1. helping bring creative projects to life

2. Process

3. Agenda
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4. Project Opportunity
Kickstarter wants to expand in order to allow projects to be
funded on a repeated schedule.

5. Discovery and Research

6. Discovery and Research

7. Discovery and Research

8. Discovery and Research

9. Discovery and Research

10. Discovery and Research

11. Discovery and Research

12. Narrowing Scope and Structure

13. Narrowing Scope and Structure

14. Narrowing Scope and Structure

16. Sketching and Ideation

17. Wireframing and Testing

18. Wireframing and Testing

19. Wireframing and Testing
Change recurring payment callout shape

20. Prototyping and Testing

21. Prototyping and Testing

22. Main Take-Aways
Opportunity: Kickstarter wants to expand in order to allow projects to be funded on a
repeated schedule.
Approach: Expand the scope of Kickstarter’s current crowdfunding platform to allow for
recurring donations through implementing a subscription payment model and supplementary
features.
Projected Outcome:
- Reduce the need for creator to solicit funds directly and thus, the feeling of
embarrassment
- Increase backer connectivity to project
- Allow for influx of funds before project’s completion
- Increase website traffic

23. Next Steps
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24. Q & A