This document discusses simplifying Facebook ad targeting to improve results. It recommends: 1. Trusting Facebook by specifying minimal targeting criteria like locations, ages, and gender, allowing Facebook to optimize budget allocation in real-time. 2. Grouping ad campaigns and ad sets to concentrate budget and data, having 2-3 campaigns per objective and 2-5 ad sets per campaign. 3. Choosing accurate campaign objectives like conversions or purchases to improve targeting and results. By simplifying targeting and letting Facebook optimize, advertisers can generate better results with less work spent on daily optimizations.