Kids Programming / Games
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Brainfood Entertainment's mission is to become a leading developer of inspiring and enriching games, entertainment, and programming for children, teenagers, and young adults. They aim to deliver content and audiences that generate revenue for media businesses. Some of their strategies include creating original characters and game-like environments, developing both lean-back and lean-forward programming, and co-developing properties with partners like Apple to capitalize on digital lifestyles.
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Kids Programming / Games
- 1. Kids & Youth Entertainment Programming
- 4. Collaborate With The Competition
- 5. Design Integrated Entertainment Experience
- 6. Integrate Content with Sponsor Message
- 9. 3. Develop Programming For All Media & Play * Revenue generating * *
- 13. For the Lean Back or Lean Forward Audience Watch Vote Play along Solve puzzles Find clues
- 22. 5. Co-develop Properties with Partners * Revenue generating *
Editor's Notes
- Welcome to the Brainfood Entertainment’s Presentation on Digital Lifestyle Programming Opportunities. I am a former producer and V. P. of Programming of the Sci-Fi Channel (during start-up), V.P. of New Media for Tekno Comix , and most recently Editorial Director and VP of Digital Media for Hollywood Media Corp.
- Brainfood Entertainment envisions a world where viewers can watch and interact with television programming that is both inspiring, enriching, and entertaining. We believe that interactivity should be part of the whole TV viewing experience, not just an afterthought or add-on. Our mission is to become one of the world’s leading developers of great television, (TV synched) digital entertainment, and show related products for children, teenagers, and adults young-at-heart. So whether you are a television network or advertiser, wireless provider or web portal, show sponsor or television producer, Brainfood Entertainment’s programming products can be an asset in your portfolio. Our goal is to deliver the content and audience that media based businesses use to generate revenue.
- How will we get to where we want to go? By working with partners to create products including. Reality-based Competition Shows Wide-Appeal Documentary series Game shows designed with home audience participation in mind Kid Shows that Mom and Dad can also enjoy and participate in Original Animated Characters Conversational Content for teens and young adults Concepts for show related Digital Entertainment New Product concepts for games, books, and toys
- By collaborating with the competition to create new forms of integrated content and programming that distributors will fight to get. Everybody benefits: The Audience and Advertiser, a Cable Network and Hi-Tech Company, a Sponsor and Digital Service Provider, and Brainfood Entertainment’s partners and investors. Digital devices such as cell phones and computers, and communication networks such web portals and AOL Instant Messaging can be leveraged to enhance a television show. We are not referring to the obligatory and ineffective “go to our show’s web site for more info after the show” message that you might have seen and ignored.
- But, leveraging digital device networks as an active and integrated part of the TV experience itself Giving viewers what they need - websites that offer compelling content and gaming synchronized to a broadcast (not presented after the fact) cell phone used for voting, still picture transmission to and from a show, and answering multiple choice quizes that reward viewers with a shot at big prizes. instant messaging used for polling and active discussion software that enables viewers sitting at home to play along or appear live on the show. And, as it rolls out across the United States during the next three years, the interactive capabilities that will be provided by Satellite, Video-On-Demand, and Interactive Television micro-channels
- Brainfood’s Entertainment and partner’s programming offers sponsors new and more effective ways of reaching their market. Where appropriate, Brainfood will integrate a sponsor’s message in the program content itself. And we will exploit digital devices so that: Viewers can go deeper inside a message to find out more about a product or service. And then encourage audience to respond (more details on this later) Brainfood’s Digital lifestyle programming changes television from a one way dialogue of into a two way conversation. Fun and natural for an audience and very valuable to an advertiser. Sponsors are drooling at the prospect of direct audience feedback from a TV commercial message. A couple months ago I worked on a sweepstakes campaign with GM Cyberworks to promote the new Buick with Tiger Woods as the star . Our modestly interactive TV production gave them direct response from TV viewers at home. They had never before gotten direct response from a commercial and were besides themselves. And they are now calmerring for more! Brainfood and Parnters can tap right into that. We don’t have to wait for a distributor to get around to figuring out how to do interactive advertising. We already know how!
- Brainfood Entertainment will develop a strong consumer brand that stands for something - engaging smart entertainment that viewers can watch and interact with. We will accomplish this by: Developing a “universe” of highly recognizable original characters (and storylines) Create game-like environments for characters, contestants, and viewers to play out their roles Develop entertainment that also has an educational slant. (do not say this - but it is available for reference - (((Jordan Levin, WB's programming chief said that “ There are going to be thousands of brands and the ones that stand for something are going to make the transition to the new playing field that digital technology is creating “ The broader-based brands that don't stand for anything will go the way of The Saturday Evening Post. ”))))
- Branfood Entertainment’s will develop programming that meets the needs of two major audiences - Viewers who prefer to just “Lean back” and passively watch a show And the developing audience that would like to “Lean Forward” and connect… communicate… and compete Current TV programming generally doesn’t afford viewers the “Lean Forward” option. Sure you can check out a television show’s web site and vote by phone - (as over one million did in the second round of American Idol). But most programming is not designed to let you participate or interact with the show in any meaningful way. The Right Lean-back /Lean-forward content Will be cable unique - another words there will be nothing else like it. Will be designed to hold short attention span viewers And will decrease ad skipping (on DVR and PVR like Tivo) because the message will be interactively imbedded in the show. Advertisers and TV networks are worried to death about adv skipping - but that’s another story.
- Brainfood Entertainment will focus on developing properties that can be leveraged in all media and play. We will focus on developing shows that have a real potential as a hit on television, and have the possibility to be work on either a game, computer or cell phone platform. And the intellectual property derived from a show can be leveraged as either a toy, kids books, greeting card, and clothing accessory.
- Challenge & Adventure Conversational Content Kids Entertainment Plus
- Challenge and Adventure is designed to serve the needs of teenage and adult audiences interested shows that surprise, excite, and challenge viewer’s mind. Smart programming for smart young people or people that want to feel smart.
- The Challenge and Adventure audience is under challenged by traditional television programming. This audience is interested in a viewing experience allows them to: Highly involving Allows audiences to participate Incorporates surprises These Viewers want Amazing-but-true stories Game shows that “make you think” Mysteries and Who-dunits that you can play along with Vivid Realism - shows that are totally believable
- The Challenge and Adventure format is designed for both “Lean Back” and ”Lean Forward audiences Synching and linking “Challenge and Adventure TV programs with ubiquitous digital devices will enable audiences to play along with contestants and celebrities, find clues, solve puzzles, vote, participate in detective role-play , as well as just sit back and watch. Example - viewers watch a game show or mystery who-dunit that tests their powers of observation or quizes them. They are given a 25 question multiple-choice - answer “A”, “B”, “C”, or “D” during the show and enter in their answer into their cell phone’s “write message” app, and then send in their answers when prompted and the end of each of the show’s 5 segments. (SMS - based interactivity). They could also answer show questions via the program’s web site. Why would they do this? To test themselves, judge themselves against others, and win prizes.
- Brainfood Entertainment has developed the following shows that address the needs of the Challenge & Adventure audience. They include: “ You Are The Detective” “ We Are Here!” “ Your Fantasy Come True” “ You Are The Judge”. You Are The Detective - gives audiences the opportunity to solve mysteries of history. They are presented with tools, can draw on “expert witnesses” who provide insight or mislead, and then they can vote their opinion on who did what, what happened, or if a segment is fact or fiction. If they answer wrong, they are given another opportunity ; if they guess correctly , they will be given a password which will allow them to enter in a prize drawing for a vacation or product. Instead of all the those violent cartoons kids watch, they could be playing games, learning important skills, and winning prizes.
- Conversational Content™, our second new programming format, unites show content with audience communication. It presents its target audience with the content they are most interested in Encourages them join in the discussion Incorporates their feedback as an integral part of the show
- Conversational Content™ is designed to serve the needs of “Curious” Teenagers & Young Adults viewers ages 13 - 24 . This highly attractive advertising demographic craves shows that explore provocative subjects like Sex and celebrities Music and fashion Politics and late breaking events
- Brainfood Entertainment’s Conversational Content programming format lets its target audience: Watch or Interact (the viewer decides) Communicate with other viewers and fans Interaction - with a show or its contestants Participate in a poll and see the results Get more information Appear virtually on a show (Submit a video) Vote for or against a contestant Research shows the you have to provide big reasons to get people to take part in interactivity. You need a real end result. Viewers need to know that if they vote, for example, it will have real impact on the world. You want to get people excited. A show where viewers can select a winner, determine who comes back, what product they judge best fits the bill. Having familiar trusted personalities to invite the audience to interact helps.
- Brainfood Entertainment has developed the following shows that address the needs of the Conversational Content audience. They include: “ Cool Hunters” “ You’re The Judge” “ Fantastic Failures” “ La-La Land”
- Kids Entertainment Plus
- This new programming format offers viewers a variety of new shows and products for… Fun & knowledge-hungry children - ages 5 -11 And their parents - who want shows that offer more than just “empty calories” Our informal research study produced these results. Both parents and their children agreed - a show simply “must be fun” to watch… have an engaging storyline and feature quirky new edgy characters. However it was parents that insisted that the shows also teach good morals, present less aggressive behavior and more cooperation, and teach the child something useful. And they want to be able to enjoy the show together
- Brainfood Entertainment has developed the following shows that address the needs of the Kids Entertainment Plus audience. They include: TV shows - Wild, Wacky, World; BrainPower, and Nitwits Products include - Ms. Moon’s Mobile, Captain Planet’s Game, and the Brain Drain Game And, of course, our partners might have better ideas than these that you would want to develop. Its TV 2.0 - no one has ever done it before. From a creative stand point I personally think that’s very exciting.
- Brainfood Entertainment’s strategy is to present a partner with an idea, co-develop it into a television show … intellectual property digital entertainment and related products for licensing and merchandising ((((((Here is an example: Brainfood presents “X” toy company with its “Wild Wacky World” television series idea. Both parties agree to partner on the project. The first objective, in this case, is to refine the “look and feel” of its animated host character, “Bill Platapus”. Brainfood envisions that “Mr. Platapus” will need a magic microphone, black top hat and tails because he’s the show’s wacky but classy announcer. “ X” toy company suggests that he be clad in a cuddly fuzzy green and yellow suite - because children and their parents prefer to purchase and snuggle with colorful dolls. Black and white ones just don’t sell! Lets face it. This is a hit business and no one really knows for sure what’s going to work - but we have just maximized our prospects for creating a better TV character and sellable toy. The partnership works - both parties win.
- Apple has always been countercyclical Until Apple, it wasn't cool to buy digital music Apple is a Trend Setter - like the people that the Cool Hunters goes after. This was about getting to that pivotal group of people -- the people who buy the cool sneakers and wear the right clothes -- and showing them that legally downloading music could be cooler than stealing it." 20% of consumers age 13 and above were aware of Apple iTunes after just its first two months on the market. Among Macintosh users -- the store's initial target -- awareness was an impressive 46%. And NPD found that 6% of Mac users had paid for a song or album via iTunes. As software and services become more important -- both to consumers and to generate revenue -- Apple's moves to capitalize on its brand and bring simple, elegant software and services to the Windows world makes sense. Competes on brand, design, and quality Sitting on $4.5 billion in cash
- Then we come up with the show that matches the sponsor. The Cool Hunters is a half-hour weekly series that promotes the innovative spirit for the millions of people who are passionate about hot products and cool people. Brainfood Entertainment believes that Apple would be the right strategic partner on this project - so it designed the show with Apple and its target market in mind. Part hip news-magazine and irreverent competition, the show presents compelling stories about offbeat creators and their home-brewed creations. What we find is unpredictable - tomorrow’s fabulous fashion or the next mega-flop. Viewers, host, and experts argue and vote on which products end up in the dustbin of history and which creators remain in our competition for a shot at a fabulous grand prize - worth $ millions.
- New shows and related intellectual property that appeals to a ‘niche” - like teenagers and young adults who love new products and are obsessed cool people. In this case the “ Cool Hunters” a show that lets Viewers connect with other viewers Make a difference by voting for or against a contestant and their favorite product Be heard by participating in a poll And even appear in the show
- Income Who contacts sponsors, partners How are projects developed What is the split Why would distributor give up their rights Who finances programs Chart on how projects gets going * Who will fund it in start up * Why are you hitting us.