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Welcome
Problem
Perut Lapar, makan apa ya ?
Mager, udah pw di rumah ?
*(Males Gerak)
Nungguin pedagang kaki lima kok ga dateng-dateng ?
Solution
Sebuah platform dimana user dapat menemukan gerobak makan terdekat.
Mudah Murah Enak
Market Validation
Dari 3 model Tipe Konsumen:
Tipe A:
- Lebih memilih makan yang pasti dan review bagus
- Tidak terlalu penting siapa yang menjual
Tipe B:
- Cenderung jajan yang “sekenanya”
- Cukup memperhatikan siapa yang jual
Tipe C:
- Suka “berpetualang kuliner” dan mencoba hal baru
- Mendukung pedagang lokal
Market Size
2,2 Jt Jiwa (data BPS 2018)
2.885 Pedagang(Data Sudin UMKM Jaksel, 2017)
Asumsi Riil: 8.655 Pedagang Makanan
Product
Product
Product
Skenario B2B:
- MANAGEMENT FEE B2B (UNILEVER, ETC)
- Promo pembelian harga khusus untuk bahan baku (misal kecap, harga 30.000 harga pasar, kita membeli dari
unilever 5000, vendor dapat menebus harga melalui kita seharga 15.000)
- 10.000 x 8.655 gerobak
- Rp 86.550.000 / minggu
Business Model
Market Adoption
Merchant Acquisition
Gerobak
to
Gerobak
Pujasera
to
Pujasera
Event
Food
Festival
TARGET 10.000 Gerobak in 3 month
Competition
Competitor 1
Competitor 2 Competitor 3
MarketShare
Market Growth
KakiLima Startup Pitch Deck

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KakiLima Startup Pitch Deck