Kona Deep is a new category of premium water sourced 3,000 feet below the ocean surface in Kona, Hawaii. It is naturally pure and rich in electrolytes like potassium, magnesium, sodium and chloride. University of Arizona research found that Kona Deep rehydrates people twice as fast as bottled spring water or sports drinks and more effectively promotes muscle recovery. Kona Deep launched in Hawaii in 2015 and has since expanded distribution to the mainland U.S., with a focus on the western states. The brand is building awareness through influencers, sampling events, and in-store promotions.

1. Introducing:
Deep Ocean Water: A New Category
of Premium Water
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3. Kona Deep’s 1000 Year Journey:
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4. Kona Deep – A New Category Of Premium Water
• Sourced 3,000 feet below the ocean surface in Kona Hawaii
• Naturally pure, renewable source
• Naturally rich in deep ocean electrolytes such as Potassium,
Magnesium, Chloride & Sodium for deeper hydration
o Deeply hydrating: Kona Deep found by University of Arizona medical
research dept. to rehydrate people 2x faster than bottled spring water
or a leading sports drink.
o U of A study recently published in Journal of the International Society of
Sports Nutrition
o High total dissolved solids (TDS) = 250 meets FDA definition of mineral
water
• Unlike most performance waters that add electrolytes artificially,
we add nothing in the process
o With Kona Deep, consumers no longer have to choose between purity
and performance. It’s for people who want their water to work
harder….naturally
• Consumer research shows strong purchase intent for this new
brand of premium water
o High consumer purchase intent when priced at parity to brands such as
Fiji and Evian , with purchase intent >71%
o Consumers preferred taste of Kona Deep 3:1 vs Evian and Smart Water
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5. Kona Deep Creates New Category of Premium Water
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PREMIUM WATER
Focused
primarily on
location for
purity and taste
Highly processed
water source with
artificially added
electrolytes and Ph
Deep Ocean Water
Kona Deep represents a new category of water which combines the purity
of a natural water with naturally occurring functional benefits from an
infinitely renewable source
Currently, there are two main segments of premium water:

6. Hydration Study - Results
Study Summary: University of Arizona’s medical research department conducted a human hydration study.
Participants were exposed to an exercise challenge protocol and had hydration measured at various points –
results were compared after consuming three different beverages: Kona Deep, bottled spring water, and a leading
sports drink. U of A study recently published in the Journal of the International Society of Sports Nutrition.
Findings:
 Kona Deep rehydrates you 2 times faster than leading sports drink and bottled spring water
 Kona Deep was also more effective in promoting muscle performance recovery to baseline than the leading
sports drink and spring water:
*Peak Torque Extension %’s with Standard Deviations-- Kona Deep: 93.75 +/- 7.4%, Sports: 78.9 +/- 8.9%, Spring: 86.2 +/- 12.2%
Publication: http://www.jissn.com/content/13/1/17
Notes: Rehydration rate measured as a decline in peak osmolality, compared to leading sports drink & bottled spring water; peak muscle performance tested in lower body
Kona Sports Spring
0.6
0.7
0.8
0.9
1.0
1.1 *
Relativetobaseline
Muscle Performance Recovery
75 minutes Post-Exercise
Post exercise,
those who
rehydrated with
Kona Deep were
back to 94% of
their baseline
(while those
who hydrated
with sports drink
and spring water
were only at
78% and 86%
respectively)
As recently featured in
Food Navigator:

7. Brand Update
 Launched in Hawaii in Fall ‘15
o Less than 9 months into launch, Kona Deep
widely distributed across most channels (e.g.
grocery, convenience, natural, military)
o Strong movement from launch
o Great traction in premium,
on-premise accounts (e.g. Four Seasons)
o Built suite of influencers to help grow brand in
Hawaii
 PR Buzz – creating a new category
 Successfully tested in AZ – as a result, we are
now nationwide at Sprouts
 Now launching more broadly on the mainland
with focus in the West
 Three Kroger divisions will carry Kona Deep:
o Smith’s (LIVE), Fred Meyer (Late July), QFC
(August)
 Southern California has been particularly
receptive market

8. Significant Traction in Launch Markets
Hawaii
Intermountain
Pacific Northwest
Southern Calif.

9. Kona Deep gets the word out….Comprehensive Support Plan
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Influencer
Campaign
Point of
Purchase
In-Store
Promotions
Drive Brand Awareness:
• Fitness and Wellness Experts
• Social Media
• Geo Tag Ads
• PR
Highlight Deep Hydration
• Local Events targeting
Healthy Actives
Drive Awareness and Trial
• Demos
• Contests
• Bottle Neckers
• In-Store Materials
Drive Trial
• Frequent price
promotions

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In Store Promotion – Activation and POP Support
In store
Demos
Neckers
Displays
• Regular price promotions plus sampling and POP
display support

11. Kona Deep Bottle Sizes
• Two bottle sizes:
o 1 liter bottle (12 count case)
o 500ml bottle (24 count case)