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The document discusses Product Listing Ads (PLAs) on Google Shopping, noting that Kenshoo's platform allows retailers to manage PLAs directly in their user interface. It highlights that Kenshoo's PLA offering provides control and efficiency by automating bid management and capturing engagement data to understand PLAs' contribution to return on investment. A 4-step process is outlined for taking advantage of PLAs through Kenshoo.
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Kenshoo pla slides
- 1. Product Listing Ads (PLA): Capturing opportunities for retailers • Challenge: Google replaces free Google Product Search with paid Google Shopping platform • Solution: Kenshoo enables management of Product Listing Ads for Google Shopping directly within the Kenshoo UI 1
- 2. Kenshoo's patent-pending PLA offering delivers benefits for Google Shopping • Eliminate the need to manage tracking in the feed, ensuring more control and efficiency • Automate bid management with Kenshoo’s new beta bid policy specifically designed for Product Targets • Capture PLA engagement to gain a holistic view of a consumer's interaction in the Path-to-Conversion and understand PLAs’ contribution to your ROI Social Ad Search Text Product Ad Purchase Click Ad Click Click 2
- 3. 4 steps to take advantage of PLA in Kenshoo 1 2 3 4 Connect your product Connect your Merchant Sync Kenshoo Manage, optimize and feed in the Google Center account to your and AdWords report on PLAs directly Merchant Center AdWords account in Kenshoo UI 3