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The us apparel and footwear industry outlook to 2015 sample file

  1. 1. 1
  2. 2. TABLE OF CONTENTS1. The US Apparel and Footwear Market Introduction2. The US Apparel and Footwear Market Size by Personal Consumption Expenditure, 2005-20103. The US Apparel and Footwear Per Capita Consumption and Contribution to GDP, 2005-20104. The US Apparel and Footwear Market Trends and Developments5. The US Apparel Market 5.1. The US Apparel Market Size by Personal Consumption Expenditure, 2005-2010 5.2. The US Apparel Per Capita Consumption and Contribution to GDP, 2005-2010 5.3. The US Apparel Market Segmentation, 2005-2010 5.3.1. By Men’s Wear, Women’s Wear and Children’s Wear Market Size by Personal Consumption Expenditure, 2005-2010 5.3.2. By Men’s, Women’s, Children’s and Family Clothing Retail Stores 5.3.3. By Athletic and Non Athletic Wear, 2005-2010 5.4. The US Athletic Apparels Market 5.4.1. Market Size by Personal Consumption Expenditure, 2005-2010 5.4.2. The US Athletic Apparel Market Major Players’ Market Share, 2010 5.4.3. The US Athletic Apparel Future Outlook and Future Projections, 2011-2015 5.4.4. Major Athletic Apparel Company Profiles 5.4.4.1. NIKE Company Overview Business Strategies Financial Performance 5.4.4.2. Adidas Group Company Overview 2
  3. 3. Business Strategies Financial Performance5.5. The US Fashion Apparel Market 5.5.1. Market Size by Sales, 2008-2010 5.5.2. The US Fashion Wear Market Segmentation by Women’s, Men’s, Children’s Fashion Apparel, 2008-20105.6. SWOT Analysis of the US Apparel Market Strengths Weaknesses Opportunities Threats5.7. The US Apparel Market Major Players’ Market Share, 20105.8. The US Apparel Market Future Outlook and Projections, 2011-2015 5.8.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in the US Apparel Market 5.8.2. The US Apparel Market Future Projections, 2011-2015 5.8.3. Women’s, Men’s and Children’s Apparel Future Projections, 2011-20155.9. Company Profile of Major Players Operating in the US Apparel Market, 2008-2010 5.9.1. GAP Inc. Company Overview Business Strategies Financial and Operational Performance 5.9.1.1. TJX Companies Inc. Company Overview Business Strategies Financial and Operational Performance 3
  4. 4. 5.9.1.2. VF Corp. Company Overview Business Strategies Financial Performance 5.9.1.3. Limited Brands Company Overview Business Strategies Financial and Operational Performance 5.9.1.4. Ross Stores Company Overview Business Strategies Financial and Operational Performance6. The US Footwear Market 6.1. The US Footwear Market Size by Personal Consumption Expenditure, 2005-2010 6.2. The US Footwear Per Capita Consumption and Contribution to GDP, 2005-2010 6.3. The US Footwear Market Segmentation, 2005-2010 6.3.1. By Non-Athletic and Athletic Footwear, 2005-2010 6.4. The US Athletic Footwear Market 6.4.1. Market Size by Personal Consumption Expenditure, 2005-2010 6.4.2. The US Athletic Footwear Market Segmentation, 2005-2010 6.4.2.1. By Gender, 2005-2010 6.4.2.2. By Product Category, 2005-2010 6.4.2.3. By Channel of Distribution 6.4.3. The US Athletic Footwear Market Major Players’ Market Share, 2010 6.4.4. The US Athletic Footwear Future Outlook and Projections, 2011-2015 6.4.5. Major Athletic Footwear Company Profiles 4
  5. 5. 6.4.5.1. NIKE Company Overview Business Strategies Financial Performance 6.4.5.2. Foot Locker Company Overview Business Strategies Financial and Operational Performance 6.4.5.3. Skechers USA, Inc. Company Overview Financial Performance 6.4.5.4. Adidas Group Company Overview Business Strategies Financial Performance6.5. The US Fashion Footwear Market 6.5.1. Market Size by Sales, 2008-2010 6.5.2. The US Fashion Footwear Market Segmentation, 2008-2010 6.5.2.1. By Women’s, Men’s and Children’s Footwear, 2008-20106.6. SWOT Analysis of the US Footwear Market Strengths Weaknesses Opportunities Threats6.7. The US Footwear Market Major Players’ Market Share, 20106.8. The US Footwear Market Future Outlook and Projections, 2011-2015 5
  6. 6. 6.8.1. Cause and Effect Relationship between Dependent and Independent Factors Prevailing in the US Footwear Market 6.8.2. The US Footwear Future Projections, 2011-2015 6.9. Company Profile of Major Players Operating in the US Footwear Market, 2008-2010 6.9.1. Collective Brands Company Overview Business Strategies Financial Performance 6.9.2. Brown Shoes Company Overview Business Strategies Financial and Operational Performance7. Macro Economic and Industry Factors: Current and Projections 7.1. Population, 2005-2015 7.2. Demographic Distribution of Population on the basis of Age, 2009-2015 7.3. GDP, 2005-2015 7.4. Personal Disposable Income, 2005-2015 7.5. The US Apparel and Footwear Exports, 2005-2015 7.6. The US Apparel and Footwear Imports, 2005-2015 7.7. Consumer Price Index, 2005-20158. Appendix 8.1. Market Definition 8.2. Abbreviations 8.3. Research Methodology Data Collection Methods Approach 6
  7. 7. Variables (Dependent and Independent) Multi Factor Based Sensitivity Model Final Conclusion8.4. Disclaimer 7
  8. 8. LIST OF FIGURESFigure 1: The US Apparel and Footwear Market Size by Personal Consumption Expenditure inUSD Million, 2005-2010Figure 2: The US Apparel and Footwear Per Capita Consumption in USD and Contribution toGDP in Percentage, 2005-2010Figure 3: The US E-Commerce Retail Sales of Apparel and Footwear in USD Million, 2005-2010Figure 4: The US Apparel Market Size by Personal Consumption Expenditure in USD Million,2005-2010Figure 5: The US Apparel Per Capita Consumption in USD and Contribution to GDP inPercentage, 2005-2010Figure 6: The US Apparel Market Segmentation by Women’s Wear, Men’s Wear and Children’sWear on the Basis of Personal Consumption Expenditure in Percentage, 2005-2010Figure 7: The US Apparel Market Segmentation by Non-Athletic and Athletic Apparels on theBasis of Personal Consumption Expenditure in Percentage (%), 2005-2010Figure 8: The US Athletic Apparel Market Size by Personal Consumption Expenditure in USDMillion, 2005-2010Figure 9: The Projected US Athletic Apparel Market Size by Personal Consumption Expenditurein USD Million, 2011-2015Figure 10: Total Domestic Athletic Apparel Revenue of NIKE in USD Million, 2008-2010Figure 11: Total Domestic Athletic Apparel Revenue of Adidas Group in USD Million, 2008-2010Figure 12: The US Fashion Apparel Market Size by Sales in USD Million, 2008-2010Figure 13: The US Fashion Apparel Market Segmentation by Women’s, Men’s and Children’sApparel on the Basis of Sales in Percentage, 2008-2010Figure 14: The US Fashion Apparel Market Segmentation by Women’s, Men’s and Children’sApparel on the Basis of Sales in USD Million, 2008-2010Figure 15: The Projected US Apparel Market Size by Personal Consumption Expenditure inUSD Million, 2011-2015 8
  9. 9. Figure 16: The Projected US Apparel Market Size by Women’s, Men’s and Children’s Apparelon the Basis of Personal Consumption Expenditure in Percentage, 2011-2015Figure 17: Total Domestic Apparel Revenue of GAP Inc. in USD Million, 2008-2010Figure 18: Total Domestic Apparel Revenue of TJX Companies Inc. in USD Million, 2008-2010Figure 19: Total Domestic Apparel Revenue of VF Corp. in USD Million, 2008-2010Figure 20: Total Domestic Apparel Revenue of Limited Brands in USD Million, 2008-2010Figure 21: Total Domestic Apparel Revenue of Ross Stores in USD Million, 2008-2010Figure 22: The US Footwear Market Size by Personal Consumption Expenditure in USDMillion, 2005-2010Figure 23: The US Footwear Per Capita Consumption in USD and Contribution to GDP inPercentage, 2005-2010Figure 24: The US Footwear Market Segmentation by Non-Athletic and Athletic Footwear byPersonal Consumption Expenditure in Percentage (%), 2005-2010Figure 25: The US Athletic Footwear Market Size by Personal Consumption Expenditure inUSD Million, 2005-2010Figure 26: The US Athletic Footwear Market Segmentation by Female and Male on the Basis ofPersonal Consumption Expenditure in Percentage, 2005-2010Figure 27: The US Athletic Footwear Segmentation by Channel of Distribution on the Basis ofSales in Percentage, 2010Figure 28: The Projected US Athletic Footwear Market Size by Personal ConsumptionExpenditure in USD Million, 2011-2015Figure 29: Total Domestic Footwear Revenue of Nike in USD Million, 2008-2010Figure 30: Total Domestic Footwear Revenue of Foot Locker in USD Million, 2008-2010Figure 31: Total Domestic Footwear Revenue of Skechers USA, Inc. in USD Million, 2008-2010Figure 32: Total Domestic Footwear Revenue of Adidas Group in USD Million, 2008-2010Figure 33: The US Fashion Footwear Market Size by Sales in USD Million, 2008-2010Figure 34: The US Fashion Footwear Market Segmentation by Women’s, Men’s and Children’sFootwear on the Basis of Sales in Percentage, 2008-2010 9
  10. 10. Figure 35: The Projected US Footwear Market Size by Personal Consumption Expenditure inUSD Million, 2011-2015Figure 36: Total Domestic Footwear Revenue of Collective Brands in USD Million, 2008-2010Figure 37: Total Domestic Footwear Revenue of Brown Shoes in USD Million, 2008-2010Figure 38: The US Population in Millions, 2005-2015Figure 39: The US GDP in USD Million, 2005-2015Figure 40: The US Personal Disposable Income in USD Millions, 2005-2015Figure 41: The US Apparel and Footwear Exports in USD Millions, 2005-2015Figure 42: The US Apparel and Footwear Imports in USD Millions, 2005-2015Figure 43: The US Consumer Index, 2005-2015 10
  11. 11. LIST OF TABLESTable 1: Average Price of Athletic Shoes by Purpose in USD, 2008-2010Table 2: The US Apparel Market Segmentation by Women’s Wear, Men’s Wear and Children’sWear on the Basis of Personal Consumption Expenditure in USD Million, 2005-2010Table 3: The US Apparel Market Segmentation on the Basis of Sales by Men’s, Women’s,Children’s and Family Clothing Stores in USD Million, 2005-2010Table 4: The US Apparel Market Segmentation by Non-Athletic and Athletic Apparels on theBasis of Personal Consumption Expenditure in USD Million, 2005-2010Table 5: The US Athletic Apparel Market’s Major Players’ Revenue in USD Million and MarketShare in Percentage in 2010Table 6: Total Number of NIKE Stores in US and Other Territories in Units in 2010Table 7: Total Number of Retail Stores of Adidas Group in US and other Territories in Units in2010Table 8: The US Apparel Market Major Players’ Revenue in USD Million and Market Share inPercentage in 2010Table 9: Cause and Effect Relationship Analysis between Industry Factors and ExpectedIndustry Prospects of the US Apparel MarketTable 10: The Projected US Apparel Market Size by Women’s, Men’s and Children’s on theBasis of Personal Consumption Expenditure in USD Million, 20011-2015Table 11: Total Number of Stores of GAP Inc. in North America, Europe and Asia in Units in2010Table 12: GAP Inc. Retail Store Operational Information on the Basis of Square Footage inmillion, 2008-2010Table 13: Total Number of Stores of TJX Companies Inc. in the US, Canada and Europe in Unitsin FY’2011Table 14: TJX Companies Inc. Retail Store Operational Information on the Basis of SellingSquare Footage in Thousands, 2008-2010Table 15: VF’s Manufacturing, Distribution and Administrative Owned and Leased Facilities, inSquare Feet, in 2010Table 16: Total Number of Stores of Limited Brands in the US and Canada in Units in 2010 11
  12. 12. Table 17: Limited Brands Retail Store Operational Information on the Basis of Selling SquareFootage in Thousands, 2008-2010Table 18: Total Number of Stores of Ross Stores in the US in Units in 2008-2010Table 19: Ross Stores Retail Store Operational Information on the Basis of Selling SquareFootage in Thousands, 2008-2010Table 20: The US Athletic Footwear Market Segmentation by Male and Female on the Basis ofPersonal Consumption Expenditure in USD Million, 2005-2010Table 21: The US Athletic Footwear Market Segmentation by Product Category on the Basis ofPersonal Consumption Expenditure in Percentage (%), 2005-2010Table 22: The US Athletic Footwear Market Segmentation on the Basis of PersonalConsumption Expenditure by Product Category in USD Million, 2005-2010Table 23: The US Athletic Footwear Market’s Major Players’ Revenue in USD Million andMarket Share in Percentage in 2010Table 24: Total Number of NIKE Stores in the US and Abroad in Units in 2010Table 25: Total Number of Foot Locker Stores in the US, Canada, Europe and Australia in 2010Table 26: Foot Locker Retail Store Operational Information on the Basis of Selling SquareFootage in million, 2008-2010Table 27: Total Number of Retail Stores of Skechers USA, Inc. in the US and Other Countries inUnits in 2010Table 28: Total Number of Retail Stores of Adidas Group in US and other Territories in Units in2010Table 29: The US Fashion Footwear Market Segmentation by Women’s, Men’s and Children’sFootwear on the Basis of Sales in USD Million, 2008-2010Table 30: The US Footwear Market’s Major Players’ Revenue in USD Million and Market Sharein Percentage in 2010Table 31: Cause and Effect Relationship Analysis between Industry Factors and ExpectedIndustry Prospects of the US Footwear MarketTable 32: Total Number of Retail stores of Collective Brands in US, Canada, Central Americaand South America and Other territories in Units in 2010 12
  13. 13. Table 33: Total Number of Retail Stores of Brown Shoes in US, Canada, Guam and China inUnits in 2010Table 34: Brown Shoe Company Retail Store Operational Information on the Basis of SellingSquare Footage in Thousand, 2008-2010Table 35: Demographic Distribution of Population in the US on the basis of Age, in Million,2009-2015Table 36: Correlation Matrix of the US Apparel MarketTable 37: Regression Coefficients Output of the US Apparel Market 13
  14. 14. THE US APPAREL AND FOOTWEAR MARKET SIZE BYPERSONAL CONSUMPTION EXPENDITURE, 2005-2010….In 2010, the total consumer expenditure on apparel and footwear showcased a positive growthof 5%, on account of the reviving economic conditions and increasing employment opportunitiesin the country. Apparel and Footwear demand was majorly witnessed in the kids wear segmentwhile families still follow the reduced frequency of shopping. Moreover, a strong demand forathletic footwear was observed during the back-to-school period in the year 2010, whichprimarily accounted for around 20% of the athletic shoe sales in the year.Figure: The US Apparel and Footwear Market Size by Personal Consumption Expenditurein USD Million, 2005-2010 3,35,000 3,30,000 3,25,000 3,20,000USD Million 3,15,000 3,10,000 3,05,000 3,00,000 2,95,000 2005 2006 2007 2008 2009 2010THE US APPAREL AND FOOTWEAR PER CAPITACONSUMPTION AND CONTRIBUTION TO GDP, 2005-2010…..Although the demand for apparel and footwear in the US has increased, the contribution ofthe sector to the GDP has declined marginally over the years. The decline was witnessed from2005-2009, when the contribution of the apparel and the footwear market dropped down to2.23% in 2009 from 2.45% in 2005. In 2010, the contribution of the apparel and footwear market 14
  15. 15. increased partially to ~%, on account of the marginal increase in the propensity of the consumerto spend on these products.Figure: The US Apparel and Footwear Per Capita Consumption in USD and Contributionto GDP in Percentage, 2005-2010 1,120.00 2.50% 1,100.00 2.45% Per Capita Consumption (USD) Contribution to GDP (%) 2.40% 1,080.00 2.35% 1,060.00 2.30% 1,040.00 2.25% 1,020.00 2.20% 1,000.00 2.15% 980.00 2.10% 2005 2006 2007 2008 2009 2010 Per Capita Consumer Expenditure on Apparel and Footwear Personal Consumption Expenditure as a percentage of the GDPTHE US APPAREL AND FOOTWEAR MARKET TRENDSAND DEVELOPMENTS….E-commerce Shopping Continues to be the Preference for the US Consumers:Online is one media which generates a handsome share of the total retail sales in the US. Overthe years, with the development of payment security gateways, convenience to access a virtualstore by saving the time and money involved in visiting the store in person and the doorstepdelivery of the products ordered online have led to a continued preference for online shopping inthe US. It has been studied that the online purchases form a major part of planned purchases andrise during seasons such as Christmas.Similarly, the apparel and footwear market in the US has witnessed a continued growth in thepreference for online shopping. It was recorded that the online retail sales of apparel and 15
  16. 16. footwear in the US has increased to USD ~ million in 2010 as compared to USD ~ million in2005, which showcased a strong CAGR of 22%.Figure: The US E-Commerce Retail Sales of Apparel and Footwear in USD Million, 2005-2010 30,000 25,000 20,000 USD Million 15,000 10,000 5,000 - 2005 2006 2007 2008 2009 2010THE US APPAREL MARKETTHE US APPAREL MARKET SEGMENTATION, 2005-2010BY MEN’S, WOMEN’S, CHILDREN’S AND FAMILY CLOTHING RETAILSTORESOver the years, it has been be observed that people in the US prefer to purchase their apparelsfrom a family clothing store which probably has varied brands of various sizes and colors andcaters to the needs of all the segments such as women, men and children. This is also attributedto the preference of the people to save time and avail better discounts at the family clothingstores as compared to other retail outlets. 16
  17. 17. Table: The US Apparel Market Segmentation on the Basis of Sales by Men’s, Women’s,Children’s and Family Clothing Stores in USD Million, 2005-2010Type of Retail Stores 2005 2006 2007 2008 2009 2010Mens Clothing StoresWomens Clothing StoresFamily Clothing StoresChildren Clothing StoresOther Clothing StoresBY ATHLETIC AND NON ATHLETIC WEAR, 2005-2010The US apparel market is predominantly driven by the non-athletic apparels which include jeanswear, casual wear, corporate wear, occasional wear, intimate wear, knits, sweaters, jackets and others. The non-athletic wear market contributed The contribution of the athletic apparels around ~% of the total apparel market in 2010. has increased from ~% in 2009 to ~% in This contribution is primarily due to the multi- 2010, due to an increasing participation in running, walking, biking and other purpose usage of the non-athletic apparels as physical activities compared to the athletic apparels which contributed ~% of the total market in 2010.Athletic apparels are generally used by joggers, sportsmen and Gym goers….Figure: The US Apparel Market Segmentation by Non-Athletic and Athletic Apparels onthe Basis of Personal Consumption Expenditure in Percentage (%), 2005-2010 100.0% 99.0% Athletic 98.0% Apparels In Percentage (%) 97.0% Non- 96.0% Athletic 95.0% Apparels 94.0% 93.0% 2005 2006 2007 2008 2009 2010 17
  18. 18. THE US ATHLETIC APPARELS MARKETTHE US ATHLETIC APPAREL MARKET MAJOR PLAYERS’ MARKETSHARE, 2010…NIKE, the leading brand in the US athletic apparel market has gained a competitive edge overthe years with its innovative marketing techniques and preference for performance athletic apparels. Moreover, a total number ~ store across the US The athletic apparel segment of the market is characterized by has helped the company to penetrate the US market. intense competition where top 6 Adidas Group is the second largest company in the players contributed around ~% of athletic apparel market in the US. The company’s the total athletic apparel market discrete product line in the athletic apparel segment revenue in the US in 2010 which ranges from performance athletic apparels topremium fashion athletic apparels has certainly aided the company in sustaining its position asone of the market leader in the US athletic apparel segment….Table: The US Athletic Apparel Market’s Major Players’ Revenue in USD Million andMarket Share in Percentage in 2010Companies Revenue1, 2010 Market Share1, 2010NIKEAdidas GroupUnder Armour, Inc.VF Corp.AscisPumaOther 18
  19. 19. THE US ATHLETIC APPAREL FUTURE OUTLOOK AND FUTUREPROJECTIONS, 2011-2015….Considering the huge potential of the athletic apparel market, it is estimated that in 2011 themarket will grow by 4.3% to USD ~ million and is projected to record a value consumption ofUSD ~ million by 2015.Figure: The Projected US Athletic Apparel Market Size by Personal ConsumptionExpenditure in USD Million, 2011-2015 12,000 11,800 11,600 11,400 11,200 In USD Million 11,000 10,800 10,600 10,400 10,200 10,000 9,800 2011 2012 2013 2014 2015THE US FASHION APPAREL MARKETTHE US FASHION WEAR MARKET SEGMENTATION BY WOMEN’S,MEN’S, CHILDREN’S FASHION APPAREL, 2008-2010 The fashion apparel market in 2010 in the US is leaded by the Women’s apparel segment with a A preference was witnessed for tights, as the hot fashion apparel in the year 2010. contribution of ~% to the total market of USD ~ The women’s intimate wear segment was million. This segment was impelled by the 13% impelled by a strong ~% growth in the growth in the sales of skirts and 3.8% growth in sales of the shape-wear the sales of dress, which are no more considered 19
  20. 20. to be a seasonal wear….The men’s fashion apparel segment in 2010 contributed around ~% which is marginally higherthan ~% contribution in 2009. This segment was driven primarily by the casual fashion wear andinner wear especially the long leg briefs…Figure: The US Fashion Apparel Market Segmentation by Women’s, Men’s andChildren’s Apparel on the Basis of Sales in Percentage, 2008-2010 1.0 0.9 0.8 Childrens 0.7 Apparel In Percentage (%) 0.6 Mens 0.5 Apparel 0.4 0.3 Womens 0.2 Apparel 0.1 0.0 2008 2009 2010Figure: The US Fashion Apparel Market Segmentation by Women’s, Men’s andChildren’s Apparel on the Basis of Sales in USD Million, 2008-2010Particulars 2008 2009 2010Women’s ApparelMen’s ApparelChildren’s ApparelSource: AM Mindpower Solutions 20
  21. 21. THE US APPAREL MARKET MAJOR PLAYERS’ MARKET SHARE,2010The US apparel market is fragmented with the presence of several large scale and small scalemanufacturers, retailers and wholesalers, of which the top 14 companies contribute around ~% ofthe total apparel market revenue in 2010. As the market is much fragmented, there is high levelof competition amongst the market players which leads them to compete against each othereither on the basis of innovative designs, colors and sizes or on the basis of innovative marketingand brand promotion or expansion strategies such as in-store promotions, discount coupons andattractive deals…. The market in 2010 was leaded by the GAP Inc with ~% contribution to thetotal apparel market revenue. The company has a diversified product portfolio of which thebrand Athleta and Piperlime are still at the nascent stage in the US which in turn showcases thefuture growth potential of these two brands in the US…Table: The US Apparel Market Major Players’ Revenue in USD Million and Market Sharein Percentage in 2010Companies Revenue1, 2010 Market Share, 2010GAP IncTJX CompaniesVF Corp.Limited BrandsRoss StoresNordstromBurlington Coat FactoryHanes brands Inc.Polo Ralph LaurenPhillips-Van HeusenAmerican Eagle OutfittersAbercrombie & Fitch Co.Levi StrausNikeOthers 21
  22. 22. WOMEN’S, MEN’S AND CHILDREN’S APPAREL FUTUREPROJECTIONS, 2011-2015The apparel industry over the years has been dominated by the activities in the women’s wearsegment. It has been estimated that as the economy will recover in the next 5 years, thepercentage contribution of the women segment to the overall apparel market revenue willincrease to ~% in 2015….Table: The Projected US Apparel Market Size by Women’s, Men’s and Children’s on theBasis of Personal Consumption Expenditure in USD Million, 20011-2015Particulars 2011 2012 2013 2014 2015Women’s ApparelMen’s ApparelChildren’s ApparelOthersTotalTHE US FOOTWEAR MARKETTHE US ATHLETIC FOOTWEAR MARKETMARKET SIZE BY PERSONAL CONSUMPTION EXPENDITURE, 2005-2010The Athletic footwear in the US grew by ~% to US ~ million in 2010 after a decline in period from 2008-2009. The market in 2010 registered a The Athletic footwear in the US grew by strong demand for walking, running, basketball, ~% to US ~ million in 2010 after a decline training and toning shoes. It was witnessed that in period from 2008-2009. The market in the “back to school” period from July to 2010 registered a strong demand for September contributed around ~% of the athletic walking, running, basketball, training and toning shoes footwear sales in the US in 2010. Strong 22
  23. 23. preference was recorded for running shoes with improved sales of ~% as compared to theprevious year and training shoes with a growing preference amongst teenagers….Figure: The US Athletic Footwear Market Size by Personal Consumption Expenditure inUSD Million, 2005-2010 18,000 17,500 17,000 16,500 USD Million 16,000 15,500 15,000 14,500 2005 2006 2007 2008 2009 2010THE US ATHLETIC FOOTWEAR MARKET SEGMENTATION, 2005-2010BY PRODUCT CATEGORY, 2005-2010The athletic footwear market in the US although is a mature market but still has the potential togenerate demand amongst all categories of consumers irrespective of their age. This segment ofthe market has grown at a CAGR of ~% from 2005-2010 on account of innovative designs andmodels which has gained the preference of the people over the years….Table: The US Athletic Footwear Market Segmentation on the Basis of PersonalConsumption Expenditure by Product Category in USD Million, 2005-2010Types of Athletic Footwear 2005 2006 2007 2008 2009 2010Walking ShoesGym Shoes, SneakersJogging And Running Shoes 23
  24. 24. Cross Training ShoesBasketball ShoesTennis ShoesAerobic shoesOthersBY CHANNEL OF DISTRIBUTIONThe athletic footwear in the US is supplied to the end consumers through several distribution channels, of which the sporting goods stores and The people in the US have showcased the discount stores gained popularity as the their preference for online purchases of preferred medium for the purchase of athletic footwear which has impelled the contribution of the online and internet footwear. to ~% in 2010 from ~% in 2008Figure: The US Athletic Footwear Segmentation by Channel of Distribution on the Basis ofSales in Percentage, 2010 Sporting Goods Stores Discount Store Specialty Athletic Footwear Stores On-Line/Internet Department Store Family Footwear Store Factory Outlet Store Specialty Sport Shop Mail Order Other Outlet Pro Shop 24
  25. 25. THE US FASHION FOOTWEAR MARKETMARKET SIZE BY SALES, 2008-2010The US fashion footwear market in 2010 has showcased a positive growth of ~% after a declinein the sales by ~% in 2009. The women’s footwear segment recorded ~% growth in 2010, due toan increased preference for boots (including performance, work or occupational and outdoorboots)….Figure: The US Fashion Footwear Market Size by Sales in USD Million, 2008-2010 35,000.0 34,500.0 34,000.0 33,500.0 In USD Million 33,000.0 32,500.0 32,000.0 31,500.0 31,000.0 2008 2009 2010DISCLAIMERNo part of this manual or any material appearing may be reproduced, stored in or transmittedon any other Web site without written permission of AM Mindpower Solutions and any paymentsof a specified fee. Requests to republish any material may be sent to us.For more information please refer to the below mentioned link:http://ammindpower.com/report.php?A=245 25

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