This document outlines a social entrepreneurship case study involving local business owners, skilled community members, and a Bronx entrepreneurial business network working together. The main actors each have different roles, motivations, and capabilities. Local business owners and skilled community members would collaborate through a "Made in Melrose" network, with the goal of expanding local businesses and keeping money in the community. The Bronx entrepreneurial network would organize and advise the collaboration.

1. Public & Collaborative NYC presents
Kara Kane on [ Social Entrepreneurship ]

2. Problems and Opportunities

3. Case Study

4. Service Idea

5. How It Works

6. Expected Outcomes

7. Main Actors
Local Business Skilled Community Bronx
Owners Members Entrepreneurial
Business Network
• Local business owners become • Leverage skill to turn it into • Engage local entrepreneurs to
Role part of the Melrose Connect business opportunity by join the network
network to expand business partnering with local business • Organize and advise the
• Collaborate with skilled network
workers who lack business
skills
• Have business infrastructure, • Need business infrastructure • Expand BEBN
Motivation but experiencing weak • Have skill, but want to • Expand local business in the
business capitalize on it Bronx
• Competition from big brand • Specialized skill • Keep money in the community
retailers
• Local, special to Melrose
• Retail space • Specialized skills • Influence of Bronx
Capabilities • Specialized skills • Talent, passion entrepreneurial community
• Business experience • Willing to learn • Understand problems facing
• Local customer base local businesses
• Already have a network
established to build on

8. Service Snapshot
M AD E IN
M ELRO S E