Karma Production Ambient Media and BTL communication agency.

1. AGENCY PRESENTATIONsimply sophisticated

2. simply sophisticatedKARMA PRODUCTIONSimplysophisticatedsimplybecauseweknowwhatwearedoing.It’ssimpleasthat. sophisticatedbecauseitiscomplex,deliberate,creative,freshandaccurate. Servicemix•Masseventproductionconsulting•Projectmanagement•Eventmanagement•Eventdesign•Ambientmedia•Exhibitionmanagement•PR&Communication

3. simply sophisticated…been there -done thatProjectManagement

4. Sziget EyeBudapest -2014SzigetEye–ErzsébetSquare•AsKarmaProductionwehavebeenworkingtogetherwithSzigetEyetobringmeaningfuladvertisementstotheattraction. •In2014wehavemanagedtheprojectofUPCandNescafeontheSzigetEyeAttraction. Activity•Sponsormanagement–sponsorconceptandsalessimply sophisticated

6. Sziget EyeCity Center 2013ThenewlandmarkofBudapestin2013•65meterhighferrieswheel•Transportedin42shippingcontainers•Setupin5dayAsKarmaProductionwehavebeenworkingtogetherwithSzigetFestivalfromthebeginningoftheproject.Aspartoftheworkwehavebeendeliveringoverallprojectmanagement,fromobtainingthepermissionstotheactualoperationsofthestructure.BothatErzsebettérandthelocationatSzigetFestival. Activities•Permissions•Setupanddismantling•Operations•SponsorshipsalesandsponsormanagementHereishowitisbuilt:http://youtu.be/cPT4aDCfYt0simplysophisticated

9. JeuxSansFrontières2014 -BudapestTheTask•ProjectmanagementsolutionforthenationalshootingoftheinternationalTVShow-JeuxSansFrontières. •Client:MistralProduction. Solutions•Infrastructuralsetupandservicefortheentireproduction•Budgetmanagementandprojectworkflowmanagement•Contracthandlingtosuppliersandsubcontractors,deliveryqualitycontrol•Filmproductionsitesetupcoordination•Operativesupportoffilmproduction,locationmanagement,staffmanagementsimply sophisticated

11. Red Bull Air Race 2014 -Event Production ConsultingClient•RedBullAirRaceGmbH. –DuringpreparationofRBARSeason2014simply sophisticatedService•ConsultingRBAREPonproductionknowhowfrompreviousprojectmethodology•Masterplaning•EventProductionrequirements•Workflow•LogisticsInbound–Outboundlists•EPPolicies•LocationCheckmethodology•EPOrganigram•Signageandbranding

12. Red Bull Air Race Putrajaya 2014Client•RedBullAirRaceGmbH. •Internationalaerobaticschampionship,wherethemostexperiencedpilotsracedagainsteachother,tobethefastestonewhopassesthefinishgateoftheuniqueracetrack. simplysophisticatedServices•Onsite–OneventconsultingsupportofthenationalAgencyinMalaysia•Definingandcontrollingrelatedeventproductionrequirements•Definingactivityrelatedeventproductionworkflowandlogisticplan•Controllinglocalsuppliersandsubcontractorsdeliveries,definingneeds•Definingandcontrollingtherequiredlevelofservice•Conceptdefinitionofclientvenuesandmanagementofoveralloperationsofticketedclientvenues.

14. simply sophisticated…been there -done thatMasseventproductionsandfestivals

15. E.ON–Dance Factory–Balaton Sound2012Thechallenge•UniquesitedevelopmentonBalatonSoundfestival,tomeettherequirementsofE.ONoncorporateidentityandcommunicationstrategy. •Activelyengagespectatorsduringdayandnighttimes. •Directapproachtoyouth•Distinguishfromotherfestivalactivationsandsponsorshowcases. TheSolution•E.ONDanceFactoryCentralactivationisthesustainabledancefloor.Whichisanenergyproducingproductthatconvertshumanmechanicalenergyintoelectricalenergy,feedingthefloorwithitsownpower. •Link:http://www.youtube.com/watch?v=emwxEX0XtwEsimplysophisticatedAwardsGolden Hammer http://www.hammer.lv/winners-9 Best use of Sponsorship, Event/Nightlife Marketing -GOLDJ-2 Corporate PR -Dance Power Plant -DIPLOMAGolden Blade 013http://www.aranypenge.hu/2013/dijazottak.php#m2Silver Blade 2013Silver Blade: "Dance Power Plant" E.ONoutdoor campaign (2013) Silver Blade: "Dance Power Plant" E.ONevent (2013) PIAF shortlist http://www.piaf.cz/Competition/WinnersAndShortlists.aspxCreative use of technologies and Audience engagement

17. Sziget Fesztivál 2012 -Sziget EyeFerriesWheel•42mhighferrieswheel•180paxcapacity•500m2screenstretchedinthemiddleofthewheeltofunctionasagiantscreen. •Centralattractionofthefestival•Leadingcommunicationtoolforbrandpositioningofthefestival. •Projectmanagementfromcreativeconceptcreationtooveralldeliveryoftheproduct. simplysophisticated

19. Red Bull Air Race World ChampionshipClient•RedBullAirRaceGmbH. •Internationalaerobaticschampionship,wherethemostexperiencedpilotsracedagainsteachother,tobethefastestonewhopassesthefinishgateoftheuniqueracetrack. •KarmaProductionmembershavebeeninvolvedin32internationalproductionsover18countrieson5continentsbetween2006and2010. simply sophisticatedService•Collectalleventproductionrequirementsfromallinvolvedparties(NationalEventAgency,internationalsuppliers,RBAR) •Setupaneventworkflowandamasterdeliveryschedule•Overseetheintegrationofnationalcompliancerequirementswithintheproductionplanandbudget(internationalandnational) •Giveinputduringlocation-specificconceptcreationandimplementation•Planallrequiredlocationchecks•Supportthenationaleventagencywithallpermissionprocesseswithauthoritiesandstakeholders•Preparethemasterplanofthemaineventsite

21. 1st Winter Youth Olympic Games -Innsbruck 2012Client•OrganizingCommitteeofthe1stWinterYouthOlympicGames•EventendCeremoniesteamontheOpeningCeremonyandMedalsPlazaeventsiteService•SupportingtheVenueOperationsCentre•Providinghospitalityservicesforguests•Coordinatingandsupportingartists•Preparingtheopeningceremony,closingceremonyanddailyvictoryceremonies•ReportingissuestotheVenueManagersimply sophisticated

23. Sziget Fesztivál 2012 –2013 –Slipn’ SlideActivitytocoolyoudown•Giantwaterslidewith5separatepathtotake•Directcommunicationtoolwithincorporatedeventlogo•Daytimeactivitytoengagefestivalcrowdwithabeachlikeatmosphere. simplysophisticated

25. simplysophisticatedSPAR European Cross Country Championship 2012HungarianAthleticsAssociation•SupportingtheLocalOrganizingCommitteeoftheSPAREuropeanCrossCountryChampionship2012,witheventrelatedconsultingontransportation,signageandeventbannering. •Operationalmanagementofsignageconceptimplementation. •Successfularrangementoftransportationforallathletesandmedia–movementofapproximately2400paxovertheevent. Services•Eventbrandingandsignageconceptdevelopmentandimplementation•EventtransportconceptdevelopmentincludingbudgetpreparationforLOC. •Operationalmanagementoftransportationconcept

27. Kastner& Partners –Village of Colors–2011, 2012 & 2014Client•Kastern&Partners•Educationprogrammaintainedovergovernmentalfundsin2011. •Aimedvisitornumber:120.000paxover4weekendsSolution•Connectiontoexistingeventaimedforchildren–Gyereksziget•Educatingchildrenaboutmulticulturaldiversitywithtalesandgamesofforeigncultures. •Storytellingandpuppetshow•ArtisanprogramforpreparingauthentictoysandtoolsofeachpresentedcultureService•Eventconceptdevelopment•Budgetandworkflowmanagement•Logistics•OperativemanagementLink:http://www.szinesfalu.hu/ simply sophisticated

29. simplysophisticated…beenthere–donethatCorporateclients

30. simplysophisticatedLG ART COOL AmbientMedia Installation-2014Client•WehavecreatedauniqueinstallationforHavasMedia–LG/Airconditioning/tocommunicatetheirnewpremiumcategory„design”airconditioningunite. •Conceptheadline:EnjoythemoodofBudapestServices•ConceptualcreationofactivityandinstallationbasedtoclientCIandprojectbrief•Hostessactivity•Venuebooking,securityservicemanagement•InstallationproductionSolution•Theinstallationwasconstructedfrom32individualLGARTCOOLStylistInverterV-AirConditioner.TheledringsinstalledintheAirConditioneruniteswereconnectedwithanLGtabletsovisitorscouldsetthecolouroftheentireinstallationwithatouchofthescreen.Followingthecoloursettingvisitorswereencouragedtostandforapictureinfrontoftheinstallation,whichthehostessesshootwithanLGmobilephoneandprintedoutbyLGPocketPhoto!Followingashortregistrationvisitorsalsoreceivedthephotobye-mailandhadtheopportunitytoparticipateinalottery. *Theprojectwasestablishedincooperationwithourstrategicpartner.

32. LG KnockCode promotion 2014Client•HavasMedia–LG/mobile/ •IntroducingthenewknockcodefunctionofLGmobilewithenforcingengagementtoWestEndshoppingcentrevisitors. •Conceptheadline:KnockCode-KnockON. Solution•HostesspromotionandinstallationmanagementinWestEndshoppingcentre,Budapest. •Conceptualdefinitionofhostessactivityandpromotionconcept. •Overallmanagementofproject•PRfilmproductionofactivation*Theprojectwasestablishedincooperationwithourstrategicpartner. simplysophisticated

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34. simplysophisticatedOLXRELAX –Festival activation 2014Client-Task•FestivalactivationprojectdeliveredforOLX.hu•ORFŰ;EFOTT;BmyLakeandSZINfestival•Aimofcommunicationistobuilddirectcontactwithfestivalvisitors•ActivationareatocorrespondwithclientCIandtostandoutfromthegeneralmarketingnoiseoftheevents. Solution•Unique,inspiringandreachingouttofestivalvisitorsofferingaplacetohavesomerest,chillandsocializeinanenvironmentequippedanddecoratedfromtoolsandelementsthatcanbefoundonOLX.hu(sofas,lampions,furniture,etc.) •Permissionprocessofareaandpartnermanagementoffestivalproductions•Overallprojectmanagement•Creativeconcept,graphicdesign,copywriting

36. simplysophisticatedOLX.HU Ambient Installation -2014Client•ProjectdeliveredforHavasMedia–OLXclientinCorvinshoppingcentre•AimoftheprojectwastoenforcethebrandnamechangeofAprod.hutoOLX.huwithavisualandengaginginstallation. . Solution•Uniqueinstallationover3storiesheightinthemiddleoftheshoppingcentre. •Installationproductionmanagement,staticplanning,locationarrangements•Hostessactivitytoengagevisitorsforparticipationinagametoguessthetotalvalueoftheitemsplacedintotheinstallation. •Programingthebiddinggameontablet•Providingprizeitemsanddeliverytowinningbidders•Overallprojectexecution

38. BKK –150 new Mercedes Citaro2 –Bus inaugurationProject•OrganizingthebusinaugurationceremonyatHeroSquare,forthe150newMercedesBenzbusofBudapest. •TheeventwasattendedbythePrimeMinisterofHungaryMr.ViktorOrbán,bytheMayorofBudapest,Mr.IstvánTarlos,Mr.DávidVitézy,theCEOoftheBudapestiKözlekedésiKözpont(CentreforBudapestTransport)andmembersoftheboardfromMercedesBenzHungary. simplysophisticatedServices•EventsitedefinitiontogetherwithBKKandrepresentativesofthePrimeMinistersOffice. •Supportinthepermissionprocess•Providingoverallsolutionsfortheeventinfrastructure•DevelopingtheeventscheduletogetherwithBKKandthePrimesMinistersOffice•Cateringservicefortheevent•Aerialphotographyoftheevent

40. Red Bull Air Race 2014 –SeasonPromotion Film ShootingClient•RedBullAirRaceGmbH. •RedBullAirRacepromotionalfilmshootingatlakeBalatontointroducethereturnoftheraceseriesin2014. •RedBullAirRaceisauniqueraceserieswhereworldclasspilotsraceagainstthetimeonabuiltracetrack. •www.redbullairrace.com. simplysophisticatedServices•Aerialandwaterpermissionsprocess•Locationbooking•Providingthefilmshootinginfrastructureonland,waterandair.

42. LG Air Conditioners -Exhibition AppearanceThebriefThemeoftheexhibition:Past,Present,FutureinBuildingTechnologyLocation:TransportationMuseumofBudapestDuration:1stofAugustto24thofNovember. •„Wewouldneedandinstallationtoshowcasethedevelopmentoftheair-conditioners.” •„Pastandpresentonlyneedstobeshowcasedinvisuals,whilethefuturepartwouldneedtoshowourlatestproducts. •„Let’salsodosomethinginteractive!” Solution•Informativeexhibitionwallwithbulletpointmessagesthatpresentthetimelineofair-conditionertechnology. •AlllookandfeeliscreatedtomeettheCIoftheclient. •Showcasinganactualair-conditionertakentopartsallowingvisitorstotouch,turnandexplorethepartsoftheitem. •Wereplacedthecoverofthecentralelementtoallowaninsighttotheinternalsoftheair-conditioner! • simplysophisticated

43. LG Air Conditioners -Exhibition Appearance

44. simplysophisticatedGavisconActivation-2014Client•UniqueinstallationcustomizedforGaviscontobuilddirectreachtovisitorsofevents. •Leadingconcept:Engaging,notselling! Mechanism•Hostessandanimatoractivation•Questioner•Interactivegamewithbuildinmotionsensorandphotomechanism•DatabasegenerationServices•InstallationintegrationcorporateCIofclientandcommunicationaims•Uniquegyroscopemotionsensormechanism•Gamemechanismprograming•Onlinequestionerprograming•Installationdesignandconstruction•Managementofinternationalroadshowactivation•Supplierandnationalpartnermanagementofproject,includinginternationalpartners.

46. simplysophisticatedGavisconActivationClient•HavasMedia–Gaviscon•Uniqueinstallationtocreateadirectreachtopotentialcustomers•Keyconcept:Engaging,notselling! Services•Custommadeinstallationcorrespondingtotheexpectationsoftheclient•IntegratingfullCItothelook•Permissionprocess•ProductionSolution•Duringtheactivationwecreatedaninstallationrepresentingthefireinwhichballsof„Gaviscontablets”neededtobethrown. •Thegamecanbeplayedfrom2sidesatthesametime. *Projectcreatedwithacooperationofourstrategicpartner.

48. GLAMOUR Wardrobe RefreshingTask•FindingthesuitablelocationfortheGlamourwardrobeRefreshingPopUpStore. •Preparingthestorefortheeventwithoveralllookandfeel. Solutions•ProvidingoptionA/B/Cforthelocations•Liaisingwithshoppingmallmanagementontheoperationsoftheshoppingmallintermsofvisitorsqueuinganddailyoperations. •PopUpstoredecorationanddesign.. Link:http://www.youtube.com/watch?v=RvunNwKlXMU&feature=share& list=UU6OqjjzxLUULS6O97AUArdgsimplysophisticated

50. GLAMOUR -Women of the Year GalaTheChallenge•GiveafreshapproachtotheannualGlamourGala–WomenoftheYearevent,whilekeepinginsightthetraditionsoftheprestigiousgala•1500gueststhroughoutthenightTheSolution•Integratedprojectmanagement•Eventsiteselection•UniqueeventdesignmeetingtherequirementsofGlamourcorporateidentityandthegalatraditionssimplysophisticated

52. GösserPress ConferenceClient•TheHeinekenHungáriaBreweriesPlc.,asaHungariansubsidiaryoftheinternationalHeinekenGroup,isakeyplayeroftheHungarianmarketwithitsinternationallyrecognizedbrands, relyingon113yearsofexperienceinbrewing. •SomeofHeinekenHungary’sbestknownbrandsinthepremiumcategoryareHeineken,GösserandGösserNaturZitrone. Service•ExtendedPRcommunication•Eventplanningandmanagement•Communicationactionplan*Projectcreatedwithacooperationofourstrategicpartner. simply sophisticated

54. Heineken Beer Festival ActivationBrief•Introducethestagesofbrewinginaspectacularandqualityway. •Educateguestsonthecomponentsofthebeerandtheprocessofbrewing. •Enforcecommunicationwithguests•EnforcetheimageofthebeerasadrinkTask•Createoverallconceptbasedonthebriefincludingvisualizationplanswithplannedtoolsandinstallations•ProduceandoperateinstallationandactivationduringtheeventSolution•Lyingbeercan,whereguestenteroverthebottompartandfinishthetourwithexitingoverthetoppartofthecaninstallation. •Professionalbrewertakesgueststhroughtheprocessofbreweryfromintroductionofbasicmaterialstothefinalproductofthebeerthateveryonecanenjoy. •Guestscantaste,smell,toucheachmaterialandproductionphaseofthebrewery. *Projectcreatedwithacooperationofourstrategicpartner. simply sophisticated

56. OpelClient•OpelAftersaleswhichdealswithOpelserviceandtradeoforiginalcarparts. •TaskwastocreatebuzzonthefamilydayofOpel,inordertograbattentionanyoftheownersthathasmorethan4-yearoldOpeltogivealittlemorecaretotheir„old”carandtakethemtoanofficialOpelServiceinsteadoftakingthemtogarageservices. Service•Wecreatedspeechbubblesandputthemonthewindscreensinthecar-parkoftheevent.Dozensofspeechbubblesintheendlookedlikeifcarswouldprotesttheirownersforabettercare. abletoshowwhataneglectedoldercarcouldfeel. •InadditionwedeliveredauniqueeventareawhereguestscouldexperiencethequalityofservicethatOpelServicesoffertoeachandeveryclient. *Projectcreatedwithacooperationofourstrategicpartner. simply sophisticated

59. simplysophisticated…beenthere–donethatCSRandrelatedprojects

60. BeFitIn–Sport ConnectsMigrant integration through sportsWhat is it about? •The aim of the initiative is to integrate migrants living in Hungary to wider society through involving them to organized sportactivity and on the other hand prepare sport federation and sport clubs to welcome migrants to their community! Who is it aiming for? •Migrants -The initiative is focusing on migrants coming from 3rd countries. –For example: United states of America, Australia, China, Turkey, Egypt, Japan, etc. •Sport federations and Sport Clubs–Who are opened to adapt the methodology –that is developed in Switzerland –to their daily activity and utilize the opportunity of cultural diversitysimplysophisticated

62. Hungarian Interchurch Aid (HIA) How far would you go for a glass of water? •Awareness raising campaign developed together with our communications partner •The aim is to involve public to the activation and present the difficulties of getting drinking water for the people living in Ethiopia•The treadmill representing the walk for the water was setup in various locations around Budapest•Integrated communication campaign supported the activationsimplysophisticated

64. simplysophisticatedThe London Organising Committee of the Olympic Games and Paralympic GamesProject was executed by managing member of Karma Production Ltd. as a Scheduling Manager for the Olympic and Paralympic games. MainActivities•CreatingtheoveralleventscheduleforthespectatorexperienceprogramintheOlympicPark•CreatingcontingencyplanningforthespectatorexperienceprogramincooperationwiththeOlympicparkmanagementandtheprogramoperationsmanager. •Operativecoordinationofthespectatorexperienceprogramfromthemainoperationcenter.

66. simplysophisticatedInstARTContemporaryculturalevent•Owneventproduct•InstARTisaneventwheremodernart,contemporarydanceandperformance,andmusicmeetsinaspecialtimeandlocationsupportingeachotherinwaysthateachbecomessomethingmore.Onetypeofartchallengesanotherandinspiresittonewwaysofselfexpression. •Theeventisbasedon3centralpillars•Exhibitionofinstallations(space,videoandsoundinstallations) •Performancetheatre(contemporarydanceandpopupperformances) •Musicwiththemixtureofstyles(fromacoustictoelectric) •Theindividualpillarsarecentredbyonecommonthemethatcreatesthemainframeforallaspectsofart. •Eachpartoftheeventengagesaslightlydifferentaudiencewhichintheoutcomegeneratesasignificantinterestfortheoverallevent.

68. Sziget Fesztivál 2013 –AgoraAPublicplaceforit’sownsakeAttheAgoratherearenostrangers,onlyfriendwhohavenotmeetbefore. AlocationatSzigetFestivalwhichisgoodinitself.Nocatering,nomusiconlyaplacetositdownandfriends. •50sofa•300meterlights•50individuallampion•.12raypaintingmachinesimplysophisticated

70. simplysophisticatedAnd weare… Themenbehindthemask

71. simplysophisticatedBalazs MajorOutstandingprojects–professionalbackground•SzigetEyeBelváros2013•SchedulingManagerforLondon2012The London Organising Committee of the Olympic Games and Paralympic Games•YouthOlympicGames-Innsbruck2012–EventsandCeremonies•RedBullAirRaceWorldChampionship2006–2010

72. simplysophisticatedMajor Balázs

73. simplysophisticatedKároly Németh Outstandingprojects–professionalbackground•SzigetEyeBelváros2013•SzigetFesztival2012–SzigetEye•BalatonSound2012–E.ONDanceFactory•RedBullAirRaceWorldChampionship2006–2010•RedBullStreetParade–Budapest,Szeged,Siófok-2008-2009

75. simplysophisticatedAnd weare… KárolyNémeth•+36307088982•Karoly.nemeth@karmaproduction.euBalázsMajor•+36307088981•Balazs.major@karmaproduction.euwww.karmaproduction.euBudapest1130.Ibrahimu.30–38.

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