Keith Fraser is the Head of Estates and Facilities Management at Alexandra Palace. He has a background in the military and procurement as well as facilities management. One of his toughest experiences was evacuating the London Metropolitan University buildings on July 7, 2005 during the London bombings. He believes the facilities management industry lacks confidence in articulating what defines it and differentiates it from other industries. If facilities managers were viewed as professionals on the same level as chartered accountants, it could help raise the profession to board level.