers 
• Suppliers 
• The digital marketing community 
• Tools and reports:
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com 
Segment into Granular Pools and Give Users What They Are Looking For 
Apple 
Products 
Jeddah 
Mobile 
Phones 
Dubai 
Abandoned 
Cart 
Riyadh 
Store
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com 
Address the user where appropriate
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com 
Retarget to Encourage Action After Users Visit Your Site
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com 
Let the Data decide! 
Phil 
Barden: 
Decoded 
Book
Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com 
See you at the Roundtable session 
Latitude Digital Marketing 
@LatitudeMENA

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5 Top Tips for Digital Marketing Sucess in the Middle East - Kinloch Magowan Latitude Digital Marketing

  • 1. Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com
  • 2. Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com And Target it Effectively High Smartphone usage High Video consumption Expatriate market fuels online spend in Dubai, Sharjah & Abu Dhabi 60% of online transactions are male, 70% are aged 18-31 COD represents 78% of transactions in retail space (but decreasing) • Your own customers • Suppliers • The digital marketing community • Tools and reports:
  • 3. Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com Segment into Granular Pools and Give Users What They Are Looking For Apple Products Jeddah Mobile Phones Dubai Abandoned Cart Riyadh Store
  • 4. Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com Address the user where appropriate
  • 5. Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com Retarget to Encourage Action After Users Visit Your Site
  • 6. Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com Let the Data decide! Phil Barden: Decoded Book
  • 7. Copyright 2014 Latitude Digital Marketing Ltd. All rights reserved // mena@latitudegroup.com See you at the Roundtable session Latitude Digital Marketing @LatitudeMENA