In this presentation, held for inHolland college, I presented my view on crossmedia communication and cromedia consumers. I used a very recent practical example of myself gathering news on the Afghanistan conference.
This presentation introduces a serious game that helps communication managers to set up a cross media strategy. It is also an up-to-date glossary of on- and offline communicators. The presentation is only available in dutch now but will probably be available in english soon
This presentation presents my issues and questions I had when confronted with the question: "what is TOTAL?". This is a pecha kucha.presentation and it is in dutch. If requested I will translate in english.
Deze presentatie toont alle stemwijzers en politieke overzichten die horen bij de verkiezingen van 2010. Deze presentatie hoort bij een artikel op http://www.frankwatching.com/archive/2010/06/08/verkiezingskroniek-2010-van-ludieke-stemwijzers-tot-nieuw-kiesstelsel/
El Hexagon: A holistic model of communicationTotal Identity
This presentation shows a model I call El Hexagon. This model brings together the market, the organization and the individual and the ways in which these are interconnected. The model clearly shows the transition from top-down to bottom-up communication. The layers in between might even be more interesting. It is a quite theoretical model but I think it is also a fun presentation.
Subscription to Renewal (PART I - Grontmij)Total Identity
In this presentation, held for Grontmij N.V. (www.grontmij.com), I presented future developments of the web. I specifically address Crossmedia communication, Search Engine Optimization (SEO) and online marketing.
In this presentation, held for inHolland college, I presented my view on crossmedia communication and cromedia consumers. I used a very recent practical example of myself gathering news on the Afghanistan conference.
This presentation introduces a serious game that helps communication managers to set up a cross media strategy. It is also an up-to-date glossary of on- and offline communicators. The presentation is only available in dutch now but will probably be available in english soon
This presentation presents my issues and questions I had when confronted with the question: "what is TOTAL?". This is a pecha kucha.presentation and it is in dutch. If requested I will translate in english.
Deze presentatie toont alle stemwijzers en politieke overzichten die horen bij de verkiezingen van 2010. Deze presentatie hoort bij een artikel op http://www.frankwatching.com/archive/2010/06/08/verkiezingskroniek-2010-van-ludieke-stemwijzers-tot-nieuw-kiesstelsel/
El Hexagon: A holistic model of communicationTotal Identity
This presentation shows a model I call El Hexagon. This model brings together the market, the organization and the individual and the ways in which these are interconnected. The model clearly shows the transition from top-down to bottom-up communication. The layers in between might even be more interesting. It is a quite theoretical model but I think it is also a fun presentation.
Subscription to Renewal (PART I - Grontmij)Total Identity
In this presentation, held for Grontmij N.V. (www.grontmij.com), I presented future developments of the web. I specifically address Crossmedia communication, Search Engine Optimization (SEO) and online marketing.
In this presentation (in dutch) I present Total Identity as a company that is all about integrated communication based on corporate identity. Two specific cases are presented, namely ROC Midden Nederland and vereninging van Familierecht Advocaten Scheidingsmediators (vFAS).
Social media explained to CIO's attending an Executive MBA in Business & IT at Nyenrode Business University (Breukelen, Netherlands). Containing seven blocks of theory and practical assignments. The goal is described as follows: "Social media connects us all. It speeds up communication processes and poses new challenges in a world that is becoming more and more dynamic and connected. My goal for you is to learn to rethink your communication, organization and business in this new dynamic and connected era. Rethinking will simplify complex challenges and help you and your organisation learn and develop."
In this presentation (in dutch) I present Total Identity as a company that is all about integrated communication based on corporate identity. Two specific cases are presented, namely ROC Midden Nederland and vereninging van Familierecht Advocaten Scheidingsmediators (vFAS).
Social media explained to CIO's attending an Executive MBA in Business & IT at Nyenrode Business University (Breukelen, Netherlands). Containing seven blocks of theory and practical assignments. The goal is described as follows: "Social media connects us all. It speeds up communication processes and poses new challenges in a world that is becoming more and more dynamic and connected. My goal for you is to learn to rethink your communication, organization and business in this new dynamic and connected era. Rethinking will simplify complex challenges and help you and your organisation learn and develop."
The TOP2000 is a Dutch radio phenomenon. It is a crowdsourced list of the 2000 best songs ever. Crowdsourced so chosen by the public. Every year the list is renewed and a large portion of Dutch radio lovers listen to this radio event. This presentation shows in graphs, tagclouds and top-lists what the pop and rock taste is of the Dutch audience. Have fun!
Facets of Creativity - The essence of creativity visually explainedTotal Identity
In this presentation I try to explain what creativity really is. The result is a poster or infographic. The presentation is made following an international seminar with about 40 renowned researchers and creatives that presented and discussed their view on creativity. The seminar was called "Creativity: meaning, mechanisms, models". This seminar also produced a scientific article that will soon be published. I hope you like this presentation and do give me feedback!
This presentation shows 100 beautiful infographic. Starting with classic examples and ending with beautiful abstract art-like visualizations. This is the result of collecting these beautiful designs for over a year. I selected the most beautiful ones. I hope you like my selection!
uberinfographic: an overview of over 365 beautiful infographicsTotal Identity
This presentation shows "the making of" the uberinfographic. The uberinfograhic is an overview of over 365 beautiful infographics and visualizations. The core of this overview is an infographic in itself, a schematic that structures all infographics and visualizations.
The Learning Organization - 10 transformations any organization has to undergoTotal Identity
In this presentation 10 transformations are described that all organizations must undergo to become a true learning organization. This is needed to rapidly adapt to changing contexts. These contexts change faster and faster due to social media. By following these 10 transformations, an organization is more adapted to this new changing (social media) context and can learn just like any individual person can.
+100 EXTRA Guerilla marketing examples (part 2)Total Identity
"+ 100 EXTRA guerrilla marketing examples" was made in reaction to the success on- and offline of the first presentation (over 30k views!). These are 100 extra examples of the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites! I am still working on the card game which will be published within two months.
Models: 11 new models for digital marketingTotal Identity
Marketing changes entirely because of new media and digital technology. In this presentation, 11 new models are presented for digital marketing. Models like Fombrun, Birkigt & Stadler, et cetera are reviewed and new models are proposed.
"100+ guerrilla marketing examples" was presented at #onlinetuesday in Amsterdam in 5 minutes. A twitter reaction: 'fantastic, hilarious, chaotic and I want that game!' (@martinebruins). These are the best guerrilla marketing examples I could find rated according to my own rating system. I invite everybody to send me their favorites!
Wilders: gebrul van een stille en Twitter is een linkse hobbyTotal Identity
In deze presentatie wordt verslag gegeven van een social media analyse - of eigenlijk een Twitter analyse - van de effecten van de Zembla documentaire "Wilders: profeet van de angst" die zondag 25 april 2010 door de VARA op televisie is uitgezonden. De documentaire had nogal wat effect in de social media. Na analyse bleek dat Wilders zonder enige moeite te doen veel aandacht op zich gevestigd zag. Ook blijkt uit de analyse dat linkse partijen meer twitteren dan rechtse partijen. Maar ja, bekijk de presentatie maar. Enjoy!
This presentation shows my idea about combining sudden hypes and Guerrilla Marketing with building an authentic (non hype) reputation. It shows my quest for combining fun and impact with authenticity, transparency and operational excellence. In other words: bridging the gap between hype and identity. The whole presentation is a personal fetish of lines and graphs, La Linea would be proud of me :-) It starts super simple and ends complex. It explains a lot about Life Cycle Analysis in communication and marketing. It is super visual without much text. Have fun!
Guerrilla Marketing: from 100 outstanding examples to my personal top 3Total Identity
This presentation shows 100 super examples of guerrilla marketing. It also shows my quest for ordering these examples leading to my personal top 3. The results are used to create a deck of cards: the guerrilla card game! The whole presentation is super visual without much text/. Only at the end of the presentation I include a few bullets that summarize my findings. Have fun!
PS: next presentation is more a theory of (de-) Hypification.
A full overview of Social Media: a research adventureTotal Identity
This presentation shows a practical way to gain insight in your professional use of social media and improve it. Several ways for improvement are visualized in a few drawings. In these simple drawings I tried to also make the use of social media easy to understand. At the end of the presentation I show an overview of all there is to know about social media (but were afraid to ask) in one complete poster. Have fun!
This presentation shows the history of the web in simple iconic drawings. It results in the explanation of web3.0 and its possibilities and promises. In these simple drawings I tried to also make the underlying technology easy to understand. At the end of the presentation I show three brand new online uses or applications.
This presentation introduces a serious game that helps communication managers to set up a cross media strategy. It is also an up-to-date glossary of on- and offline communicators.
In this presentation (in Dutch) I presented to Grontmij NV what p"personal publishing" is all about. It was the 2nd in the series "subscription to renewal" in which I present new trends every quarter year. Also I discuss social networks like facebook, hyves, linkedin and microblog Twitter.
In this presentation I show different ways to apply augmented reality. It can be used in advertising, publishing, visualizing, et cetera. If you want to know the url of the movies, feel free to contact me.
In this presentation, held on multiple occasions, I present the history of the web (web1), the ciurrent status of the marketing hype web2, the future refered to as web3 and an extrapolation of trends (web4). Some theory is included but fundamental trend theory is excluded. Resulting in an easy to read presentation.
In this presentation, held for FEFCO (the European Federation of Corrugated Board Manufacturers), I present online trends and technologies that can and will influence packaging such as RF-ID, augmented packaging, printing on demand, eink and mobile devices.