Alukkas jewellery was founded in Thrissur, India in 1956 and has since expanded to become the world's number one 22 karat jewellery retailer with a presence in 6 countries and over 80 outlets. It started as a single store in India but began expanding internationally in 1987 when it opened its first Middle Eastern outlet, and has continued growing through strategic expansions, partnerships, and a focus on gold and diamond jewelry. Currently, Alukkas has outlets across India, the UAE, Kuwait, Oman, Bahrain, Qatar and seeks to take advantage of opportunities for growth in the largely untapped branded fine jewelry market in India.