Kifi connects people to the things they should know, based on who they are. Kifi's mission is to connect people with knowledge and our vision is to create the 'hive mind'. We are motivated by fighting the digital distraction and information overload that exists in the world today and imagine a whole new way for people to connect with each other, where social networks are very high utility, and people connect meaningfully with each other around the things that matter to them most. This is our story...

1. OUR STORY
CONTENTS
01 Mission: Our true north
02 Vision: The world we’re creating
03 Motivation: What drives us
04 Approach: How we do it
05 Product: What Kifi is
06 Team and Technology
07 Company: Perks, Location, etc
KIFI NARRATIVE v1.0 kifi.com

2. OUR STORY
CONTENTS
01 Mission: Our true north
02 Vision: The world we’re creating
03 Motivation: What drives us
04 Approach: How we do it
05 Product: What Kifi is
06 Team and Technology
07 Company: Perks, Location, etc
01
Mission: What is our true north?
“Connecting people with knowledge”
1. Connecting people to knowledge
2. Connecting people through knowledge
KIFI NARRATIVE v1.0 kifi.com

3. OUR STORY
CONTENTS
01 Mission: Our true north
02 Vision: The world we’re creating
03 Motivation: What drives us
04 Approach: How we do it
05 Product: What Kifi is
06 Team and Technology
07 Company: Perks, Location, etc
02
Vision: What world do we imagine?
“The Hive Mind”
A world where...
1. social connectivity is high utility
2. people help people by being who they are
3. search is high quality, deeply powered by social connections
4. social networks allow people to connect to the things and people
that really matter to them
A world where people…
1. seamlessly share knowledge with each other.
2. collide meaningfully around their interests.
3. have high value items in their feed that matter to them,
reducing noise
KIFI NARRATIVE v1.0 kifi.com

4. OUR STORY
CONTENTS
01 Mission: Our true north
02 Vision: The world we’re creating
03 Motivation: What drives us
04 Approach: How we do it
05 Product: What Kifi is
06 Team and Technology
07 Company: Perks, Location, etc
03
Motivation: What drives us?
“there has to be a better way to get the
information I should know!”
1. Distraction pervades our digital lives
2. Production of information has outpaced our ability to filter
and consume it. It’s increasingly harder to find signal in the
noise.
3. Social networks should deliver more to meaningfully
connect people to the things that matter to them.
4. Search has a massive opportunity to improve significantly,
super-charged by people and their interests.
5. Technology has the opportunity to encourage ‘pay-it-
forward’-style societal constructs and phenomena at scale
KIFI NARRATIVE v1.0 kifi.com

5. OUR STORY
CONTENTS
01 Mission: Our true north
02 Vision: The world we’re creating
03 Motivation: What drives us
04 Approach: How we do it
05 Product: What Kifi is
06 Team and Technology
07 Company: Perks, Location, etc
04
Approach: How are we getting there?
Crowdsourcing + Artificial Intelligence
We use the best of human curation, and the best of machine
learning to create an entirely new product experience.
Details on the technologies we use:
● Information retrieval
● Machine learning
● Graph databases
● Full text document classification
● Real time messaging
● Web, Android, iOS
KIFI NARRATIVE v1.0 kifi.com

6. OUR STORY
CONTENTS
01 Mission: Our true north
02 Vision: The world we’re creating
03 Motivation: What drives us
04 Approach: How we do it
05 Product: What Kifi is
06 Team and Technology
07 Company: Perks, Location, etc
05
Product: What is Kifi?
(a mobile app, website that,)
“ Connects you with the things you
should know, based on who you are.”
Q: What are things should you know?
A: Content, people and conversations
How it works: kifi.com/how_it_works
KIFI NARRATIVE v1.0 kifi.com

7. OUR STORY
CONTENTS
01 Mission: Our true north
02 Vision: The world we’re creating
03 Motivation: What drives us
04 Approach: How we do it
05 Product: What Kifi is
06 Team and Technology
07 Company: Perks, Location, etc
06
Team and Technology
We’ve assembled a dream team from top tier
organizations such as: Google, LinkedIn, Apple, Netflix,
Stanford, Wealthfront and more. Our team is connected
deeply with our community and is driven to create a
delightful, intuitive, and high utility, consumer experience.
We use the most advanced technology stacks and are
consistently tackling a broad range of technical challenges.
We are developing with iOS, Android, Scala, and Angular.
We operate in a continuous deployment environment on
the server and web front and do quick iterations on our
mobile platforms.
Team bios: kifi.com/about/team
Engineering blog: eng.kifi.com
KIFI NARRATIVE v1.0 kifi.com

8. OUR STORY
CONTENTS
01 Mission: Our true north
02 Vision: The world we’re creating
03 Motivation: What drives us
04 Approach: How we do it
05 Product: What Kifi is
06 Team and Technology
07 Company: Perks, Location, etc
07
Company
HQ in Mountain View (walking distance from Caltrain)
San Francisco office (coming soon!)
Free lunch and dinner with a kitchen full of tasty snacks.
Full healthcare coverage for the entire family.
KIFI NARRATIVE v1.0 kifi.com