Katherine Haine SIP Asamblea Mexico
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Citymedia.press is a small but mighty Canadian network of over 40 independent local publishers that is reinventing local media. By sharing existing newspaper stories across the network through their portal and partner sites, individual publishers are able to gain new audiences, improve their branding, and generate new revenue from ads and sponsorships without additional costs. Their results from one month of this distributed model showed a significant increase in audience and traffic from the network effect.
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Katherine Haine SIP Asamblea Mexico
- 3. WWW.CITYMEDIA.PRESS Small but Mighty Canadian Network
- 12. WWW.CITYMEDIA.PRESS Benefits 1. New Audience 2. New Revenue 3. Branding
- 15. WWW.CITYMEDIA.PRESS News Story - Before
- 20. WWW.CITYMEDIA.PRESS Links to new stories
- 24. WWW.CITYMEDIA.PRESS Make it Social • Twitter • Facebook • Slide Show
- 29. WWW.CITYMEDIA.PRESS Channels – Local Media • Partners • Portal • Network
- 30. WWW.CITYMEDIA.PRESS Channels – Network Partners 13,000 year old bison bone found in Central Alberta
- 31. WWW.CITYMEDIA.PRESS Results for one month– 32,351 0 10000 20000 30000 40000 Original Newspaper siteLinks and Shares Network Total
- 32. WWW.CITYMEDIA.PRESS Est. Revenue $2,500/story • Average Revenue $4/M/Article from Google Adsense, local placements and sponsorships • Story continues to produce over time
- 33. WWW.CITYMEDIA.PRESS Recap RESULTS Increased audience Better Branding New Revenue NEWSPAPER REQUIREMENTS No incremental costs – use existing stories Agree to share articles from the network
- 34. CityMedia.press Reinventing Local Media Thank you! KATHERINE HAINE KHAINE@CITYMEDIA.PRESS