This is some of my industrial design work. If you have any questions or want to know more, feel free to contact me here on LinkedIn or by e-mail JulieSBiron@gmail.com
Full opportunity presentation 12 march2012 amendedmelsk1
This document summarizes the Arbonne opportunity as a 30+ year old botanically-based health and wellness company. It offers prestige beauty, health, and wellness products and discusses how independent consultants can earn income by building a customer base and team through network marketing. The compensation plan offers multiple ways to earn, from discounts as a preferred client to commissions as a consultant. Overall, it pitches Arbonne as a business opportunity to sell products and build an independent consulting business.
This document summarizes the Arbonne opportunity as a health and wellness company that sells botanically-based cosmetic and supplement products through a network marketing model. It outlines Arbonne's product lines, compensation plan with the potential to earn a Mercedes, and strategies for building a team. The presentation promotes Arbonne as a business opportunity to become a client, preferred client, or consultant to earn retail profits and bonuses from building a network.
Hope is Not a Strategy - Tim Suther, Marketing Revolution in BrazilAcxiom Corporation
1) Most companies are not effectively reaching and engaging their most valuable customers due to a lack of multidimensional customer insights.
2) To be successful, companies need a "capability model" that provides multidimensional customer insights across channels to personalize engagement.
3) With a centralized "marketing nervous system" to manage customer data quality, companies can increase marketing ROI by 15-30%, customer value by 10-15%, and margins by 5-7% through personalized, coordinated engagement across channels.
This document analyzes the brand identity and communication strategies of Diesel over three eras from 1978 to present. It examines Diesel's logo, branding across product categories, competitors in the jeans and urban clothing market such as Levi's, G-Star, and Energie. The analysis highlights how Diesel's brand identity and messaging has evolved from promoting a "greasy rockabilly" style in the 1970s to "quirky urban fashionistas" in the 1990s to its current "conscious hedonism" brand positioning.
Back by popular demand, the conference will feature interactive discussions on gift card strategies, general spending card programs, innovative prepaid models, and timely legislative and regulatory updates. Attendees can obtain up-to-date developments on recent credit card and stored value card regulations, speculate on the impact of regulatory developments in the prepaid space, and participate in a gift card think tank roundtable discussion.
Las principales soluciones de la psicogenealogía incluyen: 1) realizar una encuesta genealógica exhaustiva para conocer los antecedentes familiares, 2) comprender mejor la historia colectiva para situar los eventos familiares en su contexto, y 3) descubrir las singularidades de las situaciones familiares más allá de declaraciones generales para comprender los detalles específicos.
Eco Agua es un proveedor de servicios de mantenimiento de agua para piletas y sistemas de riego. Sus clientes incluyen parques públicos, hoteles, spas y otros que requieren mantener sus sistemas de agua en buen estado.
Full opportunity presentation 12 march2012 amendedmelsk1
This document summarizes the Arbonne opportunity as a 30+ year old botanically-based health and wellness company. It offers prestige beauty, health, and wellness products and discusses how independent consultants can earn income by building a customer base and team through network marketing. The compensation plan offers multiple ways to earn, from discounts as a preferred client to commissions as a consultant. Overall, it pitches Arbonne as a business opportunity to sell products and build an independent consulting business.
This document summarizes the Arbonne opportunity as a health and wellness company that sells botanically-based cosmetic and supplement products through a network marketing model. It outlines Arbonne's product lines, compensation plan with the potential to earn a Mercedes, and strategies for building a team. The presentation promotes Arbonne as a business opportunity to become a client, preferred client, or consultant to earn retail profits and bonuses from building a network.
Hope is Not a Strategy - Tim Suther, Marketing Revolution in BrazilAcxiom Corporation
1) Most companies are not effectively reaching and engaging their most valuable customers due to a lack of multidimensional customer insights.
2) To be successful, companies need a "capability model" that provides multidimensional customer insights across channels to personalize engagement.
3) With a centralized "marketing nervous system" to manage customer data quality, companies can increase marketing ROI by 15-30%, customer value by 10-15%, and margins by 5-7% through personalized, coordinated engagement across channels.
This document analyzes the brand identity and communication strategies of Diesel over three eras from 1978 to present. It examines Diesel's logo, branding across product categories, competitors in the jeans and urban clothing market such as Levi's, G-Star, and Energie. The analysis highlights how Diesel's brand identity and messaging has evolved from promoting a "greasy rockabilly" style in the 1970s to "quirky urban fashionistas" in the 1990s to its current "conscious hedonism" brand positioning.
Back by popular demand, the conference will feature interactive discussions on gift card strategies, general spending card programs, innovative prepaid models, and timely legislative and regulatory updates. Attendees can obtain up-to-date developments on recent credit card and stored value card regulations, speculate on the impact of regulatory developments in the prepaid space, and participate in a gift card think tank roundtable discussion.
Las principales soluciones de la psicogenealogía incluyen: 1) realizar una encuesta genealógica exhaustiva para conocer los antecedentes familiares, 2) comprender mejor la historia colectiva para situar los eventos familiares en su contexto, y 3) descubrir las singularidades de las situaciones familiares más allá de declaraciones generales para comprender los detalles específicos.
Eco Agua es un proveedor de servicios de mantenimiento de agua para piletas y sistemas de riego. Sus clientes incluyen parques públicos, hoteles, spas y otros que requieren mantener sus sistemas de agua en buen estado.
El documento habla sobre la importancia de la lectura y los libros. Durante el verano, las personas tienen más tiempo libre para leer. Sin embargo, con la llegada del invierno, el tiempo disponible para leer se reduce. La lectura es un viaje que permite explorar nuevos mundos e ideas a través de la imaginación. Los libros son fundamentales para la libertad individual y el pensamiento crítico, ya que permiten cuestionar las ideas dominantes y ampliar las perspectivas.
Tit@ educación digital para todos acompañamiento-Magola.Sonia Cv
El proyecto TIT@ Educación Digital para Todos es un gran proyecto de la Alcaldía de Cali y la Secretaría de Educación para dotar de computadores, aulas digitales y capacitación docente a las instituciones educativas oficiales de la ciudad, beneficiando a 150.000 estudiantes, 6.700 docentes y 94 directivos. El objetivo es mejorar la calidad educativa y el desarrollo de competencias del siglo XXI a través de las tecnologías de la información.
Endulzarte es una empresa colombiana dedicada a la elaboración de productos de repostería personalizados como tortas, cupcakes y galletas. Fundada en 2011 en Medellín, ofrece una línea de productos sin azúcar para diabéticos y se ha establecido como proveedora de empresas como Bancolombia. Su misión es ofrecer productos de alta calidad mediante el mejoramiento continuo y su visión es ser reconocida localmente por innovar en diseños con ingredientes de primera calidad para 2014.
Experiencias de la Cooperación Alemana para el Desarrollo-GIZ en cooperación ...FAO
Presentación de Néstor Espínola (GIZ) y Óscar López (Ministerio de Agricultura y Ganadería), en el marco del Taller de la Alianza Sudamericana por el Suelo, realizado en Santiago de Chile los días 2 al 5 de marzo de 2015.
This document provides information on preparing for wildfires. It discusses why preparation is important, how to get information on ongoing wildfires from websites like meteoalarm.eu and national meteorological services, and steps to take to prepare like making an emergency plan and pack. The emergency plan should include who to contact, how to turn off utilities, practicing escape routes from home, and checking insurance. Being prepared is key to staying safe during a wildfire.
Apariciones en prensa de los premios a "Hologramas por la libertad"QMS Comunicación
Os dejamos algunas de las apariciones en prensa de los premios conseguidos por la campaña "Hologramas por la libertad", de cuyas relaciones públicas y difusión mundial nos encargamos.
FinestGlasses.com is an online retailer of eyewear that sells a variety of men's and women's prescription glasses frames. The company was founded 15 years ago and owns over a dozen patents for innovative eyewear technologies. It offers high quality optical frames from brands like Poesia and Vista First at affordable prices. The website provides customers with a large selection of frames in various styles, materials, and colors.
Este documento presenta los pasos para insertar imágenes en un cuadro ya elaborado en un bloc de notas. Explica el comando para insertar una imagen y cómo guardar el archivo para ver el resultado final de la tabla con imágenes para cada asignatura.
The Aztec Masonic Lodge has opened a new learning center to help children with dyslexia. The center was made possible by a $1 million donation from Duane and Mary Ann Walker to the New Mexico Scottish Rite Foundation. It will provide tutoring from retired teachers Dana Reed and Donna Brown at no cost to families. The article also profiles Les Lundquist and his wife Carol Tookey, who built an off-the-grid solar home in Aztec for $85 per square foot that requires no electricity bill.
Internet es una red de redes interconectadas que permite compartir información entre computadoras de todo el mundo. Los servicios más populares de Internet incluyen el correo electrónico, la descarga de música en formato MP3 y la videoconferencia, la cual permite comunicación de video y audio entre personas a distancia usando equipos personales o grupales.
This document provides an overview of privacy and information security awareness for healthcare workers. It covers key laws governing protected health information privacy including HIPAA, responsibilities for protecting sensitive data, examples of privacy incidents to report, and consequences for non-compliance. The objectives are to educate about privacy laws, recognizing sensitive data, responsibilities, how to protect information, how and to whom to report incidents, and penalties.
This document provides an agenda for the Europan 12 Forum of Sites taking place in Malmö, Sweden on January 11-12, 2013. The forum will bring together representatives from cities and sites participating in the Europan 12 architecture and urban design competition, which will focus on making cities more adaptable to changing needs and rhythms over time. During the two-day event, participants will discuss strategies for aligning the Europan competition themes with urban development policies and explore how to adapt the Europan process to support innovations in city-making. Site visits and lectures on Malmö's urban planning approach are also included in the program.
Este documento define varios conceptos relacionados a blogs y herramientas digitales. Define un blog como un sitio web que incluye contenido actualizado de forma regular como diario personal de su autor. También define términos como blogger, bloggear, audio blog, blog educativo, blog colaborativo, entre otros. Además, provee ejemplos y definiciones breves de herramientas como Blogger, Box.net, Edu-blog, E-portfolio, Fotolog, Portal y Video blog.
Obras de fachadas y cubiertas jacar montajesJacarmontajes
Listado de Principales obras de Rehabilitación de Fachada (Ventiladas, aislamiento trasdosado y de Albañilería y Pintura) y de Cubiertas de Teja. El archivo es un PDF disponible para ser visionado, ver las fotos de las obras desarrolladas por Jacar Montajes S.L.y conocer escuetamente los trabajos realizados en ellas.
Este documento resume los resultados de una investigación sobre organizaciones populares urbanas en Bogotá durante las últimas décadas del siglo XX. Analiza cómo estas organizaciones contribuyeron a la formación de identidades sociales y ciudadanías críticas a través del fortalecimiento del tejido social, la afirmación de identidades culturales y la creación de nuevas prácticas políticas democráticas. Surgen en un contexto de auge de los movimientos populares e influencia del marxismo, y buscaban la autonomía frente al Estado. Algunas sobrevivieron manteni
Este documento describe varias importantes fiestas religiosas celebradas en España, incluyendo la Romería del Rocío en Huelva, las fiestas del apóstol Santiago en Santiago de Compostela, el Corpus Christi en Toledo, la Cabalgata de los Reyes Magos en Alcoy, la Virgen de la Salud en Algemesi y la Virgen del Pilar en Zaragoza. Detalla las fechas, ubicaciones y algunas de las tradiciones y actividades típicas de cada celebración.
Pulsaciones y velocidades de grupo y fasefernandovas92
Las pulsaciones son fluctuaciones en la amplitud de una onda sonora resultante producidas por la interferencia de dos ondas sonoras de frecuencias ligeramente diferentes. La frecuencia de pulsación es igual a la diferencia entre las frecuencias de las ondas individuales. Dos guitarristas que tocan la misma nota a longitudes de onda ligeramente diferentes de 6.5 cm y 6.52 cm respectivamente escucharán una frecuencia de pulsación debido a la interferencia entre sus ondas sonoras.
Este documento discute o respeito pelos animais. Ele afirma que os animais, assim como os humanos, foram criados por Deus e que temos o dever de protegê-los e promover seu bem-estar. Além disso, destaca que os animais são inocentes, mas são submetidos a prisão, tortura e morte. Também apresenta breves descrições de um cão e uma periquita de estimação.
Brand building in a digital world (Intro to Digital for Grads)David Carr
This document discusses brand building in a digital world. It begins by noting that technology is defined differently by generations and that the world is now digital for most people under 22. It then asks how brands should approach brand building in this digital world. It discusses the importance of manifesting a brand's inherent behaviors to achieve measurable marketing goals like increasing sales or brand share. It also discusses the importance of engagement and defines engagement as creating windows of enhanced attention to influence behaviors and motivations. The document then discusses various considerations for digital planning, including understanding people, channels, and experiences. It emphasizes putting people before technology and the importance of participation that is actually useful and relevant to people. In summary, the document provides guidance on how brands can build
This month The Lounge Group addresses the theme of individuality in our latest trend report from our Insight and Strategy team. 'All about me' is all about brands putting the individual first, viewing consumers as unique individuals rather than generic targets to create one of a kind campaigns that emotionally engage with consumers and often use innovative technologies to appeal to them on a highly personal, one to one basis
El documento habla sobre la importancia de la lectura y los libros. Durante el verano, las personas tienen más tiempo libre para leer. Sin embargo, con la llegada del invierno, el tiempo disponible para leer se reduce. La lectura es un viaje que permite explorar nuevos mundos e ideas a través de la imaginación. Los libros son fundamentales para la libertad individual y el pensamiento crítico, ya que permiten cuestionar las ideas dominantes y ampliar las perspectivas.
Tit@ educación digital para todos acompañamiento-Magola.Sonia Cv
El proyecto TIT@ Educación Digital para Todos es un gran proyecto de la Alcaldía de Cali y la Secretaría de Educación para dotar de computadores, aulas digitales y capacitación docente a las instituciones educativas oficiales de la ciudad, beneficiando a 150.000 estudiantes, 6.700 docentes y 94 directivos. El objetivo es mejorar la calidad educativa y el desarrollo de competencias del siglo XXI a través de las tecnologías de la información.
Endulzarte es una empresa colombiana dedicada a la elaboración de productos de repostería personalizados como tortas, cupcakes y galletas. Fundada en 2011 en Medellín, ofrece una línea de productos sin azúcar para diabéticos y se ha establecido como proveedora de empresas como Bancolombia. Su misión es ofrecer productos de alta calidad mediante el mejoramiento continuo y su visión es ser reconocida localmente por innovar en diseños con ingredientes de primera calidad para 2014.
Experiencias de la Cooperación Alemana para el Desarrollo-GIZ en cooperación ...FAO
Presentación de Néstor Espínola (GIZ) y Óscar López (Ministerio de Agricultura y Ganadería), en el marco del Taller de la Alianza Sudamericana por el Suelo, realizado en Santiago de Chile los días 2 al 5 de marzo de 2015.
This document provides information on preparing for wildfires. It discusses why preparation is important, how to get information on ongoing wildfires from websites like meteoalarm.eu and national meteorological services, and steps to take to prepare like making an emergency plan and pack. The emergency plan should include who to contact, how to turn off utilities, practicing escape routes from home, and checking insurance. Being prepared is key to staying safe during a wildfire.
Apariciones en prensa de los premios a "Hologramas por la libertad"QMS Comunicación
Os dejamos algunas de las apariciones en prensa de los premios conseguidos por la campaña "Hologramas por la libertad", de cuyas relaciones públicas y difusión mundial nos encargamos.
FinestGlasses.com is an online retailer of eyewear that sells a variety of men's and women's prescription glasses frames. The company was founded 15 years ago and owns over a dozen patents for innovative eyewear technologies. It offers high quality optical frames from brands like Poesia and Vista First at affordable prices. The website provides customers with a large selection of frames in various styles, materials, and colors.
Este documento presenta los pasos para insertar imágenes en un cuadro ya elaborado en un bloc de notas. Explica el comando para insertar una imagen y cómo guardar el archivo para ver el resultado final de la tabla con imágenes para cada asignatura.
The Aztec Masonic Lodge has opened a new learning center to help children with dyslexia. The center was made possible by a $1 million donation from Duane and Mary Ann Walker to the New Mexico Scottish Rite Foundation. It will provide tutoring from retired teachers Dana Reed and Donna Brown at no cost to families. The article also profiles Les Lundquist and his wife Carol Tookey, who built an off-the-grid solar home in Aztec for $85 per square foot that requires no electricity bill.
Internet es una red de redes interconectadas que permite compartir información entre computadoras de todo el mundo. Los servicios más populares de Internet incluyen el correo electrónico, la descarga de música en formato MP3 y la videoconferencia, la cual permite comunicación de video y audio entre personas a distancia usando equipos personales o grupales.
This document provides an overview of privacy and information security awareness for healthcare workers. It covers key laws governing protected health information privacy including HIPAA, responsibilities for protecting sensitive data, examples of privacy incidents to report, and consequences for non-compliance. The objectives are to educate about privacy laws, recognizing sensitive data, responsibilities, how to protect information, how and to whom to report incidents, and penalties.
This document provides an agenda for the Europan 12 Forum of Sites taking place in Malmö, Sweden on January 11-12, 2013. The forum will bring together representatives from cities and sites participating in the Europan 12 architecture and urban design competition, which will focus on making cities more adaptable to changing needs and rhythms over time. During the two-day event, participants will discuss strategies for aligning the Europan competition themes with urban development policies and explore how to adapt the Europan process to support innovations in city-making. Site visits and lectures on Malmö's urban planning approach are also included in the program.
Este documento define varios conceptos relacionados a blogs y herramientas digitales. Define un blog como un sitio web que incluye contenido actualizado de forma regular como diario personal de su autor. También define términos como blogger, bloggear, audio blog, blog educativo, blog colaborativo, entre otros. Además, provee ejemplos y definiciones breves de herramientas como Blogger, Box.net, Edu-blog, E-portfolio, Fotolog, Portal y Video blog.
Obras de fachadas y cubiertas jacar montajesJacarmontajes
Listado de Principales obras de Rehabilitación de Fachada (Ventiladas, aislamiento trasdosado y de Albañilería y Pintura) y de Cubiertas de Teja. El archivo es un PDF disponible para ser visionado, ver las fotos de las obras desarrolladas por Jacar Montajes S.L.y conocer escuetamente los trabajos realizados en ellas.
Este documento resume los resultados de una investigación sobre organizaciones populares urbanas en Bogotá durante las últimas décadas del siglo XX. Analiza cómo estas organizaciones contribuyeron a la formación de identidades sociales y ciudadanías críticas a través del fortalecimiento del tejido social, la afirmación de identidades culturales y la creación de nuevas prácticas políticas democráticas. Surgen en un contexto de auge de los movimientos populares e influencia del marxismo, y buscaban la autonomía frente al Estado. Algunas sobrevivieron manteni
Este documento describe varias importantes fiestas religiosas celebradas en España, incluyendo la Romería del Rocío en Huelva, las fiestas del apóstol Santiago en Santiago de Compostela, el Corpus Christi en Toledo, la Cabalgata de los Reyes Magos en Alcoy, la Virgen de la Salud en Algemesi y la Virgen del Pilar en Zaragoza. Detalla las fechas, ubicaciones y algunas de las tradiciones y actividades típicas de cada celebración.
Pulsaciones y velocidades de grupo y fasefernandovas92
Las pulsaciones son fluctuaciones en la amplitud de una onda sonora resultante producidas por la interferencia de dos ondas sonoras de frecuencias ligeramente diferentes. La frecuencia de pulsación es igual a la diferencia entre las frecuencias de las ondas individuales. Dos guitarristas que tocan la misma nota a longitudes de onda ligeramente diferentes de 6.5 cm y 6.52 cm respectivamente escucharán una frecuencia de pulsación debido a la interferencia entre sus ondas sonoras.
Este documento discute o respeito pelos animais. Ele afirma que os animais, assim como os humanos, foram criados por Deus e que temos o dever de protegê-los e promover seu bem-estar. Além disso, destaca que os animais são inocentes, mas são submetidos a prisão, tortura e morte. Também apresenta breves descrições de um cão e uma periquita de estimação.
Brand building in a digital world (Intro to Digital for Grads)David Carr
This document discusses brand building in a digital world. It begins by noting that technology is defined differently by generations and that the world is now digital for most people under 22. It then asks how brands should approach brand building in this digital world. It discusses the importance of manifesting a brand's inherent behaviors to achieve measurable marketing goals like increasing sales or brand share. It also discusses the importance of engagement and defines engagement as creating windows of enhanced attention to influence behaviors and motivations. The document then discusses various considerations for digital planning, including understanding people, channels, and experiences. It emphasizes putting people before technology and the importance of participation that is actually useful and relevant to people. In summary, the document provides guidance on how brands can build
This month The Lounge Group addresses the theme of individuality in our latest trend report from our Insight and Strategy team. 'All about me' is all about brands putting the individual first, viewing consumers as unique individuals rather than generic targets to create one of a kind campaigns that emotionally engage with consumers and often use innovative technologies to appeal to them on a highly personal, one to one basis
The document discusses cultural strategy as an alternative to traditional "mindshare marketing". Cultural strategy involves developing a brand's cultural expression through a meaningful ideology, myths, and cultural codes that tap into consumers' lives. It outlines a 6-step method for developing a cultural strategy, including identifying social disruptions, emerging ideologies, source materials, and devising a detailed strategy to bring the brand's culture to life. An example of Nike's successful cultural strategy is provided to illustrate the concepts.
This document discusses trends and challenges facing brands in 2020 and beyond, including increased connectivity, data sharing, transparency, and social/environmental responsibility. It emphasizes that brands must engage in dialogue rather than monologue, participate in conversations, be open and transparent, and focus on creating societal value in addition to profits. A new model of branding is introduced that evaluates brands based on their engagement, participation, advocacy and relationships with people.
User-centered design is an approach that grounds the design process in information about how users will actually use a product. It is a multi-stage problem-solving process that involves learning about users through observation and participation to better empathize with them. User insights are then used to identify patterns and evaluate potential design solutions before selecting ideas to develop further through creative expression like scenario development and behavioral prototypes.
1) Branding concepts focus on creating an iconic product design that engages consumers emotionally and creates brand loyalty. The product experience becomes a vehicle for the overall brand experience.
2) SPELT (Social, Political, Economic, Legal and Technological) factors influence both individuals and organizations and their needs. The exchange process between their needs drives business growth and profits.
3) Successful brands like Nike and Diesel have created strong brand tribes by developing rituals, practices and identities that their loyal followers embrace. They have transformed their brands into ways of living.
The internet has created an opportunity -- a mandate -- for brands to connect their words to actions in order to convince people that they're worthy of the consumers' hard earned dollar. So brands have a choice: they can continue to "talk the talk" about their values -- or they can "walk the walk" with impactful programs that directly involve consumers in expressing those values. The difference is crucial. Does Your Brand Walk the Walk?
BrandSquare Live Session: Does Your Brand Walk the Walk?BrandSquare
The internet has created an opportunity -- a mandate -- for brands
to connect their words to actions in order to convince people that they're
worthy of the consumers' hard earned dollar. So brands have a choice: they
can continue to "talk the talk" about their values -- or they can "walk the
walk" with impactful programs that directly involve consumers in expressing
those values. The difference is crucial. Does Your Brand Walk the Walk?
Zero Waste Antigua is an organization started by Martin Dudley to promote recycling in Antigua. He began coordinating collections between businesses and recycling facilities using a van. His goal is to make recycling the norm on the island. The document outlines Zero Waste Antigua's brand strategy, including their vision to create a zero waste movement in Antigua, their role in raising awareness of recycling issues, and their plans to engage communities through various awareness and action initiatives.
2020 Social Five Reasons Why Business Is Social2020 Social
This document introduces 2020 Social, a social media consulting firm. It discusses how business has become social and outlines five reasons why: consumer generated content, conversations, collaboration, community, and collective intelligence. 2020 Social helps clients build and nurture online communities to catalyze innovation, drive loyalty and advocacy through these social approaches. It provides brief bios of the managing directors and consultants.
The Role of CRM and Direct Response in Mobile MarketingVivastream
The document discusses the role of customer relationship management (CRM) and direct response in mobile marketing. It argues that mobile marketing is about more than just advertising and should involve CRM and direct response to build real relationships and provide extreme relevance. Marketers need to use mobile to connect with customers whenever, wherever, and with whomever through useful content and context-aware experiences. The document also outlines how a publisher used mobile, social media, CRM and data analytics to extend their services beyond publishing for clients.
Adam Housley CES 2024 Reflections- Bridging AI and Consumer Tech for a Connec...Adam Housley
Keep reading for the biggest trends I uncovered this year along with key implications for brands on earning consumer trust and enabling meaningful improvements through strategic emerging technology use. From intuitive smart home ecosystems to nostalgia-fueled design, CES 2024 highlights no shortage of opportunities to positively impact people's lives.
The document discusses brand positioning strategies for insurance and food delivery categories. It analyzes key category drivers and how brands tap into them with their products and supplemental features. The brands' positioning, promises, ideas and communication strategies are defined. It is noted that differentiation and coherence between positioning and communication is important for brands.
The document discusses how the COVID-19 pandemic highlighted that individuals have unique experiences and needs. Search trends in 2020 showed people increasingly valued their individual perspectives and priorities, even if outside social norms. The pandemic also increased interest in confronting social stigmas discreetly and considering others' needs. The summary emphasizes that brands need to acknowledge each consumer's individual journey to create meaningful connections in this environment.
Vivaldi Partners Social Currency Study 2010VIVALDI
Social currency refers to the extent to which people share a brand or information about it as part of their everyday social lives. The document discusses how building social currency is now critical for brands due to the rise of social media and how people integrate technologies into their daily lives. It also explains that social currency increases brand engagement, access to information, identity, and permission to interact with customers. Companies must adopt new approaches centered around interaction, collaboration, and co-creation to build social currency effectively and create value in today's digital world.
Social currency is the extent to which people share a brand or information about it socially. The study found that social currency significantly drives brand loyalty and allows brands to command a price premium. While social currency involves six key levers, which levers are most important varies by category and competitive context. Successful brands strive to be an integral part of people's daily lives by enabling them to connect, interact, and benefit through the brand's community of users.
Natura is a Brazilian cosmetics brand that operates in six Latin American countries and France. It is the market leader in Brazil's cosmetics industry. Natura believes in sustainable practices and creating products that promote well-being through relationships with oneself, others, nature, and society. The company aims to deliver economic, social, and environmental benefits through its unique business model of combining traditional knowledge with green technology and social responsibility. Natura has over 1 million consultants selling its natural products made from Brazilian plants like passion fruit and cacao.
1. A consumer insight is a profound understanding of consumers that leads to a business idea which can drive profitable growth.
2. Insights are important because all marketing processes begin after insights are identified. They are the starting point for strategies and drive brand equity.
3. There are various ways to find consumer insights such as analyzing consumer data, observing trends, speaking with experts, and directly interacting with consumers. Developing an insights-hungry culture across an organization can also help uncover insights.
This is the slidedeck to the presentation I delivered at the New Media Conference on February 23, 2012. The topic, content marketing, was broken down into five key parts as they pertain to value, content creation, content administration and sharing/publishing. The session attendees really had a good time with this topic as did I.
This was a fantastic, fun and highly informative session. Many thanks to the Frederick Chamber of Commerce for allowing me to speak once again at their event!
Consumer & Brand Trends in a Digital World 2014IdeateLabs
Consumers have become more demanding with Internet of Things becoming a reality and Brands are facing challenges from a new breed of players identified as Clean Slate Brands.
Look at this SlideShare, to see our take on 7 Consumer Trends and 7 Brand Trends which will shape the entire landscape in 2014 and beyond.
This is the era of the Screenager and with Multiple screens comes Multiple Paths to Purchase thus making it even more challenging for Brands to find that perfect fit of Communication and Engagement that can result in Consumer Loyalty.
Read on...
1. DESIGNER
+ industrial / product
Design should be based on people, and their
interaction with the world around them. I research + IxD / UX / IA / UI
the user wants and needs to better understand them + accessory / packaging / branding
and their behavior, which I integrate to design products
that will enhance the everyday life of the user. As
a designer, I have always been creative, imaginative, artist . creator . dreamer
passionate, and eager to solve problems in a unique
way. I aim to design products that balance form
and function, and have the ideal blend of usability,
innovation and art.
julie samantha biron
2. FLIP optical for kids
TARGET USER parents & kids
FLIPOPTICAL FOR KIDS 10 - 15
FLIPoptical
PARENTS & KIDS
PLAY & WEAR FLIP FLOP FUN
eyewear concept 2010
EVERYTHING THEY WANT & NEED
KIDS WANT: PARENTS WANT:
o COOL FACTOR o SAFETY & DURABILITY
o POP CULTURE ICONS & o REASONABLE COST
CARTOONS
o RECOGNIZEABLE BRANDS &
LOGOS BOTH WANT:
o FUN COLOR COMBOS o FIT & COMFORT
o CONSTANTLY CHANGING o FLATTERING
INTERESTS
o HOLDS UP TO PLAY/SPORTS
INTERCHA NGE A BILIT Y design concept
o INCORPORATE A FUNCTIONAL FORM WITH THE IDEA OF CREATIVITY
AND INTERACTION
o THE IDEA OF INTERCHANGEABILITY
frame & nose bridge concepts
o FRAMES SHOULD BE FUN AND COOL FOR KIDS TO WEAR, SO THEY
WON’T FEEL ANY OF THE “GEEK” FACTOR SOMETIMES ASSOCIATED INTERCHANGEABLE INSERTS
WITH WEARING GLASSES
FUNCTION + CREATIVITY + INTERACTION = INTERCHANGEABILITY
mcgee group
interchangeable temples
intercheangeable temple piece
4. telecommunications SANO VITA personal nutritionist
In a sponsored project with VTech, we explored telecommunications SANO | VITA (healthy life) is a brand line that consists of a family of products and
and researched different users in order to find and identify problems services that aid and enhance the experience one has dealing with their personal
and gaps within the market. I targeted the healthy lifestyle market, and nutritional health. The SANO | VITA system acts as a Companion and Personal
developed a new brand line under VTech that specializes in nutritional Nutritionist that enhances your lifestyle. Having a family of products with a variety of
health and lifestyle products. My final product design solution that was
presented to VTech in Hong Kong was a telecommunications system SAN O | V ITA different features allows for customization that caters to the user and their unique
lifestyle and nutritional health needs and goals. This gives each user the chance to
centered around a device that assist users with their dietary goals of personalize their SANO | VITA experience with a product that satisfies their needs
pursuing a healtheir lifestyle. . healthy . life . and desires, and is most efficient for their lifestyle.
MARKET OPP ORT UNIT Y the healthy lifestyle market
“Consumers are more aware of food and dietary SANO VITA branding
issues and are monitoring and adjusting what they
eat and drink accordingly” In developing the SANO | VITA brand
line, establishing the core values was
the initial step that determined the
direction the brand’s forms, colors,
materials, and interaction would
“One-third of Americans over the follow. The Core Values that the SANO
age of 20 are overweight enough to | VITA brand are built upon are:
be considered obese, linking them
to diabetes and heart disease” o PURE
WHO is the TARGET USER? o DURABLE
USER
o INTUITIVE
WANTS
MAINTAIN
IMPROVE
ENERGY &
SELF-IMAGE
STRENGTH Co re Val ue Val ue Des cr iptio n How to Ear n T hem How to A chiev e Them
Reasons they care about Nutritional
Health are because they want to: P ur e Form Contro l Clean Lines Economy o f Shape and Detail s
FEEL
HEALTHIER & BE SEEN
SOCIALLY AS Co ntempor ary Us e Pl eas ing Propor tions Reference Go lden S ectio n
MORE and Cur rent Des ign Lang uag e
ENERGETIC HEALTHY
LOSE WEIGHT EAT HEALTHY Qual ity of Mater ial s Use Real is tic F inis hes Us e A ctual Mater ials
REDUCE RISK
OF HEALTH
CONDITIONS Natur al Color Pal ette Reference Natur e Us e Les s Satur ated Co l o rs
OVERCOME THE Durabl e Efficient Effective F unctio nal ity T hr oug h Intuitiv e Des ig n
A Nutritional Health STRESS OF MODERN
USER
vtech
LIFE THAT PRESENTS A Sol id Tactil e Qual ity Q ual ity o f Mater ial s
brand that aims to
SOLUTION help users: MAJOR OBSTACLE IN
THEIR QUEST FOR Qual ity of Mater ial s Use Real istic F inishes Us e A ctual Mater ial s
WELLNESS
Perfor mance Pronounced F unctio ns Hig hl ig hting Main F eatur es
Appr opriate Gr aphical
Intuitiv e Ease of Us e Eff ective Interface
User Inter face
Affor dance Easy to Identif y Vis ible F eatur es and F unctio ns
Based o n Establ is hed
Use of Heur istics Co mmon Des ig n Lang uag e
Principl es
Infor mativ e Vis ibil ity of Functio ns Pr ono unced F unctio ns
5. PRODUCT OFFER INGS system features SANO TECHNOLOGY service architecture
SANOscale Monitor: Recipe&ShopAssistant: SANOscale: Through WiFi (wireless) communication, the SANOscale sends all records of weigh-
Follow Your Progress, where Helps you compile grocery Just step on the SANOscale, ins to the SANOvio device. The SANOvio device also uses wireless to connect to
you stand and what you need “shopping lists” that as you would with any scale, the USDA database, as well as other consumer informative services.
to do to meet daily nutrition incorporates nutrition and and it not only displays your
goals. Compare your actual recipe management. Based weight, but records your
consumption against your on your Profile and Nutritionist, calories, carbohydrates, fat,
set goals. Track your weight, your personal database, the cholesterol, protein, sodium,
losses or gains, and body fat ShopAssistant will make it easy and fiber, as well as monitors
percentages. to go the grocery store and get your weight, body fat, visceral
exactly what you need and fat, skeletal muscle, and
Personal Health Log: want. metabolism. The results are
Consult the Personal Health sent wirelessly to the SANOvio.
Log to record and keep track RestaurantGuide: Graph and compare the
of what you have been eating For the occasion that you and differences between your
everyday. your family or friends decide weigh-ins through your
its time to go out to eat, the device.
Database: RestaurantGuide feature will
SANOvio provides you with a make suggestions based on
nutritional Information database your location information, price
from the USDA. You can also restrictions and User Profile to give
create your own personal you a list of nearby restaurants
SANOscale sends weigh-in results
database that you can edit and and eateries, accompanied by
wirelessly to SANOvio
organize. menu selections.
VIO INTERFACE
User weighs themself on the
SANOscale
V IO IN A CTION user prototype experience
SAN O | V ITA
. healthy . life .
Menu options wherever you Sleek and easy to use Vio Track your progress Get help grocery shopping
go. Charger. anywhere. with the ShopAssistant
feature.
8. redesign CUB coffeemaker
My Keurig Coffeemaker Redesign was centered around: SKETCH IDEATION concept exploration
o Solving it’s existing problems
o Making features more intuitive and easier to use
o Drastically changing the aesthetic form
EXISTING DESIGN ISSUES design criteria
o Provide more room in water chamber: User doesn’t have to refill
as frequently
o Make filling water chamber an easier task to understand &
perform
o Make K-Cup chamber handle easier to use
o Make K-Cup handle and water chamber more intuitive to user
o Relocate LCD screen & button controls to make more aesthetic
with overall Coffeemaker design
o Change Coffeemaker overall form to appear less generic and
more friendly, comforting, and flattering on kitchen countertops CUB design details
POWER BUTTON
K-CUP CHAMBER HANDLE
SOFT STAINLESS STEEL FINISH CENTERED CONTROL PANEL
LCD DISPLAY SCREEN SURFACE INSET
LOGO
DISPENSER SPOUT
CHROME FINISH
CUP SIZE BUTTONS
keurig
FINGER TAB BLACK SEMI-GLOSS
OPEN/CLOSE PLASTIC
WATER CHAMBER DRIP TRAY
CLEAR FROSTED
PLASTIC
9. CUB final coffeemaker design
DESIGN CRITERIA ACHIEVED:
o Intuitive Features & Functions
o Easier to Use
o Anthropomorphic & Aesthetic form
that resembles a cub in a subtle manner
10. 10
ERGO ACTIONjoystick
3
9
construction handle redesign
The goal of this project was to redesign and develop a joystick for the ANTHROPOMETRY ANATOMY & INJURIES
JCB Backhoe that is pleasurable, comfortable, functional, and usable.
Major considerations were who the user is that will be operating this 1
12
handle, what their intended use is, and what environment they will be 15
11 2
13
using the handle in. Factors of comfort and aesthetics regarding the user 16
and function were taken into consideration, as well as anthropometry, 8
anatomy, and ergonomics in human factors. 17
19
BACKHOE CA B existing design
5
6
bone structure muscle & tendon structure
4
7
10
3
9
9
1
3 12
15
11 13 2
16
8
4
JCB backhoe
TARGET USER S backhoe operators Individual Hand Measurements in Comparison Individual Arm Measurements in Comparison
200 1800
Hand Dimension Measurements (in milimeters)
180 1600
Arm Dimension Measurements (in milimeters)
19
My Individual Measurements
My Individual Measurements
160
50th %ile (Average) British Women 1400
50th %ile (Average) British
140 Aged 19-65 Years Women Aged 19-65 Years
1200
120 Class Average for Females Class Average for Females
1000
50th %ile (Average) U.S.
100 Women Aged 19-65 Years
800
80
17 600
60
400
40
20 200
0 0
1 3 5 7 9 11 13 15 17 19 1 2 3 4 5 6 7 8 9 10
Hand Dimensions Arm Dimensions
11. HANDLE VA R I ATIONS usability test ER GO A CTION final design solution
This handle design solution successfully solves the
problems of the existing JCB Back-Hoe Joystick.
Improvements have been made to prevent stress
and injury, fit the contours of the human hand
with a new ergonomic shape, fulfill and satisfy
all users with its universal design, provide more
comfortable finger and hand placement, and
represent the toughness and precision of JCB with
a more aesthetic shape.
8
7
6
# of Users
5
4 Users
3
JOYSTICK user testing 2
1
0
1 2 3 4 A B C D E
Model from Handle Matrix
12. brand identity ALLURE tape dispenser
Through a process-centered design methodology, I designed a tape
dispenser that represents the Victoria’s Secret brand. From research
and analysis of the brand identity, emotional language, and their target
user group, I developed tape dispenser concepts and forms through
2D sketching and building 3D sketch models. I reached my final design
solution through form refinement and then development of a final
prototype tape dispenser model that sucessfully conveys the emotional
language and feminine identity of the Victoria’s Secret brand.
victoria’s secret
13. ALLURE final design solution
My final design encompasses the emotional quality of
Victoria’s Secret with a form that clearly depicts that
of a woman, specifically those who society view as
“perfect,” such as the Victoria’s Secret supermodels.
Yet the form is abstracted in a subtle manner with a
focus on the extreme, skinny curves on the ideal woman
and her assets that society applauds and describes as
“sexy.”
14. SKID STEER LOADER redesign
sponsored group project
In a sponsored class with JCB, we collaborated to redesign CONTEXTUAL RESEARCH skid steer loader operators
their existing Skid Steer Loader. Our development process
focused on recreating the user experience through “This job ain’t for the faint of heart. You
contextual research, brand development, and customer can’t complain about a damn seat...”
awareness. The challenges we faced included:
o INTERACTION DESIGN
o OUTSOLD IN MARKET
o CUTTING PRODUCTION COST
RESEARCH current design
We began by investigating the INDUSTRY,
AUDIENCE, COMPETITION, and FUTURE.
NEEDS
“JCB skid steer loaders look weak...
I trust John Deere.”
STRATEGIES MOTIVES o Not as concerned with comfort as they are functionality and “getting the job done.”
o Masculine users do not admit to discomforts/dislikes.
o Unaware of JCB’s current design
TARGET PERSONA
o Enter cab from front, not side.
CONSUMER MEETS CORPORATE o “Plastic looks cheap.”
BUILDING WITHIN A DESIGN STRATEGY
DIVERSE CONSUMER DESIGN CRITERIA synthesis of research
PROFILE
IMPROVEMENTS TO BE MADE: COST EFFECTIVE
o NEEDS INTUITIVE DESIGN
OWNER/PURCHASER OPERATOR o BETTER ERGONOMICS IMPROVE BRAND
SAFE
IDENTITY
JCB
o TOUGHER AESTHETICS
o CLEANER INTERFACE
DESIGN
PRICING COMFORT o MORE CREATURE COMFORTS CRITERIA
o LOWER PRODUCTION COSTS INTUITIVE & RUGGED
INCREASED COMMUNICATIVE AESTHETICS
o IMPROVE BRAND IDENTITY
LIFE SPAN PRODUCTIVITY SAFETY
o GETTING THE JOB DONE
IMPROVE COMFORT
EFFICIENCY LEARNING CURVE & ERGONOMICS
15. SKETCH IDE ATION concept exploration
EXTERIOR ELEMENTS ARMRESTS & JOYSTICKS
INTERIOR ELEMENTS JOYSTICK ADJUSTABILITY
CONTROL PANELS THROTTLE
16. SKID STEER LOADER redesign
sponsored group project
CONCEPT DEV ELOPMENT models REFINED DESIGN SOLUTION user testing
From our research and concept exploration sketches, we developed With the suggestions from the first set of sketch models, we
design solutions that we prototyped and user tested. The suggestions we developed further refined and detailed models that we
got helped us to further refine our design and understand the pros and tested with experienced SSL users.
cons better.
EXPERIENCED USER 1 EXPERIENCED USER 2
REFINEMENT SUGGESTIONS
o Keep Buttons Organized on Pillars o Accessibility of Control Panel on A-Pillar
o Gas Assist Armrest o Throttle Accessibility o Do Not Place Buttons Below Armrest
o Need for Possible Front Entry o Adjustable Lapbar o Prefers Closed Cabins
- Tight Spaces o Armrest Adjustability o “I like the little details… you want a sexy machine.”
- Habit of US Operators
o Solve Armrest Adjustability
JCB
o Fix Visibility Issues
17. FINAL DESIGN synthesis of development process
FINAL DESIGN CRITERIA
o Appeal to American Market while Satisfying the needs of the
Global Market
o Profitable & Cost Efficient Innovation of Engineering/
Manufacturing
o Accommodating a Range of Users from Beginner to Advanced
o Intuitive
o Dual Entry
o Adjustability
o Brand Consistency FINAL COMPUTER RENDERED MODEL
FINAL TO-SCALE PROTOTYPE MODEL
18. sunglass frame concept 2010 AUDREY sunglasses
audrey
DESIGN MOTIF target user CONCEPT ideation
o AIMED AT THE YOUNG FEMALE GENERATION
24 - 29 YEARS OLD
ECCENTRIC, GLAMOUROUS, BOLD & BEAUTIFUL
optic eccentric
o TARGET USER IS ONE THAT LIKES TO STAND OUT
WEARS SUNGLASSES THAT ARE MORE THAN JUST AN ACCESSORY
o WOMEN WHO LIVE, WORK, AND PLAY IN URBAN CITIES LIKE NYC
o THEY WORK HARD FOR THEIR MONEY SO THEY WANT TO SPEND
IT ON SUNGLASSES THAT ARE MORE THAN JUST A PASSING TREND.
THEY WANT A MIX OF TRENDY STYLE AND CLASSIC CHIC.
o LACE DETAILING
AUDREY HEPBURN LADY LIKE SOPHISICATION
WOMEN THAT ARE COMFORTABLE BEING TRUE TO THEMSELF
REVEALING INNER SENSUALITY
mcgee group
20. KETO beach roll
the scope. explore the beach
product market market the
Designing for beachgoers to
opportunity beach
beach product
help make their experience
research the beachgoer research&analysis
at the beach more
enjoyable by solving the
problems and annoyances find out the biggest
that are associated with problems users run into at
the transportation of their the beach
belongings to and from
the beach, as well as
their interaction with their
focus on the transportation
belongings while at the & interaction with
beach. belongings
market for
Focus on issues that everyone design a solution that beach products beach product
encounters at the beach
redefines the beach brands
involving the sand, water,
and wind.
experience
Original (Found from our ftp)
multiple
beach product feature&function where to
categories products buy
Lounging Solar Bags
Modify PMS
Sun Protection Portable Security
“All the equipment, besides the
Food & Beverage Audio Combos i P o d s p e a k e r s , a re g e n e r i c a n d I
d o n ’ t k n o w o r c a re w h i c h b r a n d
t h e y a re . ”
Beach Electronics
- Josh, 33, NYC
Games & Toys
Beach & Water
Sports Equipment
Beach Gear
Transporting Solutions
21. .the user Users 18-28 years old
why they go... user issues
Lives the Beachgoer Lifestyle
The biggest beach problems are:
What problems do you run into when you go to the beach, or things that annoy you about the beach?
35 • Sand Getting Everywhere,
they go to the
beach to... 30 • Security of Belongings,
25 • Too Much/Too Heavy to Carry
20 • Protecting Portable Electronics.
have fun
15
10
to relax
5
get a tan 0
the lifestyle
socialize of a
beachgoer
sports&play
“the sun worshipper”
picnic&bbq
TARGET ISSUES
“the surfer dude”
ocean swim
“the kiteboarder”
Windproofing Security
Provide
party Solar Power “the executive weekender”
“I love the beach, but sand
sucks . I hate to leave my Waterproofing Branding
belongings when I am at “the ultimate frisbee guy”
Organization
the beach.”
Limit “the family”
Sandproofing Weight/Size
- Lexi, 22, PA Protect
Electronics “the pickup artist”
22. KETO beach roll
essentials. why we need to know
into
What beachgoers need to
ideation
beach product
transport to and from the
beach
What is the weight, volume, how much does this all weigh?
and size of all these things? concept
testing
Which of these things have
transport requirements? Ex.
how much room does this all take up?
Drinks need to stay cool,
portable electronics need to
stay safe...
Is there 1 solution/product
that can hold & transport all
these things?
storage
capacity
• To w e ls (1 or 2)
• S u n s creen
• Ta n n i ng Oil
• C h a pstick
• S u n g lasses and case
• Phone
•
•
IPod
H e a dphones
Beach Cart Beach Roll
• B o o k s (2)
• M a g azines (4)
• C a m era
• C h a nge of clothes/coverup
( s h i r t /shorts)
• Keys
• Wa l l et/Cash
• B e a c h Activity (Frisbee/
F o o t ball)
• Wa t e rbottles (2)
• S p o r t Drinks (2)
• B e e r (6 pack)
• B a g of Chips (1)
• S a n d whiches (2)
• U t e n sil Goods (6 napkin s, 4
c u p s , 4 plates, 4 utensil sets)
23. .brand core values
design
finalization PERFORMANCE QUALITY
durable
reliable FORM
natureproof resistance
or ganized&constructed
secure&safe
sporty&action ready
flexible
versatile
COLOR
FRESH
vibrant
‘now’ design
cool&fun
unique&hip
beachy
PLEASURE IN USE
intuitive
experience enhancing MATERIALS
comfortable&chill
ease of use/not awkward
friendly
INTERACTION
LOGO
25. Keto is a revolutionary device to allow you to easily store, transport and
interact with the products you traditionally carry with you while at the
beach. It enhances the user experience by creating a hub in which to
lounge around and not worry about your goods being damaged.
26. PRODUCT design
assisted designer works.
Samples from product design
MENORAH
With Integrated Plate
concepts that I developed with
designer Josh Owen.
‘Traditional in construction and
modern in conception, the Areaware
Menorah is elegant and functional.
Solid, simple, and ceremonial , with
an incorporated plate which catches
the drippings and provides a safe
resting place for a used match while it
is still hot. It is made of solid cast iron
and has the heft expected of such a
material. The weight gives it a sense 12.34
279.29
of solidity and self worth. There is an 37.97
honesty in the singularity of the iron 228.60
3.18
material which suggests this object R 31.75
could age and continue to look even TOP BOTTOM
more beautiful as it acquires a patina 254.51
from continual use.’ 17.53 4.57 12.70
Included in the permanent collection of the
National Museum of American Jewish
History. R127
271.48
Available through Unica Home and 114.17
23.84
Areaware 12.72
88.90
FRONT SIDE
DATE: January 2010
MATERIAL: Cast Iron
DIMENSIONS: 11 x 11 x 3.5 “
9.53 9.53
0.95 1.59 0.95 1.59
0.51 0.51
D D
C C
12.70 12.70
DETAIL D DETAIL D
SCALE 1 : 1.5 SCALE 1 : 1.5
C C
UPDATED DIMENSIONS SECTION C-C UPDATED DIMENSIONS SECTION C-C
PLEASE USE THESE AND DISCARD FORMER DIMENSIONS PLEASE USE THESE AND DISCARD FORMER DIMENSIONS
Photo Credits | Areaware, Josh Owen, LLC, Clint Blowers
27.
28. call me 610.256.5813
email juliesbiron@gmail.com
Check out my website
www.juliebiron.com
follow me on twitter
@juliesayshi
read my blog
http://juliesayshi.tumblr.com/
thank you