Justin Goodman - GA from UI to BI
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The document discusses various ways to work with data from Google Analytics, including using the Google Analytics user interface, Data Studio, the Query Explorer, Analytics Canvas, BigQuery, and Tableau. It covers extracting and analyzing data from Google Analytics directly in the UI, using shortcuts, custom reports and dashboards, as well as accessing data through the Google Analytics API, Data Studio, BigQuery, and Tableau. The goal is to help users understand the best methods for extracting data from Google Analytics and serving it to broader audiences.
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Justin Goodman - GA from UI to BI
- 1. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI WORKING WITH GOOGLE ANALYTICS FROM UI TO BI The approach to working with Google analytics data comes in many forms. We will work through the best ways to get data out of google analytics, as well as serve a larger audience with access to a governed data set. More specifically we will look at the GA UI, Data Studio, Working with the API via query explorer and Analytics Canvas and using Big Query and Tableau.
- 2. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Justin Goodman Lead, Digital Analytics @electricmice Justin.goodman@analyticspros.com
- 3. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Overview Data Input and the Impact on Data Output Working With Data Inside of Google Analytics Shortcuts Custom Reports Dashboards Data Studio Query Explorer Understanding Limits of a Query Analytics Canvas Using the GA Core Reporting API Tableau Native Connection Big Query Connection Custom SQL
- 6. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI I need this thing real quick
- 8. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI I need a report on… Average Revenue Per user
- 9. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Data Quality is Critical Your Output will only ever be as good as your input Input Expected Output
- 10. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Data Quality is Critical Your Output will only ever be as good as your input Input Expected Output
- 17. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Data Studio Working with the GA Connection
- 18. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Data Studio – Creating a New Report
- 19. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Data Studio – Creating A Data Set
- 20. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Data Studio – Working with your Data
- 21. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Data Studio – Working with Data
- 23. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Query Explorer Using the GA Core Reporting API
- 25. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Valid Dimensions and Metrics https://developers.google.com/analytics/devguides/reporting/ core/dimsmets
- 28. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Analytics Canvas Using the GA Core Reporting API
- 29. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Analytics Canvas – Repeatable Clean Data
- 31. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Google Analytics Vs. Google Big Query
- 32. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Getting Started with Big Query • New Custom SQL • Pay attention to the Use Legacy SQL • Test all queries in Big Query • Use #standardSQL when not checking the legacy SQL box
- 35. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Using Parameters cast(FORMAT_DATE("%E4Y% m%d", <Parameters.end date>) as string) Converts Date to String for Query
- 36. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Some Resources: • https://github.com/joaolcorreia/Google-Analytics-BigQuery-Data-Export/blob/master/google- analytics-bigquery-standard-export.sql • https://cloud.google.com/bigquery/docs/reference/standard-sql/query-syntax#sql-syntax • https://bigquery.cloud.google.com/table/google.com:analytics- bigquery:LondonCycleHelmet.ga_sessions_20130910?pli=1 • https://ga-dev-tools.appspot.com/query-explorer/ • https://support.google.com/analytics/answer/2637192?hl=en • https://support.google.com/analytics/answer/4419694?hl=en • https://support.google.com/analytics/answer/3437719?hl=en • https://cloud.google.com/bigquery/query-reference • https://www.analyticspros.com/blog/google-analytics/10-benefits-of-using-google-analytics- bigquery/ • https://cloud.google.com/bigquery/docs/reference/standard-sql/functions-and-operators
- 37. @electricmice | Justin Goodman | Digital Analytics Team Lead, Analytics Pros Tuesday, April 4 1:30 PM Savoir-Faire Linux Working with Google Analytics From UI to BI Follow Up With Me @electricmice justin.goodman@analyticspros.com linkedin.com/in/justinmgoodman