This document analyzes the KaBloom flower company case. It provides an overview of KaBloom's business including their fresh cut flowers product, staff strengths, and competitive advantages of price and unique store atmosphere. It also discusses KaBloom's strengths such as educated staff and cash and carry system, and weaknesses including short shelf life and need for a thriving economy. The document recommends strategies for KaBloom such as a new transportation method, improved marketing, partnering with event planners, and developing a mobile app to increase exposure and attract larger customers.

1. KaBloom Case Analysis
By: Maya Cormier, Justine Garrity, Bethany Ogbeifun, Jean Pierre
Bourand, Carla Huang, and Hendra Wijaya
September 2014

2. Business Overview:
Product: Fresh Flowers
Staff: Friendly, Educated and well-trained
Competitive Advantages: Price, Unique Atmosphere
“Sealed in Water, Delivered
Fresh”

3. Barriers to Entry:
The Barriers to entry are high
● Loyalty to already existing companies with
strong brand names.
● Partnering within companies in the market
so they are able to provide a very wide
variety of flowers due to the availability of
sufficient funds.

4. Strengths and Weaknesses:
Strengths:
● Educated/well trained staff
● Unique Store Environment
● Wide variety of flowers
● Cash and Carry system
● Buys directly from growers
● High Profit Margin
● Expansion is possible because
they’re now a franchise
Weaknesses:
● Short shelf life
● High threat of substitution
● Management inexperience in
industry
● Expanded before the business
was scalable
● Needs a thriving economy to
do well

5. Industry and Competition:
Competitors
● 1-800-FLOWERS.com
● Mom ‘n’ Pop florists
● Supermarkets and Grocery stores

6. Franchise
Strengths
● Brand recommendation
● Extra Cash royalty
● Wider distribution
Weaknesses
● Highly perishable
● Most of the distributors are
located in Miami

7. Our Recommendations

8. ● New method of transporting flowers
● Better marketing strategy
Strategically placed selection– near checkout, will
encourage impulse buying
● Pop up stand at farmers markets
● Partner with event planners
● Advertise through online services
○ Yahoo, Google etc
○ Social networking
○ Create an app! Let customers custom
design and order through it

9. Why do we recommend this?
● The stems are in sealed water containers called water
picks, or in buckets of water thus reducing the amount
of recovery time so flowers can be sold once they arrive.
● Increases exposure to those wanting to help support
local businesses.
● More personal experience with a lasting impression on
future customers.
● Attract larger more substantial jobs.

10. Costs
Farmers Market: $200-$225 10x10 space per
season
Mobile App: $5,000
Distribution: Increase product prices per unit

11. Future of KaBloom
Become the face of flowers

12. Thank you!