Josh William's AMP Summit 2010 Keynote Address

1. Our Mission
Gowalla inspires people to
share and discover the world
with their friends
through social networking,
community engagement,
events and travel.

2. A Brief History of Gowalla
It all started with
a weekend at
Lake Tahoe...
That reminded me
of
my mother’s
college European
vacation.

3. A Passport on Your Phone

4. Community Driven
1.8 million places in 170
countries have been added
to Gowalla.
Someone even broke into the
new Giants Stadium before its
opening.

5. Football Stadiums

6. Baseball Stadiums

7. International Airports

8. An Early Trend
Sporting events, concerts
and community festivals
quickly became some of the
most popular places to share
on Gowalla.

9. Self Organization
• Eeyore’s Birthday Party
• LIVESTRONG Race Days
• Pride Parades
• Oya Music Festival in Oslo

10. TOMS One Millionth Shoe

11. Awareness Raised by TOMS
• 1000 pairs given away with Gowalla
• 5500 people checked in...
over 2000 at AT&T retail stores.
• Over 25 percent shared their check-in
on Facebook or Twitter
• 522,000 people reached
• 1 person went to Argentina with TOMS

12. Three Events for a Generation
• Obama
• Iran Election on Twitter
• Text HAITI to 90999 to Donate
$10

13. Get Ready
The formative event for
location and social
networking has not
occurred. How will we be
ready?