1. EXTENDED PROJECT
TILLY WRIGHT
Ad ve rt is ing C am p a ig n Fo r P LUS S ize Model s

2. Intro.
I’m doing and advertising campaign on models
of all different shapes and sizes.
I’m going to do a photography campaign, with a
selection of girls aged 16+ sized 12+.

3. Development.
Over the past week or so I have just been
researching into plus sized models etc. I’ve
looked at Gok Wan’s ‘How To Look Good Naked’
and how he manages to get women (and now
men) to feel more comfortable in their skin, Gok
Wan also did a Tv show: Miss Naked Beauty UK,
this was about not only women feeling
comfortable in their own body, but also with out
make-up and their natural beauty.

4. Development.
I’ve researched slightly into the Dove campaign,
where they are looking at real natural beauty,
and in their campaigns they use women of all
different sizes.
I’ve also looked at plus size women, such as
Beyonce (size 12-14), a world wide star an idol
and inspiration to many girls across the work.

5. What I’m Doing Next.
Over the summer I’m going to research further into
the plus size models and also what types of shots
etc. I’m going to be having in my campaign.