Michael Leung started the non-profit organization Hong Kong Honey Local to promote urban beekeeping on rooftops in Hong Kong. He collaborates with bee farmers in rural areas and organizes seminars and lectures to raise awareness about pollination and honey. Citizens and students volunteer as designers, artists, and teachers to help educate the public. Residents keep beehives on their rooftops and learn beekeeping skills from Michael. The organization uses its digital platform and partnerships with other groups to promote beekeeping and environmental issues. Hong Kong Honey Local was started in 2010 as the city's first urban beekeeping initiative.

1. Public & Collaborative Services: Case Study
Hong Kong Honey Local
http://www.hkhoney.org/
Description
In an intense city Hong Kong, there is lack of green space for bees, while bees
pollinated one- third of our foods. So Michael Leung, a product designer, started up this
non-profit organization to do and experiment urban bee keeping on the rooftop of the
buildings. He started with collaborating the bee farmers in the rural space and now
spreading out to the public with promoting honey’s product (wax candle, honey) and
organizing seminars and lectures to the schools. He also amplifies the project with other
organizations/ brands to the celebrity’s level to raise awareness.
Citizen Role
They are designers, artists, teachers and students.
Public Role
Describe the involvement of public agencies in the service (if any).
Degrees of Involvement
Hong Kong Honey local requires people who can take responsibility to keep their beehives on
their rooftop and take responsibilities of the day-by-day caring.
Residents need to call Michael (the organizer) to talk about how to do beekeeping, there are
certain skillsets and knowledge to do it.
Team Topic: Janet, Q, Aly, Nelson

2. Public & Collaborative Services: Case Study
Service Diagram
Enabling Systems
The entire system is based on individual who is interested in beekeeping to take action
on their rooftops or other empty space. They work individually and as a community at the
same time to share experience and learn from each other about keeping bees. Their
action is to raise awareness and to improve other urban citizens knowledge of
environmental issues and the affection by the life cycle of other living species.
Role of Digital Environment
The digital environment is a promotional tool for the service, which gives a certain brand
image on to the service, while it needs to attract people. But also keeping updates of
their actions and events. It’s digital platform that has given a huge promotional effect on
to beekeeping as a cool and trendy thing.
Team Topic: Janet, Q, Aly, Nelson

3. Public & Collaborative Services: Case Study
Background / History
The service is a recent development started in July 2010. Michael became Hong Kong’s
first urban keeper. HK Honey is a an organization of Hong Kong beekeepers, artists &
designers that aim to communicate the value of bees and benefits of locally produced
honey.
Team Topic: Janet, Q, Aly, Nelson