This document outlines 5 points for manufacturing firms to lead digitally in the emerging landscape: 1. Set clear priorities such as operational efficiency, business growth, and cash flow. Most firms prioritize operational efficiency but growth is becoming more important. 2. Align with new opportunities for growth from digital technologies like SMAC+ (social, mobile, analytics, and cloud). Firms' focus is shifting to areas like IT operational efficiency and new technologies. 3. Build a digital infrastructure roadmap covering areas like applications, data, IT infrastructure, and processes. Most firms are still in early "flirting" stages of digital infrastructure. 4. Create a digital discourse at the C-level to discuss

1. Leading Digitally
In the Emerging Manufacturing Landscape
Kapil Dev Singh
Founder, Coeus Age
Principal Analyst, Core Quadrant

2. &
A Research initiative of

3. 1. Set Clear
Priorities

4. The Context
The Structural Shifts

5. The Reality
A Paradox of Business Priorities
%
78
38
13
15
16
13
9
9
4
37
44
25
23
25
18
11
11
7
Operational Efficiency
Business Growth (Organic)
Cash Flow
Customer Management/ Ecommerce
Compliance
Organizational Culture
Business Risk
Business Growth (Inorganic)
Rationalize Portfolio
2014
2015
63 CIOs in Manufacturing Firms
Source- Core Quadrant, 2015

6. 2. Align with
the Opportunities

7. The Context
The Emerging Relevant for IT

8. The Reality
New Opportunities for Growth

9. 3. Build the
Digital
Infrastructure
Roadmap

10. Flirting
Building
Converging
Performing
Digital Infrastructure
50%
31%
17%
02%
48 CIOs in Manufacturing Firms
Source- Core Quadrant, 2014
Experience
Applications
Data
IT Infrastructure
Document Management
Process
Information, Aesthetics, Access, Speed
Digitized, Secured, Dynamic Retrieval
Automated, Agile, Managed , Contextualized
Integrated, Open, Managed, Optimized, Orchestrated
Secured, Quality, Rationalized
Automated, Consolidated, Standardized, Optimized, Virtualized
The Context
SMAC+ and the Underlying Preparedness

11. 49
35
33
25
24
18
13
2
40
18
32
26
25
16
30
12
IT Operational
Efficiency
New Technologies
Internal IT Usage
Overhaul Architecture
IT Security/ BCDR/
Risk Management
Enterprise
Applications
Consolidate IT Assets
Outsourcing
2014
2015
%
63 CIOs in Manufacturing Firms
Source- Core Quadrant, 2015
The Reality
The New IT Focus
14
27 32
17
6 12
34
65
38
56
35
47
52
8
30 27
59
41
Social
Media
Mobility Analytics Cloud IoT BYOD
High Moderate Low

12. 4. Create a Digital
Discourse at the
C-Level

13. Internal Efficiencies
& Effectiveness
Connected Supply Chain
Efficiencies & Effectiveness
Connected Ecosystem
Efficiencies & Effectiveness
Smart Industry, Digital
Value Chain
The Context
Disruptive Forces, though Latent, shall Emerge
Traditional Industry,
Physical Value Chain
Digital
Disruptors

14. The Reality
(Low) Internal Preparedness
Digital Leadership
Digital Strategy
Digital Boundary
Digital Culture
Digital Infrastructure
Digital Capability &
its Leverage
Digital Market Place/
Value Chain
27
51
21
1
Digital way of doing
business is not so
prevalent in our industry
We generally lag behind
others/ react to others in
our industry with respect
to adopting digital
It’s a highly competitive
situation, where both we
and others are equal in
our digital adoption
We clearly lead over
others
Preliminary Data, 106 CXOs in Manufacturing Firms
%

15. 5. Chalk out a Self
Development Plan

16. The Context
CIO Roles are Multiple and Competing

17. The Reality
It Takes Time and Efforts to Evolve

18. 5. Chalk out a Self Development Plan
4. Create a Digital Discourse at the C-Level
3. Build the Digital Infrastructure Roadmap
2. Align with the Opportunities
1. Set Clear Priorities
Summarizing
5 Points to Leading Digitally

19. Thank You !
Kapil Dev Singh
Founder, Coeus Age
98117 71187 | kds@kdsnext.com
www.coeusage.com
www.cioleadingchange.com
www.emergententerprise.com
#dskapil