Social media can be a powerful tool in the hands of an established brand. But before you go trigger-happy with those 140 characters, be sure the image your social media channels portray are an accurate representation of everything your brand is. This infographic shows some key tips on keeping your brand’s image cohesive on social media, and share with your colleagues, friends, and anyone else trying to do social media the right way.

1. cohesiveon social media
keep it
cohesion!
you’ve got
First
things
first...
Lookin’
good!
Get your brand
identity straight
This is the appearance of your
brand: logo, colors, fonts etc.
Defining your brand identity
increases customer recognition.
Now, define your
brand’s voice
If your brand were a person,
how would it speak? It’s the tone
in which you speak to and
connect with your audience.
Now
Start
Prepping
Know what you’ll
be posting
Will you be posting text, images,
videos, links? All of the above?
Will you curate other web
content? Plan your posts.
Make
some
waves...
Make it
shareable
Will your they like your
content enough to pass it
along? Make it inspiring,
informational, shocking.
Finally,
keep it
consistent
Keep each
channel
similar to
each other in
tone and
appearance.
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