Two new fragrances by Karl Lagerfeld are introduced - a green floral scent for men and an aromatic fougère scent for women. The ad campaign portrays the powerful attraction and magnetism between a couple, representing the unique scents. The bottle designs are modern icons dressed in chiseled glass and shiny studded steel, adding sophistication and rock attitude.

1. T R A I N I N G

4. FLORAL
GREEN
AROMATIC
FOUGERE

5. Two new olfactory signatures by Karl Lagerfeld, both iconic and refined, incarnate the essence of style. Combining modernity
and sensuality, they express a feeling of strength, desire and self-confidence.
THE CONCEPT
The ad visual evokes a dual approach, both sensual and
sophisticated, the powerful attraction and real magnetism of a
couple and their unique fragrances.
Shot by Karl Lagerfeld
THE CAMPAIGN
The bottles are designed as modern icons of Karl, dressed in chiseled glass
and shiny studded steel and adding the sophistication of a rock attitude to
an elegant code based on black and white.
THE PRODUCT
EAU DE TOILETTE FOR MENEAU DE PARFUM FOR WOMEN
An exalted green floral
Lime – peach
Rose – magnolia – frangipani
Musks – amber woods
An aromatic sensual fougère:
Mandarin – lavender oil
Apple – violet leaf
Sandalwood – amber harmony
Range:
85 ml
45 ml
25 ml
Range:
100 ml
50 ml
30 ml
COMPETITION
Gucci
Guilty
Bleu
Chanel
Dolce & Gabbana
Light Blue
J’Adore
Dior