The most credible insights on Indian mobile users -
Exhaustive: Based on a survey of 30,066 households across 109 cities/towns and 196 villages (based on a sample of 121,311 individuals/53,005 mobile users)
Representative: The sample is representative of 94.8% of the Indian population (entire mainland India); covered 80 of the 88 NSSO regions
Provides -
A better understanding of the mobile universe
Insights into the demographics of mobile users
Insights into their usage of mobile services including VAS
Asset ownership/media usage of mobile owning households
Info at circle/operator/urban-rural/town class levels
Useful for -
Operators in understanding their customers better
Operators for tapping new revenue opportunities
Operators for benchmarking their key indicators versus competition
Marketers/Operators for leveraging mobile’s potential as a marketing channel
India mobile 2010 brochure a study conducted by juxtJuxtConsult
The document summarizes the findings of a large survey conducted in India in 2010 that studied mobile phone usage in the country. Some key details:
- The survey covered over 250,000 individuals across both urban and rural areas in all 22 telecom circles of India.
- It provides estimates on the number of mobile subscribers and devices in India, as well as profiles of users including demographics, mobile usage behaviors, and lifestyle preferences.
- The survey findings are presented in online datasets with data at the all-India level, urban/rural levels, telecom circle levels, and individual city/village levels.
The summary is:
1) The number of phone launches in India reduced for the first time in three years in H1 2016, with the mid-range (Rs. 10k-20k) segment getting the most interest from users.
2) Xiaomi and Lenovo were the most popular brands, with the Redmi Note 3 and Lenovo K4 Note being the most popular devices.
3) Chinese brands doubled their share of the Indian mobile phone market in H1 2016 compared to H1 2015, mostly at the expense of other international brands.
Measuring mobile advertising effectiveness: discussing successful approaches ...Merlien Institute
This document discusses approaches and challenges to measuring mobile advertising effectiveness. It begins by reviewing current mobile ad effectiveness research approaches and findings. It then discusses challenges to tracking mobile ad campaigns and recruiting survey respondents. Finally, it shares best practices for delivering surveys on mobile web and applications, including using live intercept surveys and limiting surveys to 10-12 questions with short answers.
The document discusses two research studies on McCain Home Fries advertising:
1) A Millward Brown quantitative study found that online ads incremental to TV ads significantly increased key brand metrics, and perceptions of ingredients were enhanced through TV and online combined.
2) A Decipher qualitative study found that ads were nearly 4 times more likely to be recalled from pre-roll online vs TV only, and nearly 3 times more from pre-roll vs other online placements.
This report leverages data from TNS Connected Life and advertising expertise from Millward Brown Digital to give actionable insights when considering marketing to dads and households with children. The report also provides recent marketing examples that aim to connect with fathers.
The document discusses the postal and telecommunication services in India. It provides an overview of the department of posts and its wide network across India. It also discusses the newspaper industry in India, including the largest newspapers by circulation. The document then covers various postal services like postcards, letters, speed posts and registered mails. It concludes with details about the growth of the telecommunication sector in India, major players and emerging technologies.
The document provides an overview of India's telecommunications market. Some key points:
- India has over 1 billion telephone subscribers as of March 2016, the second largest in the world. Wireless subscriptions account for over 97% of the market.
- Total telecom revenues grew at a CAGR of 8.91% between FY06-14 reaching $41.68 billion in FY15. The market is dominated by a few major players like Bharti Airtel and Vodafone.
- Internet penetration is also rising rapidly in India. By March 2016 there were 462.12 million internet subscriptions, making India the third largest internet market. Most Indians access the internet via mobile
India mobile 2010 brochure a study conducted by juxtJuxtConsult
The document summarizes the findings of a large survey conducted in India in 2010 that studied mobile phone usage in the country. Some key details:
- The survey covered over 250,000 individuals across both urban and rural areas in all 22 telecom circles of India.
- It provides estimates on the number of mobile subscribers and devices in India, as well as profiles of users including demographics, mobile usage behaviors, and lifestyle preferences.
- The survey findings are presented in online datasets with data at the all-India level, urban/rural levels, telecom circle levels, and individual city/village levels.
The summary is:
1) The number of phone launches in India reduced for the first time in three years in H1 2016, with the mid-range (Rs. 10k-20k) segment getting the most interest from users.
2) Xiaomi and Lenovo were the most popular brands, with the Redmi Note 3 and Lenovo K4 Note being the most popular devices.
3) Chinese brands doubled their share of the Indian mobile phone market in H1 2016 compared to H1 2015, mostly at the expense of other international brands.
Measuring mobile advertising effectiveness: discussing successful approaches ...Merlien Institute
This document discusses approaches and challenges to measuring mobile advertising effectiveness. It begins by reviewing current mobile ad effectiveness research approaches and findings. It then discusses challenges to tracking mobile ad campaigns and recruiting survey respondents. Finally, it shares best practices for delivering surveys on mobile web and applications, including using live intercept surveys and limiting surveys to 10-12 questions with short answers.
The document discusses two research studies on McCain Home Fries advertising:
1) A Millward Brown quantitative study found that online ads incremental to TV ads significantly increased key brand metrics, and perceptions of ingredients were enhanced through TV and online combined.
2) A Decipher qualitative study found that ads were nearly 4 times more likely to be recalled from pre-roll online vs TV only, and nearly 3 times more from pre-roll vs other online placements.
This report leverages data from TNS Connected Life and advertising expertise from Millward Brown Digital to give actionable insights when considering marketing to dads and households with children. The report also provides recent marketing examples that aim to connect with fathers.
The document discusses the postal and telecommunication services in India. It provides an overview of the department of posts and its wide network across India. It also discusses the newspaper industry in India, including the largest newspapers by circulation. The document then covers various postal services like postcards, letters, speed posts and registered mails. It concludes with details about the growth of the telecommunication sector in India, major players and emerging technologies.
The document provides an overview of India's telecommunications market. Some key points:
- India has over 1 billion telephone subscribers as of March 2016, the second largest in the world. Wireless subscriptions account for over 97% of the market.
- Total telecom revenues grew at a CAGR of 8.91% between FY06-14 reaching $41.68 billion in FY15. The market is dominated by a few major players like Bharti Airtel and Vodafone.
- Internet penetration is also rising rapidly in India. By March 2016 there were 462.12 million internet subscriptions, making India the third largest internet market. Most Indians access the internet via mobile
Titan Company Limited is celebrating its Unleashing Innovation Summit on December 1st 2016 to discuss its journey of innovation since its inception. Some key points in Titan's innovation journey include launching various watch brands starting in the 1980s such as Fastrack and Sonata, expanding into jewellery with brands like Tanishq, Goldplus, and Zoya, and establishing manufacturing facilities across India. Currently, Titan is India's largest watchmaker and jewellery retailer with over $2 billion in annual revenue. Titan believes innovation is driven by empowering employees, developing their skills, and having an open culture that encourages idea generation and calculated risk-taking.
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
India Smartphone Market: Witnessing Exponential GrowthZinnov
Growing competition resulting in price reductions; the ease of access of content and language localization; government Incentives through “Make in India” and prevalence of internet-enabled services on smartphones are enabling exponential growth in the smartphone segment
The document discusses customer segmentation and targeting youth customers in the Italian mobile market. It analyzes the youth segment based on their key characteristics like age, needs for self-expression, communication, and entertainment. It then outlines Vodafone Italy's youth proposition targeting these needs through offerings like ringtones, music, games, messaging promotions, and discounted call plans to increase engagement and market share among youth customers.
The Connected world evolves and more elements of our analogue world and being connected to our digital world. WE all need to understand this mega-trend and the drivers for IoT in 2017 and beyond
This document provides statistics on connectivity, websites and apps, social media, and other miscellaneous internet-related topics. It touches on global internet and social media usage numbers as well as resources for further information. The document appears to be an overview of key internet and technology usage statistics.
Marketing Strategy for launching new mobile phones Thomas Vermaelen
The document provides a marketing analysis for launching a new mobile phone in India by Korean company MobiMe. It includes analyses of the marketing mix (product, price, place, promotion), PEST analysis (political, economic, social, technological factors), segmentation, targeting, positioning (STP), and SWOT analysis. The key points are:
1) The product is targeted at teenagers and will be a multimedia phone featuring Android OS, 8MP camera, and other specifications.
2) STP involves segmenting by gender, income, and age and targeting teenagers seeking multimedia functionality.
3) A SWOT analysis identifies competitive pricing and regional language support as strengths and lack of after-sales service as a
Ericsson Technology Review: Securing the cloud with compliance auditingEricsson
To gain and retain user trust, cloud providers must be able to deploy tenants’ applications, store their data securely and ensure compliance with multiple regulations and standards. Security compliance auditing is the obvious solution, but several challenges related to the particular specificities of the cloud are limiting the potential benefit of applying current auditing practices and tools. Moving toward a continuous automated compliance verification model that provides tenants with complete compliance visibility is the key to successfully managing security risks in the cloud.
Customer segmentation for a mobile telecommunications company based on servic...Shohin Aheleroff
Competition between the mobile operators is becoming more based on subscriber’s behavior. In order to improve mobile operator’s competitiveness and customer value, several data mining technologies can be used.Most telecommunications carriers cluster their mobile customers by billing system data. This paper discusses how to cluster mobile customers based on their call detail records and analyze their consumer behaviors.
Market Segmentation Strategies in Telecoms Industry Wystan Robertson
Market segmentation involves dividing a heterogeneous market into homogeneous subgroups with distinct needs, characteristics, or behaviors. The presentation discusses various bases for segmenting markets, including demographics, benefits sought, usage rates, and psychographics. It provides examples of segmenting the telecommunications market in Mabaruma, Guyana based on usage rates. Lower usage customers were identified as Classes B and C and a loyalty scheme was developed to increase their average revenue per user through targeted promotions. The scheme resulted in increased prepaid ARPU, brand loyalty, and handset upgrades for 56% of subscribers.
Titan Company Limited is celebrating its Unleashing Innovation Summit on December 1st 2016 to discuss its journey of innovation since its inception. Some key points in Titan's innovation journey include launching various watch brands starting in the 1980s such as Fastrack and Sonata, expanding into jewellery with brands like Tanishq, Goldplus, and Zoya, and establishing manufacturing facilities across India. Currently, Titan is India's largest watchmaker and jewellery retailer with over $2 billion in annual revenue. Titan believes innovation is driven by empowering employees, developing their skills, and having an open culture that encourages idea generation and calculated risk-taking.
There’s little doubt that the mobile industry in India is growing at an unprecedented pace. But to put things in perspective, the real question is how fast it’s growing, especially when compared to the previous years? Well, to answer that question we’ve been bringing out comprehensive reports on the state of mobile phone market in India since the past couple of years, and now is time to take a closer look at the happenings in the sector in the year 2015. So, without further ado, let’s see what defined the smartphone market last year.
India Smartphone Market: Witnessing Exponential GrowthZinnov
Growing competition resulting in price reductions; the ease of access of content and language localization; government Incentives through “Make in India” and prevalence of internet-enabled services on smartphones are enabling exponential growth in the smartphone segment
The document discusses customer segmentation and targeting youth customers in the Italian mobile market. It analyzes the youth segment based on their key characteristics like age, needs for self-expression, communication, and entertainment. It then outlines Vodafone Italy's youth proposition targeting these needs through offerings like ringtones, music, games, messaging promotions, and discounted call plans to increase engagement and market share among youth customers.
The Connected world evolves and more elements of our analogue world and being connected to our digital world. WE all need to understand this mega-trend and the drivers for IoT in 2017 and beyond
This document provides statistics on connectivity, websites and apps, social media, and other miscellaneous internet-related topics. It touches on global internet and social media usage numbers as well as resources for further information. The document appears to be an overview of key internet and technology usage statistics.
Marketing Strategy for launching new mobile phones Thomas Vermaelen
The document provides a marketing analysis for launching a new mobile phone in India by Korean company MobiMe. It includes analyses of the marketing mix (product, price, place, promotion), PEST analysis (political, economic, social, technological factors), segmentation, targeting, positioning (STP), and SWOT analysis. The key points are:
1) The product is targeted at teenagers and will be a multimedia phone featuring Android OS, 8MP camera, and other specifications.
2) STP involves segmenting by gender, income, and age and targeting teenagers seeking multimedia functionality.
3) A SWOT analysis identifies competitive pricing and regional language support as strengths and lack of after-sales service as a
Ericsson Technology Review: Securing the cloud with compliance auditingEricsson
To gain and retain user trust, cloud providers must be able to deploy tenants’ applications, store their data securely and ensure compliance with multiple regulations and standards. Security compliance auditing is the obvious solution, but several challenges related to the particular specificities of the cloud are limiting the potential benefit of applying current auditing practices and tools. Moving toward a continuous automated compliance verification model that provides tenants with complete compliance visibility is the key to successfully managing security risks in the cloud.
Customer segmentation for a mobile telecommunications company based on servic...Shohin Aheleroff
Competition between the mobile operators is becoming more based on subscriber’s behavior. In order to improve mobile operator’s competitiveness and customer value, several data mining technologies can be used.Most telecommunications carriers cluster their mobile customers by billing system data. This paper discusses how to cluster mobile customers based on their call detail records and analyze their consumer behaviors.
Market Segmentation Strategies in Telecoms Industry Wystan Robertson
Market segmentation involves dividing a heterogeneous market into homogeneous subgroups with distinct needs, characteristics, or behaviors. The presentation discusses various bases for segmenting markets, including demographics, benefits sought, usage rates, and psychographics. It provides examples of segmenting the telecommunications market in Mabaruma, Guyana based on usage rates. Lower usage customers were identified as Classes B and C and a loyalty scheme was developed to increase their average revenue per user through targeted promotions. The scheme resulted in increased prepaid ARPU, brand loyalty, and handset upgrades for 56% of subscribers.
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Stone Art Hub
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
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The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
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Garments ERP Software in Bangladesh _ Pridesys IT Ltd.pdfPridesys IT Ltd.
Pridesys Garments ERP is one of the leading ERP solution provider, especially for Garments industries which is integrated with
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Juxt India Mobile 2013 - Understanding Mobile Users and Usage in India
1. India Mobile Landscape 2013 Topline
Understanding Mobile Users and Usage in India
Exclusively Marketed by -
2. The most credible insights on Indian mobile users
Exhaustive: Based on a survey of 30,066 households across 109 cities/towns and
196 villages (based on a sample of 121,311 individuals/53,005 mobile users)
Representative: The sample is representative of 94.8% of the Indian population
(entire mainland India); covered 80 of the 88 NSSO regions
Provides
A better understanding of the mobile universe
Insights into the demographics of mobile users
Insights into their usage of mobile services including VAS
Asset ownership/media usage of mobile owning households
Info at circle/operator/urban-rural/town class levels
Useful for
Operators in understanding their customers better
Operators for tapping new revenue opportunities
Operators for benchmarking their key indicators versus competition
Marketers/Operators for leveraging mobile’s potential as a marketing channel
What is India Mobile Landscape 2013?
2
4. India has 554.8 million mobile users
Those users actively use 643.4 million SIMs (Active SIMs)
That is 1.16 active SIMs per user
But they have as many as 773.9 million valid SIMs which they may or may not
be actively using (Live SIMs)
That is 1.4 live SIMs per user
Mobile penetration in urban India is 70%; in rural India, it is 36%
There are 23.8 million users who use Internet on their mobile
phone using any data connection such as GPRS/EDGE/3G
As many as 110.8 million use services like music/games/video download/bill
pay etc using operators’ portals.
95% of all active connections are pre-paid
93% of those are on GSM networks; 7% are on CDMA
9% of the 554.8 million mobile users use multiple SIMs
The Mobile Universe
4
5. Rural India has already overtaken urban India in mobile usage. 54%
of the users are in villages
298 million mobile users in rural India, using 346.7 million active SIMs
256.2 million mobile users in urban India, using 296.7 million active SIMs
64% of the mobile users are male
Gender divide clearly visible: 55% penetration among male; 37% among female
More than 65% of the mobile users are below 35.
Penetration is highest (75%) among 19-24 age group
Still fairly low (44%) among teens and in 46-55 age group (44%)
Students (33%) and housewives (22%) together account for bulk
(55%) of total mobile users
Mobile has clearly become a mass market product with fairly
secular penetration across socio-economic categories, both in
urban and rural India
Understanding the Users
5
6. There are 143.2 million Internet users in India
Includes all those who access Internet through one or more of the following:
desktop/laptop; mobile data connections; mobile operators’ portals & smartTV
There are 23.8 million mobile data connection users
9.3 million of them access Internet only through mobile data connection . This
exclusive mobile Internet users’ base was almost non-existent two years back
There are 110.4 million users who use operators’ portals (on-deck)
48.6 million of them do not access Internet any other way.
Fairly similar penetration of mobile data users among operators
Reliance is an exception. It lags behind while MTS is ahead of others
Very different usage by on-deck users and mobile data connection
users
Content download (games/music) predominant usage of on-deck users
‘Social’ is the word for data connection users: social networking, e-mailing,
instant messaging, video share/watch top four apps for mobile data users
The Rise and Rise of Data
6
7. Rule of Three is clearly visible
Top three (Airtel, Vodafone, Idea) accounting for 69% of the user base
Airtel leads with 30% of the user base
With 24% of its customers in top three urban socio-economic
categories, Vodafone has the best distributed portfolio
However, if ‘data’ and ‘rural’ are the next opportunities, Airtel
clearly leads others
61% of Airtel users in villages
It accounts for 38% of all mobile data connection users
In the other potential segment, Youth, Idea leads, with 41% of its
users being in the 13-24 age group
Airtel has a better gender ratio among the top three
The Service Providers Battle
7
8. India has 596.4 million handsets
As many as 93% of users have one handset each
Nokia still leads with 47% of the active handset subscriber base
Samsung follows at No 2 with close to half of that share
Micromax is No 3, but LG in striking distance at No 4
Handsets’ journey towards becoming all purpose devices unabated
More (51%) camera phones than non-camera phones among most used handsets
31% of all most used phones have megapixel cameras
Almost half (49%) most-used phones have Mp3 players
Only 18% have data connections (3% have 3G) in their most-used phones
83% of most-used phones in use are color phones
English is still the phone-e-tic language
83% of users operate phone in English language, followed by Hindi, which 9%
users use
The Handset Story
8
10. 1010
Overall Mobile User
Level Dataset
All Mobile Users – Demographics,
Psychographics, Mobile Device Usage,
Mobile Internet Usage
India Mobile Universe
Car & 2-wheeler
owning mobile users
Auto Owners Mobile
Social media users on the Mobile
Mobile Investors
Consumer Segment
Datasets (Individuals)
Mobile Youth 13-24 year old mobile users
Mobile Women Women mobile users
Mobile Urbanites Mobile users by their SEC profile
Mobile Socialites
Students using mobile
Mobile City/Circle Mobile users by town classes/Circles
Mobile Borrowers
Students Mobile
Mobile using households as
investors
Mobile Banking/Payment users
Mobile users who use banking/financial apps
Reports for Brand Owners
Mobile & Online Net users using internet on mobile
Asset Owners Mobile
Shoppers Mobile
You can also create your own
customized
Consumer Segment Dataset!*
from the Information Areas
covered!
Consumer Segment
Datasets (Households)
Mobile Intended Investors
Mobile Bharat Rural Mobile users
Family as a user of mobile phones Mobile Families
Mobile using households: Where do
they shop?
Mobile using households as asset owners
Mobile using households as
users of loan products
Mobile using households
who intend to invest
Mobile Users using mobile banking
11. Mobile Service Provider Reports
All Mobile Users
Urban vs. Rural
Post Paid vs. Pre Paid
GSM vs. CDMA
Women Mobile Users
Youth Mobile Users
Circle Type
• Post Paid vs. Pre Paid
• GSM vs. CDMA
• Mobile Operators
• Mobile Handset Brands
• Mobile Handset Price Points
Circles
• Urban vs. Rural
• Post Paid vs. Pre Paid
• GSM vs. CDMA
• Mobile Operators
• Mobile Handset Brands
• Mobile Handset Price Point
Mobile Operators
• Urban vs. Rural
• Post Paid vs. Pre Paid
• Circle Type, Circles
• Mobile Handset Brands
• Mobile Handset Price Point (Class
Interval)
• Multiple SIM users vs. Single SIM
users
• Post Paid vs. Pre Paid
• GSM vs. CDMA
• Recharge Value (Class Interval)
You can also create your own
customized
Consumer Segment Dataset!* from
the Information Areas covered!
12. Mobile Handset Reports
All Mobile Users
Handset Brands
Urban vs. Rural
Handset Brands
Post Paid vs. Pre Paid
Handset Brands
Handset Price Ranges
GSM vs. CDMA
Handset Brands
Handset Price Ranges
Women Mobile Users
Handset Brands
Handset Price Ranges
Youth Mobile Users
Handset Brands
Handset Price Ranges
Town class
Handset Brands
Handset Price Ranges
Occupation
Handset Brands
Handset Price Ranges
Generations
Handset Brands
Handset Price Ranges
Multiple SIM users vs. Single SIM users
Handset Brands
Handset Price Ranges
Recharge Value (Class Interval)
Handset Brands
Handset Price Ranges
14. Size Estimates of Mobile Users in India
All India, Rural/Urban, Town class-wise, Operator-wise, Circle-wise,
GSM/CDMA, Prepaid/Postpaid
Total mobile phone using households, No. of mobile phones users per
household, Total no. of connections (SIMs) and handsets in the household, Total
no. of ‘active’ connections (SIMs) and ‘active’ handsets in the household
Total mobile phone using individuals, ‘Total’ as well as ‘active’ mobile phones
per individual (SIMs and Handsets), No. and proportion of 3G connections, No.
of 3G compatible handsets, No. of ‘dual SIM’ handsets
Personal Demographics/Geographics of Mobile Users
Gender, Age, Marital Status, Generational classification by age, Status in the
household (CWE, other earning or dependent member of the HH, Occupation,
Individual Income (if earning)
Education, Medium of Education, Mother Tongue, Preferred language of
reading, Religion
Region, State, Telecom circles, Urban/Rural, Circle Type, City Type, Village
Type, Top 20 individual urban districts
Information Snapshot
14
15. Household Profile of Mobile Users
Family size, Family classification by lifecycle stage
Highest occupation & education levels in the HH, Neo-SEC Classification, CWE
Occupation & Education, Conventional SEC classification
Monthly Household Income (MHI), No. of earning members in the family,
Average per capita household income
Ownership status and size (carpet area) of house living in
Asset owned in the household (House, Car, Motorcycle, Scooter, Bicycle, TV, TV
Connection, Fridge, Washing Machine, Air Conditioner, Microwave, Music
system, Portable music player, VCD/DVD player, Regular Camera, Digital
Camera, Video Camera, Computer, Video Games, Food processor, Water
purifier, Toaster/Sandwich maker, Power backup, Landline phone, Tractor, Tube
well/Pump, Transistor/Radio)
Loans Taken in the Household (Home Loan, Car Loan, Two Wheeler Loan,
Educational Loan, Consumer Durable Loan, Business Loan, Personal Loan,
Agricultural Loan, Health/Marriage/Social Occasion Loan)
Financial Assets in the Household (Equity, Bank FDs, Chit Fund, Land, House,
Shop/Commercial Property, Jewlery)
Information Snapshot
15
16. Household Profile of Mobile Users (Cont’d)
Intended Investment in the Household (Real Estate, Equity, Jewelry, Insurance,
Higher Education)
Intended Major Expenditure in the Household (Automobile, Furniture, Home
Improvement, International Travel, Large Social Events, Payment of Past Loan)
Usage of Mobile Service
No. of SIMs, Service providers of all SIMs, Type of connection technology, Type
of connection plan
Average minutes talked daily, Monthly bill, Whether uses internet on any of
these SIMs, Mode of accessing internet on mobile phone (or reason for not
using internet on mobile), Usage of Operator Portals
Service Provider of most used SIM, Voice and Data Services subscribed on this
most used connection, Type and brand of mobile applications used on this most
used connection
Usage of Mobile Handset
Brands, Features, Single/Multiple SIM handsets
Information Snapshot
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18. Most ‘recent and representative’ survey-based estimates of mobile phone users in
urban and rural India
User-ship estimates based on a very large land survey of over 121,311 individuals
spread across all mainland states & union territories (covering all the telecom
circles) of the country. Survey conducted in May–July 2013 among 24225 households
in 109 towns and 5,841 households in 196 villages – a total of over 30,066
households
Most ‘comprehensive’ profiling of Indian mobile users – in their demographics,
socio-economic and key mobile usage dynamics
A deeper profiling of the Indian mobile users, their consumption lifestyle and their
mobile usage - including details about their location, economic status, and their
mobile handset and service usage patterns and preferences
Demographic profiling and individual level SIM and handset ownerships data is based
on all mobile using individuals living in the surveyed households. Mobile usage
details and lifestyle profiling is based on the mobile using respondent members in
the surveyed households (those answering questions on behalf of their respective
households)
Offline Enumeration Study Overview
18
19. A large-scale land survey was conducted to profile and estimate the Indian
mobile users. The survey covered ‘towns’ and ‘villages’ of all population
strata in all the mainland states and union territories in India (covering all
the key, and 80 of the total 88 regions in India as classified by NSSO) – all
23 telecom circles were covered extensively
Though the selection of towns and villages was ‘purposive’, the sampling
within the towns was done on ‘2-stage random’ basis (firstly a random
selection of polling booths, and then a random selection of households
from the electoral list within each of these randomly selected polling
booths); within villages sampling was done on ‘systematic random’ basis
(selection of every nth house in the village)
To estimate the mobile user-ship correctly and to make the findings
representative of all mobile users in India (and not just of those surveyed),
telecom circle-wise, urban town/village class and SEC combination level
‘household representation weights’ as derived from authentic ‘Govt. of
India’ base-level population statistics (NSSO/Census 20111) were applied
to the survey data
Offline Enumeration Study Methodology
19
22. A. Each Dataset
(In MS Excel format) : Rs. 1,50,000
B. Analyzed Topline Report
(in MS Power Point format) : Rs. 2,00,000
C. Online Reporting Engine Access
(Access to dataset data on
Tableau Reporting Software) : Rs. 1,75,000 per log-in
D. Custom queries
(48hrs turn around time from receiving payment)
- 1 custom query (restricted to 5 data cuts/banners/top-breaks and 15
cross tabulated/side break tables within the available variables of the
dataset): Rs. 50,000
- Annual upfront subscription of 12 queries in a calendar year (restricted to
5 data cuts/banners/top-breaks and 15 cross tabulated/side break tables
within the available variables of the dataset): Rs. 2,50,000
Pricing*
22* Excluding Taxes
23. Combo Offers: If you want to order more than one format then, the
pricing is as,
A+B+C+D = Rs. 5,00,000
A+B+C = Rs. 3,50,000
B+C+D = Rs. 4,00,000
A+B = Rs. 2,50,000
A+C = Rs. 2,50,000
B+C = Rs. 2,50,000
B+D = Rs. 3,00,000
*A = Each Dataset (In MS Excel format)
B = Analyzed Topline Report (in MS Power Point format)
C = Online Reporting Engine Access (Access to dataset data on
Tableau Reporting Software)
D = Custom queries (as previous slide)
Trade Discounts:
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2. 5 to 9 segment/vertical reports/datasets etc. - Flat 20%
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there is +10% discount
Pricing*
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Delivery Timeline : Syndicated Dataset Excels
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: Analyzed Topline Report (Powerpoint presentation)
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Payment Terms & Delivery
24