Karla Correa has over 10 years of experience in direct response marketing across various channels including direct mail, digital, email, social media, and television. She specializes in strategic planning, building partnerships, and delivering results-oriented campaigns. Some of her accomplishments include increasing new subscriptions through innovative programs with Southern Living and Ballard Design, and launching successful partnerships between Sunset and Scott's. She is skilled at understanding goals, managing expectations, influencing others, and driving ROI through her strategic approach.
Celebrating more than thirty years in business, GS&F is a full-service marketing agency located in Nashville, with a staff of 70. GS&Fs clients include LP Building Products, the Tennessee Titans, The UT Medical Center, Bridgestone Americas and International Comfort Products. For more information about the company, visit www.gsandf.com.
If you are needing a professional reliable partner to facilitate your project coordination duties, G. Bernard Williams is the man you need. Building Relationships, One project at a time.
A video that shows entrepreneurs how they can built their brand and sell their products and services more effectively using various marketing and PR techniques presented by Kate Koziol from K Squared Communications and Hunter Byington.
I have extensive knowledge of many software applications. Listed are those which I use on a regular basis
Designing Packages: Adobe Photoshop, Corel Draw (All latest versions), Adobe Illustrator, Adobe InDesign PageMaker
Experienced In following: Print Production & Pre-Press works, Excellent in Designing Packages & Office Automation, Proficient in Graphics & Artistic skill.
MAC OSX Operating System
Project manager supervision
Creative thinking
Excellent managerial techniques
Creative direction
Celebrating more than thirty years in business, GS&F is a full-service marketing agency located in Nashville, with a staff of 70. GS&Fs clients include LP Building Products, the Tennessee Titans, The UT Medical Center, Bridgestone Americas and International Comfort Products. For more information about the company, visit www.gsandf.com.
If you are needing a professional reliable partner to facilitate your project coordination duties, G. Bernard Williams is the man you need. Building Relationships, One project at a time.
A video that shows entrepreneurs how they can built their brand and sell their products and services more effectively using various marketing and PR techniques presented by Kate Koziol from K Squared Communications and Hunter Byington.
I have extensive knowledge of many software applications. Listed are those which I use on a regular basis
Designing Packages: Adobe Photoshop, Corel Draw (All latest versions), Adobe Illustrator, Adobe InDesign PageMaker
Experienced In following: Print Production & Pre-Press works, Excellent in Designing Packages & Office Automation, Proficient in Graphics & Artistic skill.
MAC OSX Operating System
Project manager supervision
Creative thinking
Excellent managerial techniques
Creative direction
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...Scott Gunther
CGU eBusiness Presentation at 2011 NIBA Convention: "Your Customers are Digital, So Why Isn't Your Marketing?". Intertwined the Social & Digital themese with Pete Williams, CEO from Deloitte Digital.
University of St. Thomas: Ad Fed / PRSSA PresentationCraig Pladson
Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
CGU eBusiness Presentation NIBA 2011 - Your Customers are Digital, So Why Isn...Scott Gunther
CGU eBusiness Presentation at 2011 NIBA Convention: "Your Customers are Digital, So Why Isn't Your Marketing?". Intertwined the Social & Digital themese with Pete Williams, CEO from Deloitte Digital.
University of St. Thomas: Ad Fed / PRSSA PresentationCraig Pladson
Craig Pladson and Allison Janney presented to the Ad Fed / PRSSA groups at the University of St. Thomas on November 3, 2011. Presentation includes their backgrounds, an overview of Colle+McVoy, perspectives on modern marketing and how to stand out as a graduate looking for their first job in marketing.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2. Areas of Expertise
p
Direct Response Expert Relationship Builder
Strategist
3. Direct Response Expert
p p
Digital
Partnerships (Online, Mobile,
SEM, E‐mail and
Social Media)
Direct Mail
Di M il Direct Response TV
Di R TV
Other
(
(Fundraising, Inserts
g,
and Cross‐sells)
14. Relationship Builder
p
Partners
External Internal
Groups
Groups Relationship (edit, ad
(creative
(creative
agencies, Builder
B ild sales,
fulfillment,
vendors) finance)
Legal &
Audit
16. Southern Living & Ballard Design
• 360° Program
360
– Ad pages
– Shopping Cart
pp g
– Telemarketing
– Email
– Sweepstakes
S t k
– Catalog
– Idea House
Sponsor
– Editorial theme
17. Sunset & Scott’s
• On‐pack
p
– Subscription offer
with $10 GIFT CARD
– Offer presented on‐
pack and in‐store
– URL drives to web
URL drives to web
– Email/Social Media
– Advertising
Advertising
campaign
– Editorial assets
18. Strategist
g
“Big Picture”
Strategic Plan
Strategic Plan
ROI
LTV
19. Results‐Oriented
• Increased New Business programs for Sunset/Coastal
Living
• Increased direct mail net subs by 8.2% vs. SE11
• Rolled to direct mail regional package – 180 NI
• Increased online net subs by 15% vs. SE11
• Managed and initiated new partnerships within Lifestyle
• Innovative/Trend Starter
• QR Codes
• PURLs
• Regional/Targeted packages
• Video Streaming
• Social Media purchases
