JRF communications strategy
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This document outlines a communications strategy for an organization called JRF Giving. It discusses key audiences including artisans, villagers, local supporters, researchers, and donors. It aims to achieve goals of imbuing a social philosophy, rebranding the organization's image, and telling the stories of artisans. The strategy involves using various initiatives and materials like posters, videos, certificates, and a website to connect with audiences and share the stories of artisans in their communities.
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JRF communications strategy
- 1. Communications Strategy for JRF Giving voice to artisans & their communities
- 2. Who is our audience?
- 3. What are the key goals we wish to achieve?
- 4. How do we want our target audiences to perceive us? What actions do we want them to take?
- 5. Internal audience: JR staff & management
- 6. Culturally diverse villagers and artisans
- 9. What resonates with them?
- 11. Imbibing the social philosophy Re-branding
- 12. It’s about people, not carpets! Weaver + Customer = Bhagwan
- 17. Let the artisan tell her story through photo, video & text
- 18. I had to know and understand my own story before I could listen to and help other people with theirs. ~Barack Obama
- 19. Culture is not about what is absolute, real, or true. It’s about what a group of people get together and agree to believe. Culture is made of stories... ~Thom Hartmann Those who tell the stories rule the world.~ American Indian proverb
- 20. We must first envision the new future, and then use the past to legitimize this future. --Michael Margolis