Powerpoint for Kansas City Music Teacher's Association (Multi-Piano Concert) final project review.

1. Multi-Piano Concert
Allison Porterfield
12/2/11 Greg Castro 1
Jonathan Brown

2. Introductions
• Greg Castro
– Senior at Blue Valley North
– Project lead - animation major
– Planning on going to film school
• Jonathan Brown
– Senior at Blue Valley Northwest
– Graphic design major
– Plays piano
• Allison Porterfield
– Senior at Blue Valley Northwest
– Graphic design major
– Involved in choir and NHS at BVNW
Allison Porterfield
Greg Castro
12/2/11 2
Jonathan Brown

3. The Client
Kansas City Music Teachers
Association:
• Multi-Piano Concert
– Destination: Musique
– Annual
– 2 committee chairs
– Repertoire features
music from all around
the world
– Want to revolve
concert around a
global/travel theme
Allison Porterfield
Greg Castro
12/2/11 3
Jonathan Brown

4. Overview
• Objective:
– We will create print and digital media advertising and
branding the concert; this includes invitations, brochures, a
website, and social media
– We will create a series of 30 second videos to play in
between each musical number, acting as intros/transitions
• Target Audience:
– Family members of pianists (mostly ages 13-16)
– Audience’s average = ages 40-50
• Message:
– This concert will take you away on a trip around the world.
• Strategy:
– Through the unified imagery of travel in our print, digital, and
video media, we will convey our message.
– Our audience will be reached through mature, professional
grade product, but with the underlying reminder that this is
all centered around their kids.
Allison Porterfield
Greg Castro
12/2/11 4
Jonathan Brown

5. Deliverables
• Multi-Piano Logo
• Program Cover Design/T-shirt
• Brochure Design
• Concert Flyer Design Social Media
• Film Clips for Transitions
NO Multi-Piano logo in past years
NO travel related theme
Allison Porterfield
Greg Castro
12/2/11 5
Jonathan Brown

6. Competitors
MEYER MUSIC:
• Teach multiple instruments:
• Band
• Orchestra
• Miscellaneous
• Leases Instruments
• Location:
• 10122 West 119th St
Overland Park, KS 66213
www.meyermusic.com/
Allison Porterfield
12/2/11 Greg Castro 6
Jonathan Brown

7. Competitors
MUSIKA LESSONS:
• Teach Many Instruments:
• Piano
• Guitars
• Brass
• Woodwinds
• Strings
• National
• In home lessons
• Phone lessons
• In studio lessons
www.musikalessons.com/
Allison Porterfield
12/2/11 Greg Castro 7
Jonathan Brown

8. Competitors
KSMEA:
• Teach Multiple Instruments:
• Piano
• Voice
• Guitar
• Cello
• Bass
• Violin
• They Have Monthly Recitals &
Performances.
• Location:
• 143rd and Metcalf
• Overland Park, KS 66223
http://www.ksmea.org/home/index.php
Allison Porterfield
12/2/11 Greg Castro 8
Jonathan Brown

9. Competitors
• NO other music associations in the
Kansas City Area have a multi-
piano concert
12/1/2011 CAPS Student: xxxxxx xxxxx 9

10. Logo
Modern
Drafts look, but
decided that the
“A” doesn’t
really represent
anything.
Contemporary
Allison Porterfield
12/2/11 Greg Castro 10
Jonathan Brown

11. T-shirt Design Draft
Allison Porterfield
12/2/11 Greg Castro 11
Jonathan Brown

12. Process
Allison Porterfield
10/26/11 Greg Castro 12
Jonathan Brown

13. Final Logo
Piano
implemented
into the “P”.
Rounded corners Icon
looks like
Facebook, Twitter.
Represents modern feel
Allison Porterfield
10/26/11 Greg Castro 13
Jonathan Brown

14. Program
Cover
Draft
Helicopter to keep
consistency with
video clips, but no
one travels in a
helicopter.
10/26/11 14

15. Created
authentic-
looking passport
stamps.
Decided antique
feel didn’t fit
with the modern
multi-piano
logo.

16. More stamps.
Used stock images
provided by client Incorporated
to create collage multi-piano logo.
background.

17. Has to be gray-scale.

18. Black background to
make logo pop.
Concert info in stamp.
Allison Porterfield
12/2/11 Greg Castro 18
Jonathan Brown

19. Increase info
importance.
Program
Cover/Flye
r
Final Balanced all area
of the page.
Stamp direction
creates movement: Stamp corresponds
left to right. to larger stamp
above.
Allison Porterfield
12/2/11 Greg Castro 19
Jonathan Brown

20. Checklist/Timeline
• Multi-Piano logo (Jonathan - Done)
• Revise and format design for white/black t-shirts and
website (Jonathan - Done)
• Program cover (Allison - Done)
• Revise and format design for each country (Greg -
Done)
• Format design for t-shirt (take background out)
(Jonathan - Done)
• All white to go on black t-shirt (Jonathan – Done)
• Brochure (Allison – Done)
• Use same program cover design for brochure and flyer
(Allison - Done)
• Revise (Nov. 25)
• Social Networking (In progress – Jonathan/Allison)
Completed by Dec. 9
Allison Porterfield
10/26/11 Greg Castro 20
Jonathan Brown

21. Checklist/Timeline
• Storyboarding (Greg – Done)
• Filming (Greg – Done)
• Animating (Greg - Done)
• Running Tech (Greg - In progress –
Completed by end of December) We
hope to be able to go down to the Lied
Center at some point, so that we may
test our videos and make sure that they
are performing properly at the venue of
the concert.
Allison Porterfield
10/26/11 Greg Castro 21
Jonathan Brown

22. Any Questions?
THANK YOU
for your time!
22