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Kabloom Case
- 1. KaBloom! HALEY, LUNA, TALAL,XINGXIAN LI
- 2. 1998: KaBloom wasfounded 2002: Company was reorganized 2004: The total store count at 90 stores 2005: More than 100 stores opened ACHIEVEMENTS
- 3. 7 YEARS More than100 stores open
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- 5. Schedule of HoursWorked at Each Store MON TUES WED THURS FRI SAT SUN TOTAL Store Hours 8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 8 AM-8 PM 10 AM-5 PM Work Hours 7:30- 8:30 7:30- 8:30 7:30- 8:30 7:30- 8:30 7:30- 8:30 7:30- 8:30 9:30- 5:30 Hours per employe e 13 13 13 13 13 13 8 86
- 6. Employees mightnot be satisfied as you want. -----13 hours’ work time are too long. WORK HOURS Customers will not be satisfied
- 7. Salaries will cost$130,000 Per month. -------The original estimated was $90,000 SALARIES
- 8. Decreasing thework hours Hiring one full-time employee for each store Hiring part-time employee in busy hours Making a flexible schedule SOLUTION
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- 10. Short Shelf life Marginalflower quality Poor local temperature High perishability of the products Late Delivery Extensive transportation times Low priority of small volume orders SERVICE
- 11. Buy domestically toaid shelf life Make a green house around Boston Increasing the size of orders Increasing sales SOLUTIONS
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- 14. Open franchisesthroughout the United States Advertise KaBloom to become more well known Look for local florists and retailers Hire a reliable team to travel around and market KaBloom EXPANDING THE BUSINESS
- 15. Advertiser: Around$67,000/yr Marketer: Around $90,000/yr Taxes on shops based in Massachusetts: 5.3% HOW MUCH WILL THIS COST?
- 16. UFOC =Uniform Franchising Offering Circular is a legal document in franchising that includes three steps: 1. Twenty-three items describing the franchise offering 2. Up to Three years of the franchisor’s financial statements 3. Agreement that franchisee must sign if they want to buy the franchise Solution: Adding multiple 10 year franchises to expand the companies name and increase FRANCHISING
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- 18. Human Factors Service Distribution $: 40,000 •Improve the relationship with customers • Improve the quality of our products • Improve the customer experience Basic • Improve the efficiency of the business system • Increase the number of customer
- 19. First Year • Recreating the Employment system SecondYear • Improving the transportation system Third Year • Operating a need marketing plan Fourth Year • Marching to the global market TIMELINE
- 20.
Editor's Notes
- #11 Marginal flower quality caused by poor temperature management and excessive storage durations Delivery delays caused by low priority of small volume orders Outstanding shrinkage ratio(15%), due to extensive transportation times and high perishability of the products Gaps on the shelves of the store as a result of a late and incomplete delivery
- #12 increasing the size of orders would improve the delivery problem. Once the volume of orders become large enough, they will achieve higher priority, ensuring a prompt follow through of their shipments. Increasing the volume of orders is another step in this problem. However, this problem could only be resolved by increasing sales through numerous ways, popularity or publicity
- #19 Kabloom already have strong foundation