This document is a certificate of completion certifying that Roger Lopez successfully completed 4 training programs offered by MarketingProfs University, including Marketing Your Small Business in January 2011, Marketing in August 2010, Search Engine Optimization 201 in July 2011, and Advanced Web Analytics in July 2009. The certificates were signed by Ann Handley, Chief Content Officer of MarketingProfs LLC, and Allen Weiss, Founder and CEO of MarketingProfs LLC.
Two new fragrances by Karl Lagerfeld are introduced - a green floral scent for men and an aromatic fougère scent for women. The ad campaign portrays the powerful attraction and magnetism between a couple, representing the unique scents. The bottle designs are modern icons dressed in chiseled glass and shiny studded steel, adding sophistication and rock attitude to an elegant black and white code.
The document discusses search engine optimization (SEO) best practices for on-page elements of a website about "Acme People Search". It recommends that the page title, meta description, H1 heading, and internal links include the exact match keyword phrase. The keyword should appear 4 times naturally in the 600-word body content. Both internal linking and avoiding outbound link leakage are also advised.
The Social Underground connects brands with ideal influencers through a custom multimedia program. They identify influencers from their network of 60,000 that fit the brand's target audience. The influencers go through an engaging experience tailored to each brand's goals, creating original content to share. This generates millions of impressions and earned media. Case studies showed significant results, including increased sales, book promotion, and page rank.
The author thanks the recipient for their team's work on an event last Friday, saying their efforts were invaluable and allowed the event to be spectacular. Guests commented on how impressed they were with the registration process and hostesses. The author acknowledges it was a long day for the recipient's team and they went above and beyond expectations, and the author looks forward to continuing their working relationship in the future.
The document outlines the marketing campaign for the 2012 MCAS Yuma Airshow which included distribution of postcards, posters, billboards, displays at Walmart/Sam's Club, an official program, ticket sales through Facebook/Eventbrite, Facebook ads/contests, email marketing, TV/radio spots, a YouTube page, website, print ads, banner ads, sponsor booths, and resulted in increased attendance of 60,000 people, up 67% from 2011, and increased sales.
The document provides tips for setting up a pay per click advertising campaign on a small budget, including starting with Google AdWords with a $5 activation fee, setting a monthly budget, and focusing initial campaigns on 1-3 tightly themed products or services with 6 ad groups and around 100 keywords total. It also offers advice for writing effective ads, selecting relevant keywords, reviewing campaign performance, and techniques for stretching a small advertising budget.
Omicon Entertainment is a New York-based event production and experiential marketing firm that targets millennial audiences. The company has produced over 40,000 tickets sold for events with headliners having a combined social media reach of over 23 million fans. Case studies describe successful events including an A$AP Ferg album release party and Juicy M performance. The document outlines Omicon's services, accomplishments, and market opportunities in the college student demographic.
This document is a certificate of completion certifying that Roger Lopez successfully completed 4 training programs offered by MarketingProfs University, including Marketing Your Small Business in January 2011, Marketing in August 2010, Search Engine Optimization 201 in July 2011, and Advanced Web Analytics in July 2009. The certificates were signed by Ann Handley, Chief Content Officer of MarketingProfs LLC, and Allen Weiss, Founder and CEO of MarketingProfs LLC.
Two new fragrances by Karl Lagerfeld are introduced - a green floral scent for men and an aromatic fougère scent for women. The ad campaign portrays the powerful attraction and magnetism between a couple, representing the unique scents. The bottle designs are modern icons dressed in chiseled glass and shiny studded steel, adding sophistication and rock attitude to an elegant black and white code.
The document discusses search engine optimization (SEO) best practices for on-page elements of a website about "Acme People Search". It recommends that the page title, meta description, H1 heading, and internal links include the exact match keyword phrase. The keyword should appear 4 times naturally in the 600-word body content. Both internal linking and avoiding outbound link leakage are also advised.
The Social Underground connects brands with ideal influencers through a custom multimedia program. They identify influencers from their network of 60,000 that fit the brand's target audience. The influencers go through an engaging experience tailored to each brand's goals, creating original content to share. This generates millions of impressions and earned media. Case studies showed significant results, including increased sales, book promotion, and page rank.
The author thanks the recipient for their team's work on an event last Friday, saying their efforts were invaluable and allowed the event to be spectacular. Guests commented on how impressed they were with the registration process and hostesses. The author acknowledges it was a long day for the recipient's team and they went above and beyond expectations, and the author looks forward to continuing their working relationship in the future.
The document outlines the marketing campaign for the 2012 MCAS Yuma Airshow which included distribution of postcards, posters, billboards, displays at Walmart/Sam's Club, an official program, ticket sales through Facebook/Eventbrite, Facebook ads/contests, email marketing, TV/radio spots, a YouTube page, website, print ads, banner ads, sponsor booths, and resulted in increased attendance of 60,000 people, up 67% from 2011, and increased sales.
The document provides tips for setting up a pay per click advertising campaign on a small budget, including starting with Google AdWords with a $5 activation fee, setting a monthly budget, and focusing initial campaigns on 1-3 tightly themed products or services with 6 ad groups and around 100 keywords total. It also offers advice for writing effective ads, selecting relevant keywords, reviewing campaign performance, and techniques for stretching a small advertising budget.
Omicon Entertainment is a New York-based event production and experiential marketing firm that targets millennial audiences. The company has produced over 40,000 tickets sold for events with headliners having a combined social media reach of over 23 million fans. Case studies describe successful events including an A$AP Ferg album release party and Juicy M performance. The document outlines Omicon's services, accomplishments, and market opportunities in the college student demographic.
This document provides a directory of various types of Twitter tools categorized by their primary functions. These include content analysis tools, mobile apps, real-time analysis tools, archiving tools, ranking and measurement tools, management tools, geographic tools, writing tools, competitor analysis tools, follower management tools, list management tools, and general analysis tools. Over 50 different Twitter tools are listed across these categories.
Roger Lopez has over 15 years of experience in marketing and digital strategy. He is currently the Digital Marketing Head where he developed strategies that increased e-commerce revenue by 85% and social media engagement by 300%. Previously, he was the Marketing Director for MCAS Yuma where he developed business strategies for a $50 million retail and services organization. He also has experience as a Digital Strategist and Marketing Director for other companies where he created marketing and business plans.
Patrick Diamitani has experience in financial services and entrepreneurship. He worked as a summer analyst at QVT Financial and Nomura Securities, where he prepared reports, coordinated compliance efforts, and managed wire payments and securities recalls. As a financial representative at Northwestern Mutual, he obtained an insurance license and closed deals totaling over $5 million. As a student entrepreneur, he founded CampusView Entertainment and Starvin Like Marvin, planning events and developing a mobile app. He also leads The Entrepreneurial Society club. Diamitani is pursuing a Bachelor's degree in Economics at St. John's University and has received honors from the Kairos Society and McGowan Charitable Fund.
SponsorshipU connects event organizers with sponsors to create experiences. It is led by a CEO, CFO, and CTO. Their vision is to create a marketplace for sponsors and event organizers at all levels. Their strategy is to sponsor college events and organizations, nightlife venues, and meetup groups. Their next steps are to develop software, build relationships with marketers, and raise funds.
The document lists the store locations for Truworths fashion retail stores in South Africa in January 2014. It mentions Truworths stores located in Cradlestone Mall, Gateway Mall, Midlands Mall, Westville Pavilion, Westgate Mall, Durban CBD, and Menlyn Park. The document was generated by The Main Attraction Marketing for Truworths.
This document discusses a "shotgun approach" to content marketing that involves audience development, lead nurturing, content value, A/B testing, and content development. It estimates the costs of content, deliverables, and pipeline to be $20,000, $1,000, and $250,000 respectively, with one large closed deal.
This document discusses how to create and customize a YouTube channel for marketing purposes. It explains that a channel provides a central URL, establishes your brand, and allows you to build a relationship with viewers. Key elements of a channel include featured videos, profile information, uploads and favorites. The document then outlines how to create a basic channel, customize its design and content, and choose video layout options. It also discusses using bulletins to engage subscribers and measuring channel metrics.
The document outlines a marketing campaign to generate buzz for a new book called "Dracula in Love". It involved identifying 55 avid readers on social media to receive advance copies and engage in an "Underground Book Club" online. Readers shared links and comments, participated in daily discussions, and interacted with the author. This sparked hundreds of online conversations and thousands of social shares, far exceeding traditional advertising with 6,710 social impressions and a 9.2% click through rate. The campaign successfully created buzz, engagement, and traffic for the new book release.
Winners of digital marketing campaigns have a well-structured Digital Marketing and Measurement Model (DMMM) before considering tools or data. The DMMM is a 5-step process developed by Avinash Kaushik to structure thinking around business objectives, goals, key performance indicators (KPIs), targets, and segments. It focuses marketing efforts on acquisition, behavior, and outcomes. Developing a complete DMMM ensures marketing actions are tied to business impact by identifying why a campaign exists and how success will be measured. Those without a DMMM risk failing to connect digital tactics to overall business goals.
This document provides information about sponsoring the MLK Jr. College Hip-Hop Awards event on January 10, 2014 in New York City. It outlines the various sponsorship packages available, which range from promotional partnerships to financial sponsorship of tickets. The event aims to celebrate positive aspects of hip-hop culture and provide entertainment and education opportunities for students. Sponsorship packages include branding in event photos, flyers with QR codes, award sponsorship, and other promotional benefits to engage the target college student audience.
This document provides tips for marketing and selling for startups on low or no budgets. It outlines 10 steps: 1) stay positive, 2) create a 30-second value pitch, 3) use targeted "rifle and shotgun" approaches, 4) leverage killer content, 5) build a team and resources, 6) find support, 7) obtain references, 8) focus on activity and effectiveness, 9) measure performance, and 10) maintain a positive attitude. It also shares examples of content marketing budgets, sales team structures, and metrics to track. The overall message is that startups can market and sell successfully even with limited budgets through effective strategies and relentless positivity.
Two new fragrances by Karl Lagerfeld for men and women are introduced that combine modernity and sensuality to convey strength, desire, and self-confidence. The ad campaign features a couple enjoying the unique scents and magnetism between them. The bottles are designed as modern icons in chiseled glass and shiny studded steel to be elegant yet with a rock attitude.
The document discusses how to measure the impact of social media marketing using metrics that relate to core business objectives like sales, revenue, and costs. It recommends translating social media metrics like exposure, influence, engagement and conversions into these core metrics and using tools like Google Analytics and HootSuite to track social media campaigns and compare their performance to other marketing channels. A case study of how a company used YouTube and social media to promote an app is also presented.
Using Digital Marketing to be a Customer-Driven CompanyCMG
This document summarizes the key findings of a 2013 report on digital engagement highlights. It provides data on respondents' positions, organizations, and objectives for digital initiatives. The top objectives are awareness/publicity and audience targeting. Most respondents see a positive ROI from digital engagement. The biggest drivers are the increasing role of mobile and need for authenticity. Customization and collaboration are the top meta-trends expected to impact businesses in the next 3 years. The biggest challenges are social network burnout and failure to monetize new media. Industries most affected include education, entertainment, and media. Marketing owns digital accountability for most brands. The document also outlines measurements, best practices, and areas for improvement in digital engagement.
To ensure the execution of truly extraordinary events, we employ our full range of talents. This includes assisting our customers with budgeting and helping to match their needs with our wide range of event management services. This includes working hand in hand with corporate clients who have very specific requirements in terms of branding and hospitality areas. We offer project management for all of our events, whether they’re in the private or corporate sectors, providing clients with total peace of mind and allowing them to concentrate on their guests.
Bain's Cape Mountain Whisky is crafted at the James Sedgwick Distillery located in Wellington, South Africa. It derives its flavors from local grain and water flowing over 850 million year old sandstone. The whisky is uniquely double matured, spending an initial three years in oak casks followed by two more years in a second set of casks, which gives it a smoother taste with sweet vanilla notes. It has warm golden color with a nose of vanilla, flowers and toffee aromas and a long, smooth finish.
This document describes two fragrances by Alfred Dunhill: Dunhill Desire Blue and Dunhill Desire. Dunhill Desire Blue is meant to evoke peace and self-exploration through notes of fresh sea breeze, lotus leaves, rosewood and musk. Its bottle and packaging are designed to reflect tranquility and quiet reserve. Dunhill Desire is meant to evoke passion and desire through notes of lime, apple, patchouli and musk. Its passionate red bottle and dark red box are intended to symbolize the concepts of desire and being desired.
This document contains a price list for various types of signage and display products including banners, pull-up banners, flags, A-frames, and branded gazebos. It lists the product models, their sizes, short descriptions, trade price and retail price for each item. The products are organized into categories and the pricing ranges from R65 for a small banner to over R18,000 for a large heavy-duty branded gazebo.
Savanna Dark is a new 6% ABV, full-flavored golden cider being positioned as a sophisticated alternative to premium and craft beers. It comes in a unique black glass bottle to attract male beer drinkers aged 25-34 and encourage them to stay in the cider category longer. While the black bottle may cause some consumers to incorrectly perceive the liquid as a stout, Savanna Dark is differentiated from other Savannas by being matured 50% longer for a fuller flavor while remaining competitively priced.
This document proposes a Celebrity Cuisine Meander event at The Zone in Johannesburg from May 29th to June 12th, 2013. It aims to build on the success of the 2012 event by further establishing The Zone as a top social destination through a celebrity and media focused campaign. The concept involves 10 local celebrities and media personalities hosting a dinner party for 5 guests each, with food provided by different Zone restaurants, to highlight the dining options. Activities will include a cocktail launch event and a finale dinner event where celebrities compete for charity donations. Confirmed participants include celebrities and media personalities.
This document provides a directory of various types of Twitter tools categorized by their primary functions. These include content analysis tools, mobile apps, real-time analysis tools, archiving tools, ranking and measurement tools, management tools, geographic tools, writing tools, competitor analysis tools, follower management tools, list management tools, and general analysis tools. Over 50 different Twitter tools are listed across these categories.
Roger Lopez has over 15 years of experience in marketing and digital strategy. He is currently the Digital Marketing Head where he developed strategies that increased e-commerce revenue by 85% and social media engagement by 300%. Previously, he was the Marketing Director for MCAS Yuma where he developed business strategies for a $50 million retail and services organization. He also has experience as a Digital Strategist and Marketing Director for other companies where he created marketing and business plans.
Patrick Diamitani has experience in financial services and entrepreneurship. He worked as a summer analyst at QVT Financial and Nomura Securities, where he prepared reports, coordinated compliance efforts, and managed wire payments and securities recalls. As a financial representative at Northwestern Mutual, he obtained an insurance license and closed deals totaling over $5 million. As a student entrepreneur, he founded CampusView Entertainment and Starvin Like Marvin, planning events and developing a mobile app. He also leads The Entrepreneurial Society club. Diamitani is pursuing a Bachelor's degree in Economics at St. John's University and has received honors from the Kairos Society and McGowan Charitable Fund.
SponsorshipU connects event organizers with sponsors to create experiences. It is led by a CEO, CFO, and CTO. Their vision is to create a marketplace for sponsors and event organizers at all levels. Their strategy is to sponsor college events and organizations, nightlife venues, and meetup groups. Their next steps are to develop software, build relationships with marketers, and raise funds.
The document lists the store locations for Truworths fashion retail stores in South Africa in January 2014. It mentions Truworths stores located in Cradlestone Mall, Gateway Mall, Midlands Mall, Westville Pavilion, Westgate Mall, Durban CBD, and Menlyn Park. The document was generated by The Main Attraction Marketing for Truworths.
This document discusses a "shotgun approach" to content marketing that involves audience development, lead nurturing, content value, A/B testing, and content development. It estimates the costs of content, deliverables, and pipeline to be $20,000, $1,000, and $250,000 respectively, with one large closed deal.
This document discusses how to create and customize a YouTube channel for marketing purposes. It explains that a channel provides a central URL, establishes your brand, and allows you to build a relationship with viewers. Key elements of a channel include featured videos, profile information, uploads and favorites. The document then outlines how to create a basic channel, customize its design and content, and choose video layout options. It also discusses using bulletins to engage subscribers and measuring channel metrics.
The document outlines a marketing campaign to generate buzz for a new book called "Dracula in Love". It involved identifying 55 avid readers on social media to receive advance copies and engage in an "Underground Book Club" online. Readers shared links and comments, participated in daily discussions, and interacted with the author. This sparked hundreds of online conversations and thousands of social shares, far exceeding traditional advertising with 6,710 social impressions and a 9.2% click through rate. The campaign successfully created buzz, engagement, and traffic for the new book release.
Winners of digital marketing campaigns have a well-structured Digital Marketing and Measurement Model (DMMM) before considering tools or data. The DMMM is a 5-step process developed by Avinash Kaushik to structure thinking around business objectives, goals, key performance indicators (KPIs), targets, and segments. It focuses marketing efforts on acquisition, behavior, and outcomes. Developing a complete DMMM ensures marketing actions are tied to business impact by identifying why a campaign exists and how success will be measured. Those without a DMMM risk failing to connect digital tactics to overall business goals.
This document provides information about sponsoring the MLK Jr. College Hip-Hop Awards event on January 10, 2014 in New York City. It outlines the various sponsorship packages available, which range from promotional partnerships to financial sponsorship of tickets. The event aims to celebrate positive aspects of hip-hop culture and provide entertainment and education opportunities for students. Sponsorship packages include branding in event photos, flyers with QR codes, award sponsorship, and other promotional benefits to engage the target college student audience.
This document provides tips for marketing and selling for startups on low or no budgets. It outlines 10 steps: 1) stay positive, 2) create a 30-second value pitch, 3) use targeted "rifle and shotgun" approaches, 4) leverage killer content, 5) build a team and resources, 6) find support, 7) obtain references, 8) focus on activity and effectiveness, 9) measure performance, and 10) maintain a positive attitude. It also shares examples of content marketing budgets, sales team structures, and metrics to track. The overall message is that startups can market and sell successfully even with limited budgets through effective strategies and relentless positivity.
Two new fragrances by Karl Lagerfeld for men and women are introduced that combine modernity and sensuality to convey strength, desire, and self-confidence. The ad campaign features a couple enjoying the unique scents and magnetism between them. The bottles are designed as modern icons in chiseled glass and shiny studded steel to be elegant yet with a rock attitude.
The document discusses how to measure the impact of social media marketing using metrics that relate to core business objectives like sales, revenue, and costs. It recommends translating social media metrics like exposure, influence, engagement and conversions into these core metrics and using tools like Google Analytics and HootSuite to track social media campaigns and compare their performance to other marketing channels. A case study of how a company used YouTube and social media to promote an app is also presented.
Using Digital Marketing to be a Customer-Driven CompanyCMG
This document summarizes the key findings of a 2013 report on digital engagement highlights. It provides data on respondents' positions, organizations, and objectives for digital initiatives. The top objectives are awareness/publicity and audience targeting. Most respondents see a positive ROI from digital engagement. The biggest drivers are the increasing role of mobile and need for authenticity. Customization and collaboration are the top meta-trends expected to impact businesses in the next 3 years. The biggest challenges are social network burnout and failure to monetize new media. Industries most affected include education, entertainment, and media. Marketing owns digital accountability for most brands. The document also outlines measurements, best practices, and areas for improvement in digital engagement.
To ensure the execution of truly extraordinary events, we employ our full range of talents. This includes assisting our customers with budgeting and helping to match their needs with our wide range of event management services. This includes working hand in hand with corporate clients who have very specific requirements in terms of branding and hospitality areas. We offer project management for all of our events, whether they’re in the private or corporate sectors, providing clients with total peace of mind and allowing them to concentrate on their guests.
Bain's Cape Mountain Whisky is crafted at the James Sedgwick Distillery located in Wellington, South Africa. It derives its flavors from local grain and water flowing over 850 million year old sandstone. The whisky is uniquely double matured, spending an initial three years in oak casks followed by two more years in a second set of casks, which gives it a smoother taste with sweet vanilla notes. It has warm golden color with a nose of vanilla, flowers and toffee aromas and a long, smooth finish.
This document describes two fragrances by Alfred Dunhill: Dunhill Desire Blue and Dunhill Desire. Dunhill Desire Blue is meant to evoke peace and self-exploration through notes of fresh sea breeze, lotus leaves, rosewood and musk. Its bottle and packaging are designed to reflect tranquility and quiet reserve. Dunhill Desire is meant to evoke passion and desire through notes of lime, apple, patchouli and musk. Its passionate red bottle and dark red box are intended to symbolize the concepts of desire and being desired.
This document contains a price list for various types of signage and display products including banners, pull-up banners, flags, A-frames, and branded gazebos. It lists the product models, their sizes, short descriptions, trade price and retail price for each item. The products are organized into categories and the pricing ranges from R65 for a small banner to over R18,000 for a large heavy-duty branded gazebo.
Savanna Dark is a new 6% ABV, full-flavored golden cider being positioned as a sophisticated alternative to premium and craft beers. It comes in a unique black glass bottle to attract male beer drinkers aged 25-34 and encourage them to stay in the cider category longer. While the black bottle may cause some consumers to incorrectly perceive the liquid as a stout, Savanna Dark is differentiated from other Savannas by being matured 50% longer for a fuller flavor while remaining competitively priced.
This document proposes a Celebrity Cuisine Meander event at The Zone in Johannesburg from May 29th to June 12th, 2013. It aims to build on the success of the 2012 event by further establishing The Zone as a top social destination through a celebrity and media focused campaign. The concept involves 10 local celebrities and media personalities hosting a dinner party for 5 guests each, with food provided by different Zone restaurants, to highlight the dining options. Activities will include a cocktail launch event and a finale dinner event where celebrities compete for charity donations. Confirmed participants include celebrities and media personalities.
The document discusses the design process for two new Karl Lagerfeld fragrances, one for men and one for women. It includes quotes from three perfume designers describing their inspiration and approach. The men's fragrance features mandarin, lavender oil, apple, and violet leaf. The women's fragrance is described as a green floral with notes of lime, peach, rose, and magnolia. Both fragrances are meant to convey style, modernity, sensuality, strength, desire, and self-confidence through their scents.
The Main Attraction was established in 2009 to provide marketing and promotions services. It aims to go above and beyond for clients by offering high quality service without compromise. The company is driven by a passionate team and specializes in in-store, venue, and event promotions across a wide range of locations and industries. It prides itself on developing creative concepts and fully managing promotional campaigns from start to finish.
Two new fragrances by Karl Lagerfeld are introduced - a green floral scent for men and an aromatic fougère scent for women. The ad campaign portrays the powerful attraction and magnetism between a couple, representing the unique scents. The bottle designs are modern icons dressed in chiseled glass and shiny studded steel, adding sophistication and rock attitude.
This document provides ingredient files and descriptions for masculine and feminine fragrances. For the feminine fragrance, key ingredients include lime, peach, rose, magnolia, frangipani, musks and amber woods. The masculine fragrance focuses on mandarin, lavender oil, apple, violet leaf, sandalwood and amber harmony. Each ingredient lists its botanical name, origin, extraction method, olfactory notes and historical uses. Common themes are using various plant materials and extracts in perfumery as well as symbolic cultural meanings around scents.
The Main Attraction was established in 2009 by Lester Scheepmaker to provide a marketing and promotions company committed to going above and beyond by offering high quality service without compromise. The company prides itself on offering clients creative concepts to stand out in crowded marketing environments, from initial planning through implementation, across various promotional areas and environments.