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KaBloom!
HALEY, LUNA, TALAL, XINGXIAN LI
1998: KaBloom was founded
2002: Company was reorganized
2004: The total store count at 90 stores
2005: More than 100 stores opened
ACHIEVEMENTS
7 YEARS
More than 100 stores open
HUMAN FACTOR
Schedule of Hours Worked at Each Store
MON TUES WED THURS FRI SAT SUN TOTAL
Store
Hours
8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 10 AM-5
PM
Work
Hours
7:30-
8:30
7:30-
8:30
7:30-
8:30
7:30-
8:30
7:30-
8:30
7:30-
8:30
9:30-
5:30
Hours
per
employe
e
13 13 13 13 13 13 8 86
 Employees might not be satisfied as you want.
-----13 hours’ work time are too long.
WORK HOURS
Customers will not be satisfied
Salaries will cost $130,000 Per month.
-------The original estimated was $90,000
SALARIES
 Decreasing the work hours
 Hiring one full-time employee for each store
 Hiring part-time employee in busy hours
 Making a flexible schedule
SOLUTION
SERVICE
Short Shelf life
Marginal flower quality
Poor local temperature
High perishability of the products
Late Delivery
Extensive transportation times
Low priority of small volume orders
SERVICE
Buy domestically to aid shelf life
Make a green house around Boston
Increasing the size of orders
Increasing sales
SOLUTIONS
FRANCHISING
Local
Grower
Broker/Shippe
r
Foreign
Grower
Importer
Wholesaler
Local Floral
Market
Importer Bouquet
Division
Specialty Mass Market
Consumer
 Open franchises throughout the United States
 Advertise KaBloom to become more well known
Look for local florists and retailers
 Hire a reliable team to travel around and market
KaBloom
EXPANDING THE BUSINESS
 Advertiser: Around $67,000/yr
 Marketer: Around $90,000/yr
 Taxes on shops based in Massachusetts: 5.3%
HOW MUCH WILL THIS COST?
 UFOC = Uniform Franchising Offering Circular is a
legal document in franchising that includes three steps:
1. Twenty-three items describing the franchise offering
2. Up to Three years of the franchisor’s financial
statements
3. Agreement that franchisee must sign if they want to
buy the franchise
Solution: Adding multiple 10 year franchises to expand
the companies name and increase
FRANCHISING
OVERALL
Human Factors
Service
Distribution
$: 40,000
• Improve the relationship with customers
• Improve the quality of our products
• Improve the customer experience
Basic
• Improve the efficiency of the business system
• Increase the number of customer
First Year
• Recreating
the
Employment
system
Second Year
• Improving the
transportation
system
Third Year
• Operating a
need
marketing
plan
Fourth Year
• Marching to
the global
market
TIMELINE
THANK YOU

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Kabloom Case

  • 2. 1998: KaBloom was founded 2002: Company was reorganized 2004: The total store count at 90 stores 2005: More than 100 stores opened ACHIEVEMENTS
  • 3. 7 YEARS More than 100 stores open
  • 5. Schedule of Hours Worked at Each Store MON TUES WED THURS FRI SAT SUN TOTAL Store Hours 8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 10 AM-5 PM Work Hours 7:30- 8:30 7:30- 8:30 7:30- 8:30 7:30- 8:30 7:30- 8:30 7:30- 8:30 9:30- 5:30 Hours per employe e 13 13 13 13 13 13 8 86
  • 6.  Employees might not be satisfied as you want. -----13 hours’ work time are too long. WORK HOURS Customers will not be satisfied
  • 7. Salaries will cost $130,000 Per month. -------The original estimated was $90,000 SALARIES
  • 8.  Decreasing the work hours  Hiring one full-time employee for each store  Hiring part-time employee in busy hours  Making a flexible schedule SOLUTION
  • 10. Short Shelf life Marginal flower quality Poor local temperature High perishability of the products Late Delivery Extensive transportation times Low priority of small volume orders SERVICE
  • 11. Buy domestically to aid shelf life Make a green house around Boston Increasing the size of orders Increasing sales SOLUTIONS
  • 14.  Open franchises throughout the United States  Advertise KaBloom to become more well known Look for local florists and retailers  Hire a reliable team to travel around and market KaBloom EXPANDING THE BUSINESS
  • 15.  Advertiser: Around $67,000/yr  Marketer: Around $90,000/yr  Taxes on shops based in Massachusetts: 5.3% HOW MUCH WILL THIS COST?
  • 16.  UFOC = Uniform Franchising Offering Circular is a legal document in franchising that includes three steps: 1. Twenty-three items describing the franchise offering 2. Up to Three years of the franchisor’s financial statements 3. Agreement that franchisee must sign if they want to buy the franchise Solution: Adding multiple 10 year franchises to expand the companies name and increase FRANCHISING
  • 18. Human Factors Service Distribution $: 40,000 • Improve the relationship with customers • Improve the quality of our products • Improve the customer experience Basic • Improve the efficiency of the business system • Increase the number of customer
  • 19. First Year • Recreating the Employment system Second Year • Improving the transportation system Third Year • Operating a need marketing plan Fourth Year • Marching to the global market TIMELINE

Editor's Notes

  1. Marginal flower quality caused by poor temperature management and excessive storage durations Delivery delays caused by low priority of small volume orders Outstanding shrinkage ratio(15%), due to extensive transportation times and high perishability of the products Gaps on the shelves of the store as a result of a late and incomplete delivery
  2. increasing the size of orders would improve the delivery problem. Once the volume of orders become large enough, they will achieve higher priority, ensuring a prompt follow through of their shipments. Increasing the volume of orders is another step in this problem. However, this problem could only be resolved by increasing sales through numerous ways, popularity or publicity
  3. Kabloom already have strong foundation