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Kerrang
- 1. How does KERRANG!magazine reach its target audience?
- 2. My survey I found that KERRANG! 1. What 'Rock' Magazines do you buy? Magazine was by far, Big Cheese None the most popular Classic magazine from results Rock in my survey. For this Metal Hammer Kerrang reason I have decided to look at the Q components of this magazine to see why it is so successful and Rock Sound how it manages to NME reach its audience.
- 3. Their target audienceare: “individually minded, independent of thought and musically experienced, an audience defined by attitude, passion and loyalty”
- 4. The Target Audience • Their target audience are 16-24 year olds • 60% of the readers are male • 40% are female • White British • Class C-D
- 5. What my targetaudience wanted to see Response Percent Response Count In KERRANG! Interviews 85.00% 17 Interviews KKKKKKK KK Posters 65.00% 13 Posters KKK Album reviews 55.00% 11 Album reviews KK Gig reviews 50.00% 10 Gig reviews KKKKKK Event diary/Tour dates 55.00% 11 Event diary/Tour dates KKKKKK Upcoming albums 60.00% 12 Upcoming albums KKKKK New bands 80.00% 16 New bands KKKK Competitions (please specify in 'other' what 20.00% 4 Competitions (please specify in 'other' what you'd like to KKKKK you'd like to win) win) Polls/Questionaires 20.00% 4 Polls/Questionaires K
- 6. What my targetaudience where interest in These are interests that are included Percentage Response Interest count count within the kerrang magazine shown by Listen to music 95.00% 19 adverts and also items that correspond with their readership (play instrument) Facebook 80.00% 16 Meet up with friends 80.00% 16 See live music 70.00% 14 This show that my own data is Party 65.00% 13 comparable with a real ‘rock’ Play on game consoles 50.00% 10 magazine, so this means that my Pubs 40.00% 8 analysis is consistent for this type of Read 40.00% 8 magazine and the target audience. Play a musical instrument 40.00% 8 Sing 35.00% 7 There are also other interests that are Play sports (specify which) 35.00% 7 not covered within the kerrang Twitter 30.00% 6 magazine this is not necessary a critisism of my own research but Tumblr 30.00% 6 reinforces that the audience is young Paint/Take photos 30.00% 6 by the sites they use and access to Draw 10.00% 2 media etc Dance 10.00% 2
- 7. How they engagewith their readers • Use of adverts to relate to their interests - Play.com - Xbox - Alternative/music related clothing • Interactions with the audience - Feed back page - Letter of the week - Polls
- 8. Examples Everything but themusic HMV • This will reach audience as • For a music driven audience they say, the audience are having advertisemnt for heavily involved with music companies such as HMV is and are independently important as it wil feel as minded so will seek alternative clothing. It is the magazine if giving the also offering 20% off for audience the best deals and students which would has been given another way included most the people to seek new music. with in the age of the readership
- 9. Feedback page There isa feedback page in every KERRANG issue which gives the opportunity for the readers to get involved with the magazine and be mentioned in it. They also give opportunity for their readership to win £10 play voucher
- 10. MAST HEAD SKYLINE COVER IMAGE PULL QUOTE HEAD LINE COVER LINES HOUSE STYLE
- 11. COVER IMAGE The coverimage is a close up shot of the lead singer of Paramore. The pose of the picture may be showing the persona of a rock artist but it is strange to see a woman ‘fighting’ this links in with the headline cover line “doing it her way’ showing that she is possibly against peoples expectations. The clothes that she is wearing is probably something else you wouldn’t expect to see which also links in with the cover line but also the colours of her hair and dress match that of the house style The picture is quite bright , saturated and contrasted , this makes it stand out especially as the figure is on a dark background. This enables to give more impact to the headline and shapes around it.
- 12. MAST HEAD It goesalong the top of the page for the full width of the magazine. This helps the reader recognise and spot the magazine that it is. The text is written in white which also emphasises it. The shattering of the type face of the mast head represents the music re suggesting that its loud and the onomatopoeia of ‘kerrang’ suggests that the music contains a lot of guitars. With all of these codes combined any person just glancing at magazine shelves would instantaneously sport the mast head and will knowing what articles/music to expect inside
- 13. HEADLINE PULL QUOTE HEADLINE It is the middle right of the page so you just capture it with your eyes and second largest font. Using large font allows the reader to see straight away what the main articles/interviews for this particular issue are. The type face is similar to the mast head and of the same colour; this gives some insight into the article, working with the cover image as she is in a fighting pose. Putting the head line on the cover image gives the reader more interaction with the person in the image and gives you a feel of what the article is about as you are involved ‘in the fight’.
- 14. PULL QUOTE BUZZ WORD ATTRACT ATTENTION The pull quote links in with headline to give you insight into the main article. The writing is white to go along with other main texts (mast head and headline) the text change to red to highlight the word no like it did earlier with ‘and more’ this is showing her personality and her name is also in red showing that it is her that is saying ‘no’ the pull quote is in a black star shape making it stand out against her fist showing adding emotion and motion to the words. This is effective and links in the lead article and picture well. The is also a cover line saying ‘exclusive’ in same colour and font as ‘plus’ making it stand out and showing it’s the main article it highlight the importance of the article using both colour and the actual words
- 15. IVOLVING SKYLINE READER ASSOCIATED WITH THE ARTIST AS HER NAME IN SAME COLOUR Tends to be information that the reader influences like awards etc. It uses same colours as headline and pull quote and even changing the colours again to make things stand out and attract reader’s attention.
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