The document outlines 20 tips for non-profits to kickstart their online fundraising in 20 minutes or less. The tips include creating an editorial calendar, tracking results across departments, coordinating online and offline appeals, obtaining email addresses from offline donors, limiting initial asks but getting more donor information later, and promoting recurring donations. The document stresses segmenting audiences, telling impactful stories, testing appeals, acknowledging donors, reporting on funds usage, and using technology like donor databases to improve fundraising.

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Norman Reiss
Nonprofit Bridge
@nonprofitbridge
Feb. 28, 2012

2. © Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

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© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

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1. Create an editorial calendar
2. Track results across departments
3. Coordinate online and offline appeals
4. Obtain email addresses for offline donors
© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

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© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

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5. Limit what you ask (but get more info later)
6. Give donors option to designate how their
funds will be used
7. Promote recurring giving
8. Ask 5 people new to your organization to test
your donation process
© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

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© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

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9. Segment – don’t send everything to everyone
10.Tell a story to show impact of your work
11.Test different versions of appeals
12.Ask for specific amount for specific purpose
© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

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© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

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13.Acknowledgments - go beyond the auto reply
14.Report back on how donations were used
15.Check in with staff who handle constituent
inquiries (e.g. the info email address)
16.Don’t just be in touch when it’s time to ask
for money
© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

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© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

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17.Pick a solid donor database (check
Idealware) and use it to track every
interaction with constituents
18.Ask your best supporters to fundraise for you
(and provide software tools to do it)
19.Use an established online vendor to process
donations and to send emails
20.Make sure you can get statistics on website
traffic and email marketing campaigns
© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

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* Constituent attention span is short
* Less is more
* Consider how your website, emails and donation
forms will be viewed on a small screen (phone or
tablet)
© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes

14. Questions?
© Nonprofit Bridge, Feb. 28, 2012 Kickstart Your Online Fundraising,
20 Tips in 20 Minutes