My keynote @ Hogeschool of Amsterdam, May 28- about the some business angles I would've loved to pursue if I would graduating from college. Robotics, eHealth, Sharing Economy, and 6 tips on how to behave when just out of the learning factory... :)
My keynote @ Hogeschool of Amsterdam, May 28- about the some business angles I would've loved to pursue if I would graduating from college. Robotics, eHealth, Sharing Economy, and 6 tips on how to behave when just out of the learning factory... :)
Member Get Member: Hoe Werkt Ons Whitelabel Platform?Sander Dullaart
Ieder merk meet haar NPS, maar bijna niemand activeert haar promoters op systematische wijze. Een gemiste kans. Zo'n 10% van uw klantenbase wil u promoten als u de juiste tools en incentives biedt. Lees hier beknopt hoe dat werkt.
Als u meer wil weten, mail naar dan aub naar sander@membergetmember.co
I had invented this product for a marketing class during Fall semester 2006. I was the leader of the group and proposed the idea for marketing class. I devised the mission statement and all the implementations.
Marketers need to position our brands clearly in target customers’ minds. We can position brands at any of three levels:
-Product attributes:smallest impact in the mind of the customer
-Product benefits: medium impact in the mind of the customer
-Product beliefs and values: greatest impact in the mind of the customer.
In this document, we define and write our brand statement and brand essence, taking into consideration the: product attributes / product benefits / emotional characteristics.
Member Get Member: Hoe Werkt Ons Whitelabel Platform?Sander Dullaart
Ieder merk meet haar NPS, maar bijna niemand activeert haar promoters op systematische wijze. Een gemiste kans. Zo'n 10% van uw klantenbase wil u promoten als u de juiste tools en incentives biedt. Lees hier beknopt hoe dat werkt.
Als u meer wil weten, mail naar dan aub naar sander@membergetmember.co
I had invented this product for a marketing class during Fall semester 2006. I was the leader of the group and proposed the idea for marketing class. I devised the mission statement and all the implementations.
Marketers need to position our brands clearly in target customers’ minds. We can position brands at any of three levels:
-Product attributes:smallest impact in the mind of the customer
-Product benefits: medium impact in the mind of the customer
-Product beliefs and values: greatest impact in the mind of the customer.
In this document, we define and write our brand statement and brand essence, taking into consideration the: product attributes / product benefits / emotional characteristics.
Your logo's great. How's your brand? | David Kelbaugh | PrintHustlers Conf 2019Printavo
David Kelbaugh from Tacklebox Brand Partners explains the what, why, and how of branding your business. Presented at Printavo's PrintHustlers Conf 2019, this presentation helps any business with branding. What does your business believe? Dive deep into developing a coherent, powerful, and meaningful brand for your print shop or screen printing business with this presentation.
"Native advertising”, blog pieces, brochures, videos, magazine articles --As consumers, content marketing comes at us in so many familiar and new forms. Unlike traditional marketing that talks at people, content marketing “talks with them”. Learn more about creative tactics and best practices that you and your small business can apply on a shoestring budget in the New Year.
By this point of the project you should have a good understanding of how your product may appeal to your clients. The day of showing the latest product of your company is coming soon. Each company has to give a very short presentation about their company, product and show their promotional materials (posters, leaflets, TV commercials) to the public.
Christmas Inspiration for Your Social Media Campaign with PatchworkKomfo
Patchwork will share concrete tips and tactics to create engaging Christmas content. This will be highlighted by them sharing the thoughts behind Christmas executions from e.g. Arla Baby & Me, Spotify & M&M’S.
1. A BRAND NEW CONCEPT!
Presentation Carp Zwolle 2013
1
2. CONCEPT!
Every two months we will send a Tacklebox to our
subscribers, with new quality tackle, so that they can
use them on the banks.!
!
Every box we will contain 4 to 6 items
with a total retail value of around €30,-!
2
3. THE BOX!
!
Every box will have a theme, matching the season
or with What is hot . For example, in summer we
will send materials for zig-rigging.!
!
The products will come from different suppliers. We
will make sure that these items will be
complementary with each other.!
!
Beside the items there will be space for printed
materials from our suppliers.!
3
4. TARGET GROUP!
!
The curious European angler who likes to try new
products and wants to improve his angling skills.!
4
5. OUR MISSION!
!
Let the carp anglers try new products in a cost
efficient way. Help them to use these new products in
a correct way with instruction video s, articles and
coaching so that they can improve their skills.!
!
Let them catch more fish with the new products so
that they will become loyal to the brands.!
5
6. WHY WE WANT TO PRESENT THIS TO YOU!
!
We would like to offer you the possibility to include
your products in our tackleboxes. In that way you can
generate different PR moments directly into your
target group. !
6
7. WHY IS THIS INTERESTING FOR YOU?!
!
It will be a new way of marketing which will generate a lot of
media attention.!
!
➡ Introduce new products directly to your customers!
➡ Promote products which are not yet in the picture!
➡ Get various PR moments throughout our concept!
➡ The customer will start generating content for you !
!
➡ Stimulate people to go to the dealers!
➡ Create a direct sales channel trough our webshop!
7
8. PR moment throughout the concept.!
!
➡ The website will generate a lot of content about the products
featured in the boxes!
➡ For each box we will make a instruction video !
Your fieldtesters will get space at the website to give tips
➡
about the products!
➡ The box, and participating partners will be promoted through
Facebook and e-mail !
!
➡ The customers will write reviews about the products!
➡ The product will be visible in the webshop!
8
9. EXTERNAL PROMOTION WITH THE BOX !
!
The box will be promoted at Karperwereld Online!
(banners, social media, advertorials, reviews, promotions)!
!
The box will be promoted at our video channel!
(instruction video s, banners, wallpapers, newsletters)!
!
The box will be promoted through social media!
(Promotions)!
!
The box will be promoted in the magazines!
(Vouchers with promotions and codes)!
!
The box will be present at various angling fairs!
(With a stand and promotions)!
9
!
10. REPEAT ORDERS / COST NEUTRAL!
!
We want to offer the customer a repeat order through our
webshop and your storelocator.!
!
In order to make it cost neutral to you, we will be offering the
products featured in the box at our webshop.!
!
For each sale trough our website we will ask a fee to account
for the handling/shipment etc. of around 20-30%. The rest of
the amount will be transferred to you.!
(€5,95 * 25% - VAT= €1,23 fee for us, for supplier €3,68)!
!
!
10
11. A NEW WAY TO STIMULATE THE BRAND AND SALES!
Traditional channel
Showroom Shop Marketing Angler
New channel
Webshop
Store
11
Website Angler
12. All angling media is within our reach. Our suppliers will be a
major partner in the attention and promotions. !
!
On the next pages there is an example !
from abroad in a different market >!
12
17. PLANNING!
We would like to go live with the website at the end of March.
And the first boxes will be delivered at the end of April. !
!
Exact dates have not yet been planned, for example:!
April, June, August, October, December, February!
17
18. EXPECTED QUANTITIES!
Each box we will analyse and report quantities. We expect to
have 1000 subscribers by the end of year 1.!
(For example first box 200pcs, 2nd box 350pcs etc.)!
!
18