Kevin Lawson achieved strong returns on equity and commercial lending volume through increasing margins by 24 basis points, improving funding quality by 3 percentage points, and growing the portfolio by 4.7% while the region declined by 6.7% by targeting energy and funds to support clients. He also increased market share and customer satisfaction through quarterly programs detailing services and actions for each client, constant communication through visits, emails, phone calls and newsletters, joint goal setting with monthly updates, and executing action plans to meet specific client needs.