The final presentation after a weekend of burning it full bore at the LeanStartupMachine London 2012

1. KickNow
London - 7/10/12
Sunday, 7 October 12

2. I want to play
football, but I dont The Pitch
know any one
Some people just want to
play a game!
Not all teams are full
KickNow If only we had
another player!!
Instantly connect
footballers looking to play
and teams looking for
players
Sunday, 7 October 12

3. Process
Experiment 1 2 3 4 5
Customer Active people Active People Footballers Footballers Footballer
Riskiest Was there Was there
will do it with Scheduling Would people use
demand for the demand for the
Assumptions strangers activities is hard
UVP UVP
the service
9/14 0/14 3.6% 5/6 0/10
Result
VALID INVALID VALID VALID FAILED
Demographic Plenty of Value Proposition We used a flyer Wrong Time
Interviewed where alternative tools. Resonated A Mockup would Wrong Place
Learned happy Teams often better
incomplete +ve Response
Decision PERSEVERE PIVOT PERSEVERE PERSEVERE PERSEVERE
PITCH PITCH CONCIERGE
Method EX EX
WEB MOCKUP MVP
Sunday, 7 October 12

4. The Money Shot!
“When will it be available”
“Great idea, we talked about this
[problem] yesterday”
“Can I have some fliers for my mates”
“Can I use this now?”
Sunday, 7 October 12

5. Next Steps
Assumption: We can KickNow people!!
Vision: Every sport event will be
KickNow’ed
Team: Glyn, Roberto, Thomas, Jochen,
Ernst - We are the Rock Star Team!!!
Sunday, 7 October 12