Bee events and PR, in partnership with Tina Rousse Consultancy, are back for their 5th edition of La Journée Pour La Paix du Liban. This year’s theme is “Education and Civic Sense of Driving”. We invite you to go through this event success story, where you will find out how it was launched by the United Nations more than 35 years ago. And how it was brought to life in Lebanon for 5 years, with 2017 concept and sponsors packages!

1. presentpresent
THE 5THE 5THTH
EDITION OFEDITION OF
LALA
WITHWITH

2. AgendaAgenda
 2014 Themes: Photography and Fashion
 U.N: International Peace Day
 2015 Themes: Dance and Music
 Contacts
 2012 Launch of La Journée pour la paix du Liban
 2013 Themes: Culture and Sport
 2017 Sponsors Packages
 2017 Themes: Education and Driving Behavior

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35 years ago, by the resolution
RS/55/282, the U.N declared
September 21 the official
International Peace Day to be
celebrated worldwide every year.
Mr. Kofi ANNAN and Ban Keemoon
requested from all countries member of
the U.N. to celebrate this day
U.N: International Peace Day
It wasn’t until 2012, with Bee Events and
PR initiative, that Lebanon joined the
world in this celebration.
The aim is to promote the Lebanese
heritage, where many activities basis were
born and transmitted to the world.
SHOW THE WORLD THAT
LEBANON IS
A PEACEFUL COUNTRY and
RESPOND to the U.N. REQUEST.

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U.N: International Peace Day
A noble international cause
Lebanon = image of a passive and democratic country
Lebanon = link between Levant and Occident
Lebanon = promotion of the Lebanese legacy through culture
A highly promoted event
U.N
REPRESENTATIVES
LOCAL,
REGIONAL AND
INTERNATIONAL
MEDIAS
VIPS,
AMBASSADORS AND
SOCIAL FIGURES
GUESTS

5. 250.000$
FREE MEDIA COVERAGE
INCLUDING 60 MIN REPLAY ON
MTV
2012: Launching of JPL
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Gala
Dinner at
Casino
du Liban
MRS. ADRIANA KAREMBEU
GUEST OF HONOR
& RED CROSS
FRENCH AMBASSADOR
550 VIP GUESTS
MRS. MOUNA HARAOUI
JPL GODMOTHER
MRS. LEILA EL SOLH
2012 PEACE LEBANESE
LADY
SPECIAL MUSIC
ENTERTAINMENT
For more photos and infos: www.bee-eventsandpr.com

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2013 Themes: Culture and Sport
PRESS CONFERENCE
MR. MAXIME CHAAYA
2013 PEACE LEBANESE MAN

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PREVIOUS CHAMPIONS
AND
MEDIAS RACES

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WINNERS OF CULTURAL
COMPETITION

11. PRESS CONFERENCE
AT ‘’MIM MUSEUM’’
MR. RAYMOND ARAYGI
MINISTER OF CULTURE
MR. MICHEL PHARAON
MINISTER OF TOURISM
2014 Themes:
Photography and Fashion
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ZAYTOUNA BAY
1ST
WORLDWIDE
VERTICAL FASHION SHOW
MRS. MAY EL KHALIL
2014 PEACE LEBANESE
LADY
PHOTOS EXHIBITION
5 PHOTOGRAPHERS
SHOT 5 DESIGNERS DRESSES
IN 5 LEBANESE PATRIMONY
SITES:
CEDARS, BATROUN, BYBLOS,
BEITEDDINE AND TYR

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1ST
VERTICAL FASHION
SHOW IN THE WORLD

14. PRESS CONFERENCE AT
LE GRAY HOTEL
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O1NE GALA DINNER
WITH 300 VVIPS
INCLUDING GUESTS OF HONOR
MRS. SIGRID KAAG
UN COORDINATOR IN LEBANON
MR. RAYMOND ARAYGI
MINISTER OF CULTURE
MR. MICHEL PHARAON
MINISTER OF TOURISM
GENERAL MOHAMAD JANBAY
LMAC
(LEBANESE MINE ACTION CENTER)
2015 LEBANESE ASSOCIATION
FOR PEACE
SUPPORTED BY BLOM BANK
ENTERTAINMENT
THE DIFFERENT DANCES
AROUND THE WORLD FROM
NORTH AMERICA, SOUTH AMERICA,
FAR EAST WITH INDIA CONTINGENT
OF FINUL AND EUROPE
2015 Themes: Dance and Music

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FOREIGN AMBASSADORS
IN LEBANON
300.000$
FREE MEDIA COVERAGE
INCLUDING
3 HOURS TV COVERAGE
MORE THAN 40 MAGAZINES
PAGES

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2017 Themes: Education and Driving Behavior
TRAFFIC LAWS COMPETITION ‘’GYMKHANAS’’
SELECTED UNIVERSITIES STUDENTS
18 TO 25 YEARS-OLD
TRAFFIC LAWS COMPETITION ‘’WRITTEN EXAM’’
SELECTED SCHOOLS STUDENTS
16 TO 18 YEARS - OLD
CHILDREN’S BICYCLE GYMKHANA ORGANIZED WITH UNICEF
Date 23 - 24 SEPTEMBER
AWARD
WINNING
CEREMONY
ON THE
COMPETITIONS
SITE
PRESS
CONFERENCE
LE GRAY HOTEL
BEG. SEPTEMBER
LEBANESE RED CROSS-
EMERGENCY MEDICAL
SERVICES
WILL BE APPOINTED
2017 LEBANESE
ASSOCIATION FOR
PEACE.

19. THE GYMKHANA
Participants drive the car in a playful way. We will probably
have between 4 and 6 tests.
We can choose the options from the list below:
-Driving blindfolded guided by the co-pilot
-Parking
-Tunnel tissue
-Balance
-Starting Braking
-The 8
-Stick in 1 Circle
-Basketball
2017 Themes: Education and Driving Behavior
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-Soccer
-Double Tilt
-Narrow Passage
-Walk back
-Stairs with platform
They will also be trained on
how to drive with a flat tire /
how to control the car on
water, oil / how to measure
the tires pressure / why it is
important to put the seat
belt, etc…

20. PLATINUM 50,000$
COMPANY NAME: associated to the event’s name.
PRESS CONFERENCE: logo centered on the back
drop, + 2 others with possibility to invite 15 guests at the
press conference.
BROCHURE: inside front or back cover or inside back
cover + one page editorial + logo on logos’ page.
SOCIAL MEDIA: logo in the viral video.
8 BANNERS and 8 FLAGS size 8 x 1 meter all around
the circuit (cost of banners and falgs on Sponsor account)
(see pictures on next slide after the sponsors packages one)
COMPETITION DAY: 200 invitations, with possibility
to create a special race for your guests.
DISTRIBUTION: flyers and samples during the
competition
LOGO on both side of the cars on the engine cover and
the trunk size 60 x 40 cms
LOGO on all printed matters FLYERS +
INVITATION CARDS + FLAGS+.
ADDITIONAL: flyers, product promotion, stands, shows
can be arranged etc…with expenses to be paid by sponsor.
EXCLUSIVITY: in the brand category only
GOLD 30,000$
PRESS CONFERENCE: logo on the back drop near
Platinum, + 2 others with possibility to invite 10 guests at the
press conference.
BROCHURE: 2 pages ad + one page editorial + logo on
logos’ page.
SOCIAL MEDIA: logo in the viral video
6 BANNERS and 6 FLAGS size 8 x 1 meter all around the
circuit (cost of banners and falgs on Sponsor account) (see
pictures on next slide after the sponsors packages one)
COMPETITION DAY: 150 invitations, with possibility to
create a special race for your guests.
DISTRIBUTION: flyers and samples during the
competition.
LOGO on both side of the cars and on the engine cover and
the trunk size 40 x 20 cms
LOGO on all printed matters FLYERS + INVITATION
CARDS + FLAGS+..
ADDITIONAL: flyers, product promotion, stands, shows
can be arranged etc…with expenses to be paid by sponsor.
 POSSIBLE EXCLUSIVITY: in the brand category to be
negociated.
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2017 Sponsors Packages

21. BRONZE 10,000$
PRESS CONFERENCE: 2 logos minimum on the back
drop near Platinum, with possibility to invite 6 guests at the
press conference.
BROCHURE: one page ad + logo on logos’ page.
SOCIAL MEDIA: logo on the viral video.
2 BANNERS and 2 FLAGS size 8 x 1 meter all around
the circuit (cost of banners and falgs on Sponsor account)
(see pictures on next slide after the sponsors packages one)
COMPETITION DAY: 50 invitations, with possibility to
create a special race for your guests
GALA DINNER: 10 free invitations + logo displayed.
DISTRIBUTION: flyers and samples during the
competition.
FLYERS + INVITATION CARDS + FLAGS : logo.
ADDITIONAL: flyers, product promotion, stands, shows
can be arranged etc…with expenses to be paid by sponsor.
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SILVER 20,000$
PRESS CONFERENCE: 2 logos minimum on the back
drop near Platinum, with possibility to invite 6 guests at the
press conference.
BROCHURE: one page ad + one page editorial + logo
on logos’ page.
SOCIAL MEDIA: logo on the viral video.
4 BANNERS and 4 FLAGS size 8 x 1 meter all around
the circuit (cost of banners and falgs on Sponsor account)
(see pictures on next slide after the sponsors packages one)
COMPETITION DAY: 100 invitations, with possibility
to create a special race for your guests
GALA DINNER: 16 free invitations + logo displayed.
DISTRIBUTION: flyers and samples during the
competition.
FLYERS + INVITATION CARDS + FLAGS: logo.
ADDITIONAL: flyers, product promotion, stands, shows
can be arranged etc…with expenses to be paid by sponsor.
2017 Sponsors Packages

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2017 Sponsors Packages (special for cars)
we will organize a gymkhana (no speed) which will include 5 to 6 competitions for young
academics from 18 to 25 years, in addition to the competitions reserved for the media.
These competitions will take place on the 23rd and 24th of September 2017 on a car park
in downtown or the Waterfront.
On top of the silver package, below are the main logistic details related to your package:
• You will be exclusive
• You can exhibit 4 cars of different brands, this option will be reserved for one dealer
only
• You can have 2 to 3 cars and offer drive tests for your and all sponsors guests
• if you wish we will help you in the logistics with your marketing office, -
• You can distribute brochures and flyers and even have your own hostesses
• We are planning a 500-seat tribune with a shelter for guests of sponsors and 200
uncovered seats for the public
• You can make a car parade on the circuit between the competitions
• We will need 4 cars for the participants in the competition
• We can fix sponsor stickers on the cars
• If you have any other suggestions, we are willing to discuss them with your marketing
team; do not hesitate to let us know.
• The final value of the package will be assessed later depending on what you decide.

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2017 Sponsors Packages
BANNERS 6 X 1 METERS
AROUND THE CRICUIT
FLAGS WITH ALL SPONSORS
LOGOS DURING THE
COMPETITION AND THE
GALA DINNER

24. BeeBee Events and PREvents and PR
Achrafieh Street Sausalito Bldg
Achrafieh Beirut – LEBANON
Tel & Fax : +961 1 333 669
Mobile : +061 3 623 347
E-mail : njtmcit@inco.com.lb
www.bee-eventsandpr.com
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