The document provides tips for creating effective infographics. It discusses how infographics get more engagement than other content on social media. It recommends targeting the infographic to the audience and keeping the message simple. Data should tell the story in a compelling way. Visual metaphors, white space, and structure are important. The infographic should be a manageable length and have a catchy headline. Online tools can help in creating infographics.

1. FrogIdeas
An approach to Infographics
Presented by: Jatin Modi CEO, FrogIdeas
#DMAICMC
FrogIdeas

2. Why Infographics?
o Infographics get 3x more engagement than any other type of
content on social media
o 48% more viewership than the text, graphics and photos that
they
o Infographics make your audience stick longer – Can be
deployed to drive SEO, social media, website retention and decision
making

3. Some Facts
People remember only
10% of what they HEAR
People remember only
20% of what they READ
People remember up to
80% of what they SEE

4. Now, I can go on and on
with these facts…

5. Instead
An infographic on how to make an
infographic?

10. Quick Questions…
What is the biggest challenge
when it comes to infographics?

11. Quick Questions…
If you had to make an infographic
for your brand, what would that
be about?

12. Quick Questions…
Describe your infographic
requirement in one sentence.

13. 1. Create Infographics for
your Target Audience
The infographics with the
most traction, most
attention, and most
virality, are ones that
meet your target
audience right where
they want it most.
o Made
for
the
Startup
audience/
entrepreneurs/
wantreprneurs
o Made
an
infographic
on
the
most
debated
topic
to
give
the
audience
a
framework
of
star?ng
up

15. 2. Keep it simple
and to the point
Try to break down your
message into one,
strong sentence. From
here, you can use
data to support what
you're trying to say.
o Short
and
Crisp
headings
and
subheadings.
o Evolu?on
shown
through
a
simple
?meline

17. 3. Let the data
tell the story
For data to communicate
effectively with its intended
target audience it must
compelling and competent.
The user should gain
something at the end of the
infographic.
o Infographic
made
during
the
Digital
India
launch.
o The
need
of
the
hour
was
to
understand
the
Digital
India
Ini?a?ve
and
this
was
achieved
through
a
detailed
infographic

19. 4. Use concrete
visual metaphors
Creative visual
metaphors help the
user to understand
the infographic better
and makes the
infographic look
visually appealing
Pictographically
represen?ng
key
elements
of
the
infographic:
o The
Road
Ahead
for
Energy
o 3D
Technology
o Renewable
Energy
o Energy
Produc?on

21. 5. Add spaces
in the infographic
White spaces allow your eye movements to
capture essential elements and enables a user
for a faster read.

22. 6. Structure Matters
A
successfully
informa?ve
graphic
relies
upon
a
strong,
clear
structure.
The
underlying
structure
determines
the
organiza?on
of
the
data,
controls
the
flow
of
the
narra?ve
and
ensures
the
integrity
of
the
data
remains
intact.
The
infographic
has
been
structured
to
show
the
need
of
high-­‐tech,
its
market
segments,
the
requirements
of
the
industry,
key
challenges
and
the
3D
road
to
high-­‐
tech
summing
up
the
en?re
high-­‐tech
concept.

24. 7. Make it a
manageable
length and size
o Infographics
are
supposed
to
be
big
but
if
you
go
too
big,
you’ll
start
losing
the
interest
of
your
audience.
o All
infographics
don’t
have
to
be
ver?cal

25. 8. Headlines makes the
best 1st impression
• The infographic doesn’t get any attention if it
doesn’t have a great headline.
• Good headlines grab a user’s attention and are
short enough to understand in a glance.

27. Online tools to get you started!
o Canva: https://www.canva.com/
o PicMonkey: https://www.picmonkey.com/design
o Piktochart: https://piktochart.com
o Befunky: https://www.befunky.com/features/graphic-designer/
o Snappa: https://snappa.io

28. Thank you
Connect with me
Twitter: @poornviram
E-mail: jatinmodi@frogideas.com