Presentation material used at Kansei Engineering and Emotional Research conference in Kuching, Malaysia (KEER 2018)
Link to paper: https://www.academia.edu/36206868/Kansei_Design_approach_applied_to_new_concept_development_stage_Establishing_communication_between_automated_driving_vehicles_and_their_surroundings
This presentation was to explain to startups what is FIWARE at overall level for them to apply to Impact Growth in the context of the FIWARE Accelerate Initiative
How digital marketing creates user engagement , summer internship project rep...Priyansh Kesarwani
The objective of the project to create the user engagement in Xetlynx Autocorp for their promotion of automotive services through an app. During this we have to understand the customer needs, pricing constraints, response, awareness, emotions and beliefs regarding the services.
The project report was started on 17st of June after knowing all the relevant information regarding the project, under the guidance of Mr. Prabhat Kumar Dwivedi, Associate Professor, STEP-HBTI. The first part of my project involves the study of the automotive services of Xetlynx Autocorp for creating user engagement through an app and website. For this I used the internet as a primary source of information for study, also attend some days with Mrs. Sharmila Badesra (DOP, XETLYNX AUTOCORP) to understand the strategies of XETLYNX AUTOCORP.
Since the next part of my project was to develop the questionnaire. Hence, the detailed study provided me a rough idea in developing questionnaire and my corporate mentor guide me in finalizing the questionnaire. For this the questionnaire was prepared which gave the vague idea about the customers, who were really interested to tell about their views. Go through questionnaire in different location of the Jaipur region. The marketing research was undertaken for Jaipur region during one month. The sample size of the marketing research was taken to be 110. The questionnaire contains various aspects like their Personal Information, Choice Preferences, and Awareness etc. The final part of the project consists of 19 days of scanning the questionnaire.
Most important part is analyzing the information.
This report documents the work done during the summer internship at XETLYNX AUTOCORP, Jaipur under the supervision of Dr. Prabhat Kumar Dwivedi. The report first shall give an overview of the tasks completed during the period of internship with management details. Then the results obtained shall be discussed and analyzed.
Report shall also elaborate on the future works which can be persuaded as an advancement of the current work. I have tried my best to keep report simple yet technically correct. I hope I succeed in my attempt.
Objectives -:
1. To evaluate the customer’s perception and expectation towards the Automotive services.
2. To identify the factors influencing user engagement.
3. To identify what preferences respondents had for servicing their vehicle.
4. To evaluate the awareness and satisfaction towards XETLYNX AUTOCORP.
Presentation of the manuscript Mejia, J.R., Hultink, E.J., Pasman, G., Stappers, P.J. (2016). Concept Cars as a design-led futures technique. Proceedings of the 23rd Innovation and product development management conference, Glasgow.
I am a CFA Level-1 candidate. My aim is to contribute to the quantitative finance industry through the applied mathematics skills that have been bestowed to me by my undergraduate degree in Mathematics Engineering.
Orientation session for Transportation Engineering and Planning studentsVivek Pai
Presentation for Transportation Engineering, Planning students and freshers on how to get into the field post-Covid19 organised by Sustainancy Consultants Private Limited.
This presentation was to explain to startups what is FIWARE at overall level for them to apply to Impact Growth in the context of the FIWARE Accelerate Initiative
How digital marketing creates user engagement , summer internship project rep...Priyansh Kesarwani
The objective of the project to create the user engagement in Xetlynx Autocorp for their promotion of automotive services through an app. During this we have to understand the customer needs, pricing constraints, response, awareness, emotions and beliefs regarding the services.
The project report was started on 17st of June after knowing all the relevant information regarding the project, under the guidance of Mr. Prabhat Kumar Dwivedi, Associate Professor, STEP-HBTI. The first part of my project involves the study of the automotive services of Xetlynx Autocorp for creating user engagement through an app and website. For this I used the internet as a primary source of information for study, also attend some days with Mrs. Sharmila Badesra (DOP, XETLYNX AUTOCORP) to understand the strategies of XETLYNX AUTOCORP.
Since the next part of my project was to develop the questionnaire. Hence, the detailed study provided me a rough idea in developing questionnaire and my corporate mentor guide me in finalizing the questionnaire. For this the questionnaire was prepared which gave the vague idea about the customers, who were really interested to tell about their views. Go through questionnaire in different location of the Jaipur region. The marketing research was undertaken for Jaipur region during one month. The sample size of the marketing research was taken to be 110. The questionnaire contains various aspects like their Personal Information, Choice Preferences, and Awareness etc. The final part of the project consists of 19 days of scanning the questionnaire.
Most important part is analyzing the information.
This report documents the work done during the summer internship at XETLYNX AUTOCORP, Jaipur under the supervision of Dr. Prabhat Kumar Dwivedi. The report first shall give an overview of the tasks completed during the period of internship with management details. Then the results obtained shall be discussed and analyzed.
Report shall also elaborate on the future works which can be persuaded as an advancement of the current work. I have tried my best to keep report simple yet technically correct. I hope I succeed in my attempt.
Objectives -:
1. To evaluate the customer’s perception and expectation towards the Automotive services.
2. To identify the factors influencing user engagement.
3. To identify what preferences respondents had for servicing their vehicle.
4. To evaluate the awareness and satisfaction towards XETLYNX AUTOCORP.
Presentation of the manuscript Mejia, J.R., Hultink, E.J., Pasman, G., Stappers, P.J. (2016). Concept Cars as a design-led futures technique. Proceedings of the 23rd Innovation and product development management conference, Glasgow.
I am a CFA Level-1 candidate. My aim is to contribute to the quantitative finance industry through the applied mathematics skills that have been bestowed to me by my undergraduate degree in Mathematics Engineering.
Orientation session for Transportation Engineering and Planning studentsVivek Pai
Presentation for Transportation Engineering, Planning students and freshers on how to get into the field post-Covid19 organised by Sustainancy Consultants Private Limited.
Tech.AD is Europe’s leading knowledge exchange platform for OEMs, tier ones, academics, automotive suppliers and solution providers bringing together 350+ stakeholders who play an active role in autonomous vehicle l4+ R&D and those looking for solutions to the critical technical challenges still faced in this field.
This year, we’ve taken the opportunity to honor exceptional solutions and innovations in the field of autonomous driving, self-driving cars and cognitive vehicles. We have received tremendous feedback and inspiring award applications for the Tech.AD award.
This year we’ve taken the opportunity to launch the Car HMI USA award, which puts the spotlight on exceptional solutions and innovations in the field of automotive user experience, UI and HMI. We have received tremendous feedback and inspiring award applications for the Car HMI award. Presented by we.CONECT the award evening took place on Monday, April 29, 2019.
The Car HMI USA award exclusively honors exceptional projects in the category “Most Innovative HMI Feature”. Proud winner of the Car HMI Award 2019 was Telenav and their VIVID solution. The feature is a cloud-first infotainment system that seamlessly integrates the best internet-based entertainment services and content with native vehicle functions into a delightful, safe, user experience.
Meetup #10 Voiture Connectée et Autonome à ParisLaurent Dunys
Le 16 Novembre 2017, chez Backelite à Paris
Pour la 10ème édition du Meetup Voiture Connectée & Autonome à Paris, nous avons le plaisir de vous présenter:
• Mov'InBlue: the smart mobility solution for car rentals and corporate fleets. By Valeo and Capgemini.
• ConnecteDriver & Smart Mobility: les 7 et 8 février à Bruxelles
• Dunasys: leader des systèmes de télématique embarquée et en seconde monte.
• Impact Connected Car, l'accélérateur européen du véhicule connecté
• Free2Move vous donne accès à l'ensemble des services d'auto-partage dans votre ville. By PSA.
Ce Meetup est organisé en partenariat avec Prosodie et Backelite.
Les Meetups Voiture Connectée et Autonome vous sont proposés par Laurent Dunys, https://www.linkedin.com/in/laurentdunys, depuis 2016.
Rejoignez notre groupe en ligne: https://www.meetup.com/fr-FR/MeetupVoitureConnecteeAutonome
Car HMi USA is a well-established international knowledge exchange platform bringing together all stakeholders playing an active role in HMI & the User Experience scene. In over 2 days you will get the chance to discuss the opportunities as well as challenges in Car HMI that lie ahead of the industry. The event offers inspirational keynotes and well moderated, interactive world café sessions, workshops, briefings, panel discussions and networking activities.
Launching & Scaling UX - Get off to the right startKarine Cardona
From strategy to product, or from service to content in its finest details, UX has many faces. And as the practice matures and evolves, companies understand the necessity of investing in Customer / User Experience and hire.
But what does it mean to start UX practice in a company? What are the challenges that inevitably will arise? What are the common resistances you will have to face? How to overcome them? And how to lay the best foundations for UX growth and UX team development?
This talk was given at UX Amsterdam.
Information & Communication Technology Specialist with (5+ years Exp) working as a Technology Architect for Smart City domain. Expertise in Data Analytics & Visualization and Machine Learning for modelling (3 Years Exp) Technology Solution for Smart Cities Mission (Govt. of India)
European perception of East Asian cultures - Research on cultural values from...Alexandre Gentner
Presentation material used at Kansei Engineering and Emotional Research conference in Leeds, UK (KEER 2016)
Link to paper: https://www.academia.edu/28154240/European_perception_of_East_Asian_cultures_-_Research_on_cultural_values_from_China_Japan_South-Korea_and_Thailand
Short presentation about our vision of user experience, our design approach, and some of the tools we use at Kokekoko.
More Related Content
Similar to Kansei Design approach applied to new concept development stage: Establishing communication between automated driving vehicles and their surroundings
Tech.AD is Europe’s leading knowledge exchange platform for OEMs, tier ones, academics, automotive suppliers and solution providers bringing together 350+ stakeholders who play an active role in autonomous vehicle l4+ R&D and those looking for solutions to the critical technical challenges still faced in this field.
This year, we’ve taken the opportunity to honor exceptional solutions and innovations in the field of autonomous driving, self-driving cars and cognitive vehicles. We have received tremendous feedback and inspiring award applications for the Tech.AD award.
This year we’ve taken the opportunity to launch the Car HMI USA award, which puts the spotlight on exceptional solutions and innovations in the field of automotive user experience, UI and HMI. We have received tremendous feedback and inspiring award applications for the Car HMI award. Presented by we.CONECT the award evening took place on Monday, April 29, 2019.
The Car HMI USA award exclusively honors exceptional projects in the category “Most Innovative HMI Feature”. Proud winner of the Car HMI Award 2019 was Telenav and their VIVID solution. The feature is a cloud-first infotainment system that seamlessly integrates the best internet-based entertainment services and content with native vehicle functions into a delightful, safe, user experience.
Meetup #10 Voiture Connectée et Autonome à ParisLaurent Dunys
Le 16 Novembre 2017, chez Backelite à Paris
Pour la 10ème édition du Meetup Voiture Connectée & Autonome à Paris, nous avons le plaisir de vous présenter:
• Mov'InBlue: the smart mobility solution for car rentals and corporate fleets. By Valeo and Capgemini.
• ConnecteDriver & Smart Mobility: les 7 et 8 février à Bruxelles
• Dunasys: leader des systèmes de télématique embarquée et en seconde monte.
• Impact Connected Car, l'accélérateur européen du véhicule connecté
• Free2Move vous donne accès à l'ensemble des services d'auto-partage dans votre ville. By PSA.
Ce Meetup est organisé en partenariat avec Prosodie et Backelite.
Les Meetups Voiture Connectée et Autonome vous sont proposés par Laurent Dunys, https://www.linkedin.com/in/laurentdunys, depuis 2016.
Rejoignez notre groupe en ligne: https://www.meetup.com/fr-FR/MeetupVoitureConnecteeAutonome
Car HMi USA is a well-established international knowledge exchange platform bringing together all stakeholders playing an active role in HMI & the User Experience scene. In over 2 days you will get the chance to discuss the opportunities as well as challenges in Car HMI that lie ahead of the industry. The event offers inspirational keynotes and well moderated, interactive world café sessions, workshops, briefings, panel discussions and networking activities.
Launching & Scaling UX - Get off to the right startKarine Cardona
From strategy to product, or from service to content in its finest details, UX has many faces. And as the practice matures and evolves, companies understand the necessity of investing in Customer / User Experience and hire.
But what does it mean to start UX practice in a company? What are the challenges that inevitably will arise? What are the common resistances you will have to face? How to overcome them? And how to lay the best foundations for UX growth and UX team development?
This talk was given at UX Amsterdam.
Information & Communication Technology Specialist with (5+ years Exp) working as a Technology Architect for Smart City domain. Expertise in Data Analytics & Visualization and Machine Learning for modelling (3 Years Exp) Technology Solution for Smart Cities Mission (Govt. of India)
Similar to Kansei Design approach applied to new concept development stage: Establishing communication between automated driving vehicles and their surroundings (20)
European perception of East Asian cultures - Research on cultural values from...Alexandre Gentner
Presentation material used at Kansei Engineering and Emotional Research conference in Leeds, UK (KEER 2016)
Link to paper: https://www.academia.edu/28154240/European_perception_of_East_Asian_cultures_-_Research_on_cultural_values_from_China_Japan_South-Korea_and_Thailand
Full title: Experience-driven new concept development projects: differences in context, design activities, and design information conveyed
Presentation material used at the 5th International Conference on Applied Human Factors and Ergonomics (AHFE 2014)
What Are The Immediate Steps To Take When The VW Temperature Light Starts Fla...Import Motorworks
Learn how to respond when the red temperature light flashes in your VW with this presentation. From checking coolant levels to seeking professional help, follow these steps promptly to prevent engine damage and ensure safety on the road.
Your VW's camshaft position sensor is crucial for engine performance. Signs of failure include engine misfires, difficulty starting, stalling at low speeds, reduced fuel efficiency, and the check engine light. Prompt inspection and replacement can prevent further damage and keep your VW running smoothly.
How To Fix The Key Not Detected Issue In Mercedes CarsIntegrity Motorcar
Experiencing a "Key Not Detected" problem in your Mercedes? Don’t take it for granted. Go through this presentation to find out the exact nature of the issue you are dealing with. Have your vehicle checked by a certified professional if necessary.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
closer and explore its unique features, the Octavia range radiates with the
harmony of functionality and emotion
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
What Could Cause The Headlights On Your Porsche 911 To Stop WorkingLancer Service
Discover why your Porsche 911 headlights might flicker out unexpectedly. From aging bulbs to electrical gremlins and moisture mishaps, we're delving into the reasons behind the blackout. Stay tuned to illuminate the road ahead and ensure your lights shine bright for safer journeys.
Kansei Design approach applied to new concept development stage: Establishing communication between automated driving vehicles and their surroundings
1. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
1
Kansei Design approach applied
to new concept development stage:
Establishing communication between automated driving
vehicles and their surroundings
Nikolaj Simeunovic1,2
Alexandre Gentner2
Aurélien Badoil2
Carole Favart2
Hideyoshi Yanagisawa3
Camille Jean1
Blabla
Div: Until: Indefinite
[1] [2] [3]
2. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
2
CONTEXT
When interacting with vehicles, pedestrians highly rely on informal visual clues.
3. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
3
CONTEXT
When interacting with vehicles, pedestrians highly rely on informal visual clues.
With autonomous driving (AD) vehicles, this visual information will disappear.
4. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
4
CONTEXT
AD research covers:
• Recognition technology
5. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
5
CONTEXT
AD research covers:
• Recognition technology
• Communication to occupants
6. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
6
CONTEXT
AD research covers:
• Recognition technology
• Communication to occupants
• Communication to surroundings
7. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
7
CONTEXT
“Acceptance”and“trust”are key challenges for automated driving technology
Vehicle-to-surroundings communication contributes to overcome these challenges
COMMUNICATION
CHANNEL
8. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
8
COMMUNICATION
COMMUNICATION
TYPE
VISUAL NON-VERBALWRITTEN VERBAL
9. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
9
COMMUNICATION
COMMUNICATION
TYPE
VISUAL
Sign, Video, Poster
NON-VERBALWRITTEN VERBAL
10. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
10
COMMUNICATION
COMMUNICATION
TYPE
VISUAL NON-VERBALWRITTEN
Text
VERBAL
11. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
11
COMMUNICATION
COMMUNICATION
TYPE
VISUAL NON-VERBAL
Gesture,
body language
WRITTEN VERBAL
12. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
12
COMMUNICATION
COMMUNICATION
TYPE
VISUAL NON-VERBALWRITTEN VERBAL
Voice, sound
13. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
13
COMMUNICATION
COMMUNICATION
TYPE
WRITTEN NON-VERBALVISUAL
Sign, Video, Poster
Gesture,
body language
Text
VERBAL
Voice, sound
Concept group A: Visual
Concept group B: Visual + Written
Concept group C: Visual + Non-Verbal
Concept group D: Verbal
14. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
14
CONCEPT GROUP A: VISUAL
“Universal”language
Humanized feeling possible
VW ID ConceptMercedes-Benz F015SEMCOM Smiling car
15. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
15
CONCEPT GROUP B: VISUAL + WRITTEN
Allow nuanced information
Targeted content
NISSAN IDS Concept TOYOTA Concept i SMART EQ Concept
16. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
16
CONCEPT GROUP C: VISUAL + NON VERBAL
Simple integration
Intuitive animations
AUDI AICON Concept AVIP - Chalmers Univ.FORD x Virginia Tech
17. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
17
CONCEPT GROUP D: VERBAL
Targeted content
No need to look at vehicle
USTWO “A glance at the future of external vehicular sound”
Illustration: Gwer
18. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
18
KANSEI DESIGN APPROACH
UNDERSTAND CREATE ASSESS
19. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
19
KANSEI DESIGN APPROACH
UNDERSTAND
Participants
User
Design team
Desk research
Field investigation
Ethnography
...
Bring insights
for the new concept
development
Tools
Outcomes
Understand users, technology and context
e.g. Focus group interviews (field research)
20. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
20
KANSEI DESIGN APPROACH
Participants
Tools
Outcomes
Generate content through iterations
CREATE
Design team
Idea gen. techniques
Interaction design
Service design
Automotive design
Multi-sensory design
...
Assist the generation
of new concepts
e.g. Result from brainstorming session (idea generation techniques)
21. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
21
KANSEI DESIGN APPROACH
e.g. AttraktDiff by Prof. Hassenzahl (cognitive measurement)
Participants
Tools
Outcomes
Evaluate rational and emotional impact > UX score
ASSESS
User
Design team
Cognitive measur.
Behavioural measur.
Physiological measur.
Expert interviews
...
Assess and describe the
new concept
22. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
22
KANSEI DESIGN APPROACH
UNDERSTAND CREATE ASSESS
Participants
User
Design team
Cognitive measur.
Behavioural measur.
Physiological measur.
Expert interviews
...
Assess and describe the
new concept
Design team
Idea gen. techniques
Interaction design
Service design
Automotive design
Multi-sensory design
...
Assist the generation
of new concepts
User
Design team
Desk research
Field investigation
Ethnography
...
Bring insights
for the new concept
development
Tools
Outcomes
Iterative process
23. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
23
Approach for the project
Cycle 1: How to communicate? Cycle 2: What to communicate?
UNDERSTAND
CREATEASSES
S
UNDERSTAND
CREATEASSESS
UNDERSTAND
CREATEASSES
S
UNDERSTAND
CREATEASSESSIterative process
COMM.
TYPE
WRITTEN NON-VERBALVISUAL
Sign, Video, Poster
Gesture,
body language
Text
VERBAL
Voice, sound
Car status
Pedestrian has been
perceived
Vehicle’s intention
Suggestion to
pedestrian
24. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
24
Process followed
Cycle 1: How to communicate?
UNDERSTAND CREATE ASSESS
Users
Design team
Empathy
Observation
Literature review*
Insights
Prioritization
Test cases
Design team
Card sorting
Brainstorming
Rapid proto.
4 interactive interfaces
2 storyboards**
Users
Design team
Attraktdiff***
SD scale
Behavioral observation
UX score
Trust
Appeal
Participants
Tools
Outcomes
WRITTEN
NON-VERBAL
VISUAL
Sign, Video, Poster
Gesture, body language
Text
VERBAL
Voice, sound
******
25. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
25
Process followed
Cycle 2: What to communicate?
UNDERSTAND CREATE ASSESS
Design team
Literature review
Cycle 1 analysis
Concept directions*
Design team
Brainstorming
Proto.
Filming
6 concepts as videos
[incl. 360]** and
photoshop visualizations
Users
Design team
Attraktdiff***
SD scale
Interview
Trust
UX score
Appeal
Participants
Tools
Outcomes
Car status
Pedestrian has been
perceived
Vehicle’s intention
Suggestion to
pedestrian
******
26. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
26
Model for non-verbal interactions
Impact of content on pedestrians’perception
Quantity of information > Find right balance
Automated vehicle communication content
Pedestrian perception
- presence
- distance
- relative position
Vehicle’s intention
- acceleration
- deceleration /stop
Vehicle’s suggestion
- crossing is safe
Pedestrians’perception
Understanding
- pragmatic qualities
Trust
Good experience
- appeal
- hedonic qualities
Automated vehicle – pedestrian interaction model
27. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
27
Next steps
AD communication > Test communication in real situations
KD approach > Apply human centred approach in other technological contexts
28. KEER 2018 - SARAWAK, MALAYSIA
MARCH 2018
28
Thank you
Any questions?