2. i n d e x
01 company profile 01
02 designer bios 02
03 2011 spr ing summer collection
06 2011 fall winter collection
09 juma x har vey nichols collabor ation
10 press
12 contact
3. c o m p a n y p r o f i l e
JUMA creates unisex, progressive ready-to-wear and accessories using their own digital
prints inspired by art and travel. ‘Kenya, Russia, Los Angeles, Montreal - those are just a
few of the places Jamil and Alia Juma have lived over the years. The brother-and-sister team
behind the Juma label have admittedly “moved around a lot” according to Jamil, but their
globe-trotting backgrounds have combined to make their apparel label appealing to stores
around the world.’ - WWD
In 2003, the pair set out to create contemporary clothing, which evolved into a unisex
line. The idea was to design clothes that they can both share, while being inspired by their
individual and mutual experiences of their lives across four continents.
STOCKIST
Harvey Nichols (Hong Kong)
Farfetch.com (UK)
Unconditional (London)
W Hotels (Worldwide)
Shopbop.com (New York)
Kaight (New York)
Eva (New York)
Convent (New York)
Life Curated (Brooklyn)
By George (Austin)
Covet (Los Angeles)
Revolve (Los Angeles)
Post 26 (Los Angeles)
Tur tle (Boston)
One Of A Few (Vancouver)
Tenth & Proper (Vancouver)
Primitive Culture (Calgary)
High Grade (Edmonton)
Holt Renfrew (Toronto)
Serpentine (Toronto)
Delphic (Toronto)
Robin Richman (Chicago)
Space 519 (Chicago)
Walk In (Montreal)
Espace pepin (Montreal)
Simons (Montreal)
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4. d e s i g n e r b i o s
Alia attended George Brown College and worked as an
assistant designer at various design houses. A graduate
with a degree in Biosystems Engineering from McGill
University, Jamil worked as an investment strategist before
entering the fashion industr y.
Both Alia and Jamil are well traveled and have lived in
exotic locales such as Kenya, Congo and Kazakhstan as
well as all over Nor th America including Vancouver,
Montreal, Dallas, Los Angeles and Atlanta. In their spare
time, the siblings have actively volunteered with various
charities.
02
5. 2 0 1 1 s p r i n g / s u m m e r c o l l e c t i o n
03
6. 2 0 1 1 s p r i n g / s u m m e r c o l l e c t i o n
04
7. 2 0 1 1 s p r i n g / s u m m e r c o l l e c t i o n
05
8. 2 0 1 1 f a l l / w i n t e r c o l l e c t i o n
JUMA was sponsored by the Fashion design council of canada to show at Toronto fashion week.
06
9. 2 0 1 1 f a l l / w i n t e r c o l l e c t i o n
07
10. 2 0 1 1 f a l l / w i n t e r c o l l e c t i o n
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11. j u m a x h a r v e y n i c h o l s c o l l a b o r a t i o n
Har vey Nichols picked up the 2011 spring summer collection for Hong Kong and the response
was tremendous.Their buying and marketing team then contacted JUMA to develop a collection
of scar ves that are exclusive for them and their customers. They were specifically interested in
JUMA’s use of vibrant colours and visual references to wildlife done in a directional aesthetic.
09
12. p r e s s
17th Issue Biannual Autumn/Winter 2009 UK £6.95 US $17.95 CAN $15.95 Kate Moss photographed by Craig McDean
AnOther Magazine Issue 17 Autumn/Winter 2009 Decade in Style
Other fashion AnOther
The Insiders Magazine
talks to three
influential
individuals
shaping fashion
from behind
the scenes
The flamboyance of fashion and the sobriety
of business may not seem the most natural
bedfellows. Yet today fashion is a multimillion
pound business, and industry adviser Imran
Amed firmly believes it should be recognised
as such. Started a little over two years ago,
Imran Amed Amed’s website, the Business of Fashion,
is a daily destination for fashion’s most
influential power-players. “I just noticed this
Founder of gap. There wasn’t anywhere that explored the
intersection in an intelligent, analytical way.”
With an MBA from Harvard Business
the Business School and a background in management
consultancy, Amed set up the site as a labour
of love. “I was really creative growing up, and
of Fashion then 18 came along – responsible decisions
– so I studied business. And I learned so much
in that environment, advising CEOs of huge
businesses from all over the world. It was an
amazing experience but at the end of the day
I felt like the creative side of me wasn’t being
used.” The site was the perfect opportunity
to merge his love of fashion with his business
acumen. “I speak the language of business
and I speak the language of fashion and my
role has really become like that of a translator,
connecting those people. The problem is a
lot of designers that enter the business don’t
know what they don’t know. The first thing
to learn is that you’ll only spend 10 per cent
of your time designing and you’ll spend 90
Kate Moss per cent of your time managing. So you should
really think of yourself as a CEO first and
in John Galliano a designer second.”
As well as the site, and consulting work
advising brands, Amed has been working with
Celebrating Lulu Kennedy and Fashion East designers,
and teaching a class at Central Saint Martins.
a Decade “What I love about young designers in London
is that each of them has their own voice. In
in Style
New York, the designers are being led like an
orchestra; they make beautiful music, but it’s
very controlled and planned. In London, it’s
more like a jazz band.”
One of four Text Joanna Schlenzka
limited-edition Photography Paul Wetherell
covers
Women’s Fashion
136 AnOther Magazine
AN17_CoverSpine_29_07_09.indd 2 4/8/09 15:54:43 AN17_B4_Insiders_ImranAmed_15_07136 136 28/7/09 17:59:12
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13. c o n t a c t
tel : 1.646.770.2 5 4 2
fax : 1. 888. 210. 3 8 1 6
info @ jumastudi o. c o m
www. juma studio. c o m
suite 14nc- 545 8 t h ave
ny, ny usa 10018
juma shop @ ev a b o u t i q u e
355a bower y
ny, ny usa 100 1 8
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