3. Today you will learn
● About me
● Piracy in general
● Example success cases
● Results of my masters thesis research
● Guidelines to follow for lower piracy
4. About me
● 1 year with Tiptheauthors
– Estonia's best e-service in e-entertainment 2013
● Previously over 6 years in Playtech
– Over 150 million EUR in profit
– Online gaming
● Easy online payments
● Marketing campaign tools
● Internet operations
● Software development
● Both are entertainment platforms
in the internet
5. How pirating works
● Public torrent sites (Piratebay, KAT.ph, …)
– Income in millions
● Cyberlocker indexers (Dropbox, Youtube, ...)
● Usenet
● Private trackers
● Give DVD to a friend
● Is watching Netflix illegally from Estonia pirating?
– Can be done by Proxies, browser plugins
7. Workarounds to restrictions
● Public DNS (Estonia online gambling)
● Proxy, VPN, Seedbox
● Different services (cyberlockers,
anonymization, ... )
● Single mistake against DRM
8. Effects of restrictions
● Increase in sales
● Fans get angry
● More business opportunities to pirates
● Piracy gets more decentralized
● People start hiding (proxy, VPN, services)
● New technology
9. Louis CK & Amanda Palmer
● Louis CK – stand-up comedian
– $5 DRM free download
– 12 days and $ 1 000 000
● Amanda Palmer - musician
– “pay what you want” philosophy
– Kickstarter $1 192 793
– Gets a lot of fame
– Search for “power of asking”
11. Availability
● Is it available at all?
– Older movies very hard to get
● Where (region)
● When (time)
● Which (methods)
12. Convenience
● How many forms to fill (effort till download)
● Payments (easy)
● Delivery (DVD, download,..)
● DRM
13. Pricing I
● Accept all money
● Broad range of prices for different groups
– Differentiate by country, by channel, by quality, ...
14. Pricing II
● Online download is most valued ~2,5x more money
● Streaming and AD-free TV are almost the same
Streaming
Ad-free
15. More hints I
● Piratebay e-shop
– People want movies from Piratebay.
– Only stealing possible so far.
– If they could buy then most would buy.
16. More hints II
● Will your movie be pirated?
– Why not release “official” pirated copy yourself?
– Control your pirate copies, add donation and
purchase info. (Thank you, we hope you enjoy!
Please send a few EUR to the author.)
– Not all will pay but some will.
17. More hints III
● People hate paying if movies in big profit
– Disclose cost of movie, predicted sales and loss.
● People want to support authors not distributors
– Allow downloads on author website.
● If pirated then brag with piracy
– The more you are pirated the more popular you
are ;)
18. Summary
● Using force on piracy just makes it stronger
● Focus on value
– Availability
– Convenience
– Pricing
Raise the hands who have heard about ACTA? Great so I dont have to explain it. I respect the thought behind ACTA. But the way Hollywood tries to solve the problem makes me angry together with millions of people. When I saw article about Lotte in newspaper Eesti Ekspress then I tried to see why exactly are everybody downloading it illegally and not legally. Answer was quite simple, there was no legal way for it and suddenly It flashed to me what the real problem to solve is. People need access to legal movies on better conditions. Considering all that I decided that I need to do something about it.
Its possible that some of you have not pirated anything in his life. Thatswhy I am giving you a short overview of what the piracy is about.
I must say that this battle is very interesting to follow. You can can also start reading torrentfreak news and you never become bored anymore.
Same prices offered that was found peaking in survey results also.
