Debut presentation of the initial results of the Kansas City Connector Project at Gigabit City Summit 2017

1. @KCconnector
USING SOCIAL NETWORK ANALYSIS
TO FIND COMMUNITY CONNECTORS
KAREN STEPHENSON & JOCELYNE HELBLING

2. @KCconnector
@KCconnector
Tweet us your
questions during
the presentation!
We’ll continue answering
questions throughout the day

4. @KCconnector
WHAT is a social network?
A social network is comprised of
nodes—people within the
network, and edges—which are
the relationships that connect
them. Social Network Analysis is
the process that maps and
measures it.

5. @KCconnector
WHAT are Connectors
CONNECTORS ARE PEOPLE IN NETWORK POSITIONS OF INFLUENCE.
An individual’s influence is
often the result of their
position in a network. In
other words, “we may be
created equal, but we are
not connected equally.”

6. @KCconnector
WHY: The Project aims to…
…build a trusted collaborative network by
better connecting communities in the greater
Kansas City area.
…identify and celebrate unsung heroes, who
may work below the radar to get things done!

7. @KCconnector
WHO: The
Kansas City
Community

8. @KCconnector
WHO: Our Partners
• Kauffman Foundation has a mission of
community engagement in education and
entrepreneurship.
• NetForm International is an independent data
analytics company specializing in social
network analysis.

9. @KCconnector
HOW to Find a Community Network
•STEP 1: SOLICIT NOMINATIONS
STEP 2: MAP THE ECOSYSTEM
STEP 3: BRING IT ALL TOGETHER

10. @KCconnector
HOW to Find a Community Network
• Gather nominations from the community
• Clean and cull nominations
STEP 1: SOLICIT NOMINATIONS
STEP 2: MAP THE ECOSYSTEM
STEP 3: PROJECT OUTCOMES

11. Watch Your Network Grow:

12. LIAM EVAN ABSHER•NATALIE ALLEN•MS MARILYN ALSTROM•ALEX ALTOMARE•LAURA ISABEL ALVAREZ•DEIDRE ANDERSON•LAWRENCE ANDRE•ADAM ARREDONDO•B
R•JIM BAXENDALE•DR. MARK BEDELL•THE REVEREND RICK D BEHRENS•MR. BOB BENNETT•WESTON BERGMANN•DR. ANGIE BESENDORFER•JEFF BLACKWOOD•M
S•DR. JEREMY BONNESEN•KATIE BOODY•MS. HALEY BOWMAN•ANDREW BRAIN•MS. KIRSTEN ALENE BROWN•BOBBY BURCH•DR. DEANGELA J. BURNS-WALLACE•DR. JANICE
AUREN CALDWELL•DAN CARROLL•DONALD CARTER•BRENT CATLETT•MRS. IRENE CAUDILLO•MR TERRY CHRISTENBERRY•MS CHANDRA CLARK•JONI COBB•MRS. COURTNEY S
OHN COLER•MS KATE CORWIN•MS. MONICA J CURLS•DR. JESSICA DAIN•SARAH DARMITZEL•MICHAEL DAYTON•AARON DEACON•ANGELA DEWILDE•DR. JAMIE DIAL•D
SON•MS. ALICIA DOUGLAS•REBECCA DOVE•MS. CHAUSSEE KARA DRUEN•MR. PRENTISS EARL III•GREG ELLIOTT•MS. ANDREA ELLIS•MIKE ENGLISH•MARY ESSELMAN•A
R•MRS. JORDAN HALEY EUDALY•MS JOANNA GRACE FARMER•JOHN FEIN•LEETTA FELTER•DR. CINDY A. FISHER•AMY GALE•MS GHADEER M GARCIA•KATE GARMAN
IST•KIM GILE•SHERI GONZALES WARREN•DJ GOOD•AMANDA GRAOR•PRINCESTON GRAYSON•JAMIE GREASON•RON GREEN•REBECCA GUBBELS•TERESA GUERRA-YORK
ON C. HAMILTON•KEN HARRINGTON•LOUISA HARTIGAN•MS. ADRIENNE B. HAYNES•CONNER HAZELRIGG•GILLIAN HELM•GAIL HENNESSY•ALICIA HERALD•JON HILE•KATE HO
DVISOR HOLLAND•CHRISTOPHER HOMIAK•DR. ALICIA R HOOKS•DARCY HOWE•SKYLAR HURST•VICTOR W. HWANG•MS. SHANNON JAAX•LARRY D JACOB JR•DEAN JOHNSON
ON•COLLEEN JONES•CHRIS JUSTICE•KARI KEEFE•ARI KERN•DR. MIKE KIMBREL•MR. CHARLES KING•SHAWN KINKADE•BEN KITTRELL•TRACEY KRACHT•MR GREGORY M KR
AH KUCERA•NATHAN KURTZ•DR. CYNTHIA LANE•THAD LANGFORD•CHRISTOPHER LAUBENTHAL•MRS. RHEA MUCHALLA LEGRANDE•NATALIE D LEWIS•MS. HAN
S•STUART LUDLOW•PROF. ANTHONY J. LUPPINO•MARVIN LYMAN•JENNIFER MANULELEUA•MATTHEW W. MARCUS•CASEY MARTIN•AUDREY MATHIS•MRS. WADANDR
E•MARTHA MCCABE•TYSIE MCDOWELL-RAY•KEVIN MCGINNIS•BETH MCMILLAN•KATE MCNAIR•DR. MICHAEL MCSHANE•JILL MEYER•MARIA MEYERS•BLAKE MILLER
COREY MOHN•MS INA P MONTGOMERY•SARAH MOTE•SR. DIRECTOR CHRISTINE MURRAY•SEAN PATRICK NASH•MICHELLE NEBEL•JULIE A NELSON MEERS•DR. KIRK A. NOOKS
•TROY J NORRIS•AARON NORTH•CONNOR NOWALK•NATHAN OLEEN•DAVID FIELD OLIVER•NATE OLSON•GREG OWSLEY•KYLE PACE•JOHN PAJOR•MR. EDGAR JOSE PALAC
A PATTERSON-HAZLEY PH.D.•MORGAN PERRY•TINA PETERSON•DIANE M. PICKERT•AMANDA QUANCE•MR. JUAN MANUEL RANGEL JR.•EZE REDWOOD•MR. PAUL RICHARDS
RILEY•MRS ROSEMARY ANN RIORDAN•GRAHAM RIPPLE•JEN RIVAS•STEVE ROATCH•MELISSA ROBERTS•PAULA ROSE•DAVID RUCKER•TOBY RUSH•JACQUELINE ER
L•MS. ANGIE SALMON•MELISSA SAUBERS•LIBBY SAUER•AARON SCHLAGEL•DR. MICHELLE SCHMITZ•COREY SCHOLES•EVA KATHLEEN SCHULTE•JEFF SHACKELFORD•MS.
•SARAH SHIPLEY•DR WHITNEY SHOULTS•KELLY SIEVERS•HERB SIH•KAYLA SMALLEY•GERALD SMITH•KYLE J SMITH•SHANELLE SMITH•MRS. STEPHENIE K SMITH•MS.
ON•DREW SOLOMON•ROBERT W. SPRADLING•MS. BRANDE STITT•BEATRIZ STOTZER•MR CORWYN WILLIAM STROUT•AWAIS SUFI•ILYA TABAKH•MISS CATINA K. TAYLOR
•DR. LEIGH ANNE TAYLOR KNIGHT•DR. DANNY L TIPTON•JOHN TRAMEL•DR. KIA TURNER•SHERRY TURNER•LAMONICA M. UPTON•MR. RICK USHER•RICK VAUGHN•MS SHER
KANSAS CITY:
222 CONNECTORS

13. @KCconnector
Connector Characteristics
FOR-PROFIT
27%
NON-PROFIT
49%
GOV. 20%
44% MALE
56% FEMALE
ATTENDED POST-SECONDARY
INSTITUTION IN KANSAS CITY
50%

14. @KCconnector
More males in the for-profit sector. More females in
non-profit and government sectors.
62.7%
37.3%
FOR-PROFIT
33.5%
64.5%
NON-PROFIT
MALE FEMALE
36.4%
63.6%
GOVERNMENT

15. @KCconnector
More females than males attended higher
education institutions in Kansas City
0
10
20
30
40
50
60
70
MALE FEMALE
YES, ATTENDED
Higher Education
Institution in KC
NO, DID NOT
ATTEND Higher
Edudcation
Institution in KC

16. 0%
10%
20%
30%
40%
50%
60%
70%
80%
STAYED BOOMERANG EDUCATION MIGRATION CAREER MIGRATION
MALE FEMALE
Attended KC K –
12;
Attended KC High
Ed
Attended KC K – 12;
Did Not Attend KC High
Ed
Did Not Attend KC K –
12;
Attended KC Higher
Ed
Did Not Attend KC K –
12;
Did Not Attend KC
High Ed
Women more likely to remain in KC if educated in
KC for both K-12 and higher

17. 0%
10%
20%
30%
40%
50%
60%
70%
80%
STAYED BOOMERANG EDUCATION MIGRATION CAREER MIGRATION
MALE FEMALE
Attended KC K –
12;
Attended KC High
Ed
Attended KC K – 12;
Did Not Attend KC High
Ed
Did Not Attend KC K –
12;
Attended KC Higher
Ed
Did Not Attend KC K –
12;
Did Not Attend KC
High Ed
Women more likely to remain in KC after coming to
KC for college or graduate work

18. 0%
10%
20%
30%
40%
50%
60%
70%
80%
STAYED BOOMERANG EDUCATION MIGRATION CAREER MIGRATION
MALE FEMALE
Attended KC K –
12;
Attended KC High
Ed
Attended KC K – 12;
Did Not Attend KC High
Ed
Did Not Attend KC K –
12;
Attended KC Higher
Ed
Did Not Attend KC K –
12;
Did Not Attend KC
High Ed
Of the men or women who were not at all educated
in KC, more men than women migrate to KC

19. @KCconnector
Nominator Roles:
AS AN ACTIVE MEMBER OF THE KANSAS CITY COMMUNITY, WHAT BEST
DESCRIBES YOU?
• I’m working to improve EDUCATION! My work aims to educate our
young people, improve our school system and/or create learning
opportunities throughout the community.
• I’m working to support ENTREPRENEURSHIP! I’m working to build a
new business, create a robust economy and/or provide support to
young companies.
• I’m working to improve BOTH education and entrepreneurship! My work
aims to improve education and learning opportunities, as well as
support entrepreneurship and a robust economy for our
community.

20. @KCconnector
Top Connector Role Distribution
As an active member of the Kansas City
community, what best describes you?
• Educator: I’m working to
improve education
• Entrepreneur: I’m working to
support entrepreneurship
• Hybrid: I’m working to
improve both education and
entrepreneurship
32%
21%
47%
Educators Entrepreneurs Hybrid

21. @KCconnector
HOW to Find a Community Network
•STEP 1: SOLICIT NOMINATIONS
• Conduct Social Network Analysis Survey of top
connectors
STEP 2: MAP THE ECOSYSTEM
STEP 3: PROJECT OUTCOMES

22. @KCconnector
Top Connector SNA
Expertise
Innovation
Integrity
Communication

23. @KCconnector
COMMUNICATION
NETWORK BY ROLE
Observation: Hybrids play an
important collaborative role in
implementation. Even so,
entrepreneurs and educators
independently reach out to
each other as well. No silos.
EDUCATORS ENTREPRENEURS
HYBRIDS

24. @KCconnector
EXPERTISE
NETWORK BY ROLE
Observation: When seeking
expertise, hybrids naturally
span professional boundaries.
EDUCATORS ENTREPRENEURS
HYBRIDS

25. @KCconnector
EDUCATORS ENTREPRENEURS
HYBRIDS
EDUCATORS ENTREPRENEURS
HYBRIDS
EXPERTISE NETWORK BY ROLECOMMUNICATION NETWORK BY ROLE

26. Entrepreneur Connector Stats
FOR-PROFIT
58%
NON-PROFIT
36%
GOV. 6%
50% MALE
50% FEMALE
ATTENDED POST-SECONDARY
INSTITUTION IN KANSAS CITY
32%
33% 33% 18% 13% 5%
< 25 - 34 35 - 44 45 - 54 55 - 64 > 65
YEARS OLD

27. Hybrid Connector Stats
FOR-PROFIT
35%
NON-PROFIT
46%
GOV. 19%
42% MALE
58% FEMALE
ATTENDED POST-SECONDARY
INSTITUTION IN KANSAS CITY
59%
29% 43% 20%
6% 2%
< 25 - 34 35 - 44 45 - 54 55 - 64 > 65
YEARS OLD

28. @KCconnector
GOVERNMENT FOR-PROFIT
NON-PROFIT
ENTREPRENEUR &
HYBRID COMMUNICATION
NETWORK BY SECTOR

29. @KCconnector
GOVERNMENT FOR-PROFIT
NON-PROFIT
ENTREPRENEUR &
HYBRID EXPERTISE
NETWORK BY SECTOR

30. @KCconnector
HOW to Find a Community Network
•
STEP 1: SOLICIT NOMINATIONS
STEP 2: MAP THE ECOSYSTEM
• Convene connectors in a public recognition ceremony.
• Connectors and civic leaders decide/develop next steps.
STEP 3: PROJECT OUTCOMES

31. @KCconnector
QUESTIONS?
@KCCONNECTOR
INFO@SNA-CONNECTOR.COM
KC-CONNECTOR.KAUFFMAN.ORG