The document provides a description of the book "Head in the Game: The Mental Engineering of the World's Greatest Athletes". It discusses how top athletes like Tom Brady and Russell Wilson are using mental engineering and brain mapping technology to enhance their performance. This technology is assessing both physical and mental aspects of brain functionality important for sports. More teams are adopting this approach, like the San Antonio Spurs, transforming how sports science optimizes athletic performance. The book offers firsthand accounts of how mental engineering is being applied and has potential to dramatically impact the sports industry and fan experience.