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Key Assignment Draft
Write a paper of 1,500 words that responds to the following:
Discuss how Web 2.0 and social media have altered the way in
which entrepreneurial and small businesses do the following:
Engage their existing customers
Attract new customers
Listen to employee and customer feedback
Respond to crises
Provide current examples.
Apply Kirton’s adaptation-innovation theory to discuss how a
newer entrepreneurial venture might differ from a more mature,
intrapreneurial venture in its approach to social media.

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Key Assignment DraftWrite a paper of 1,500 words that respon

  • 1. Key Assignment Draft Write a paper of 1,500 words that responds to the following: Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following: Engage their existing customers Attract new customers Listen to employee and customer feedback Respond to crises Provide current examples. Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.