The document discusses optimizing a company's mobile presence by being present, relevant, and optimized across different devices and platforms. It suggests tracking key metrics like online conversions, phone sales and leads, in-store traffic and sales, and cross-device sales to measure the full value of mobile engagement. The document advises keeping up with customers by trying a mobile-only day, and reviewing Google sites for insights into how to improve presence, relevance, and optimization.

1. Google Confidential and Proprietary
Mobile @ mediasocial
Jonathan Marsh

2. Google Confidential and Proprietary

3. Google Confidential and Proprietary

4. Google Confidential and Proprietary

5. Google Confidential and Proprietary

6. Google Confidential and Proprietary

7. Be Present
Google Confidential and Proprietary

8. Be Present
Google Confidential and Proprietary

9. Google Confidential and Proprietary
On a laptop
North Sydney
Friday 11:14 am
Be Relevant
hyundai ix35

10. Google Confidential and Proprietary
hyundai ix35
On a smartphone
Sydney CBD
Saturday 8:30am
Be Relevant

11. Be Optimised
Google Confidential and Proprietary
Online conversions
Phone sales & leads
In-store traffic & sales
Cross - device sales
‘Micro - conversions’
= FVOM
(Full Value of Mobile)

12. Keep up with your customer - try a mobile only day
Google Confidential and Proprietary
Think Google site - for insight
How are you being present, relevant and optimised?